Norges billigste bøker

Cross-Cultural Marketing

- Theory, practice and relevance

Om Cross-Cultural Marketing

Cross-cultural marketing is an important element of the contemporary business environment. Given the importance of markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of marketing theory and practice, which is originally developed using the model of Western society.

Vis mer
  • Språk:
  • Engelsk
  • ISBN:
  • 9780415448932
  • Bindende:
  • Paperback
  • Sider:
  • 328
  • Utgitt:
  • 20. november 2008
  • Dimensjoner:
  • 156x231x18 mm.
  • Vekt:
  • 494 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av Cross-Cultural Marketing

Cross-cultural marketing is an important element of the contemporary business environment. Given the importance of markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of marketing theory and practice, which is originally developed using the model of Western society.

Brukervurderinger av Cross-Cultural Marketing



Finn lignende bøker
Boken Cross-Cultural Marketing finnes i følgende kategorier:

Gjør som tusenvis av andre bokelskere

Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.