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Competition in Higher Education Branding and Marketing

- National and Global Perspectives

Om Competition in Higher Education Branding and Marketing

Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783319585260
  • Bindende:
  • Hardback
  • Sider:
  • 254
  • Utgitt:
  • 18. oktober 2017
  • Utgave:
  • 12018
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 4552 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 1. juni 2026

Beskrivelse av Competition in Higher Education Branding and Marketing

Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.

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