Utvidet returrett til 31. januar 2025

Consumer Engineering, 1920s–1970s

- Marketing between Expert Planning and Consumer Responsiveness

Om Consumer Engineering, 1920s–1970s

Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783030145668
  • Bindende:
  • Paperback
  • Sider:
  • 296
  • Utgitt:
  • 14. august 2020
  • Utgave:
  • 12019
  • Dimensjoner:
  • 155x235x0 mm.
  • Vekt:
  • 474 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av Consumer Engineering, 1920s–1970s

Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

Brukervurderinger av Consumer Engineering, 1920s–1970s



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