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Consumer Behaviour in Sport and Events

Om Consumer Behaviour in Sport and Events

Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780750686662
  • Bindende:
  • Paperback
  • Sider:
  • 272
  • Utgitt:
  • 16. september 2008
  • Dimensjoner:
  • 379x174x13 mm.
  • Vekt:
  • 406 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av Consumer Behaviour in Sport and Events

Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries.

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