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Ethics in Advertising

- Making the case for doing the right thing

Om Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781138188983
  • Bindende:
  • Hardback
  • Sider:
  • 102
  • Utgitt:
  • 16. desember 2016
  • Dimensjoner:
  • 237x159x18 mm.
  • Vekt:
  • 410 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

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