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Contemporary Consumption, Consumers and Marketing

- Cases from Generations Y and Z

Om Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367820947
  • Bindende:
  • Paperback
  • Sider:
  • 162
  • Utgitt:
  • 29. desember 2020
  • Dimensjoner:
  • 244x174x16 mm.
  • Vekt:
  • 318 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 12. juni 2026

Beskrivelse av Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.

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