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Creating New Markets in the Digital Economy

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Om Creating New Markets in the Digital Economy

Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781107049352
  • Bindende:
  • Hardback
  • Sider:
  • 260
  • Utgitt:
  • 20. februar 2014
  • Dimensjoner:
  • 153x237x20 mm.
  • Vekt:
  • 520 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 28. mai 2026

Beskrivelse av Creating New Markets in the Digital Economy

Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.

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