Utvidet returrett til 31. januar 2025

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

- A Structural Model of Leisure Visitors' Destination Brand Associations

Om Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

The study proposes and empirically validates an integrated model of leisure visitors' destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783658330569
  • Bindende:
  • Paperback
  • Sider:
  • 357
  • Utgitt:
  • 24. april 2021
  • Utgave:
  • 12021
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 501 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

The study proposes and empirically validates an integrated model of leisure visitors' destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective.

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