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Changing the Conversation

- Messages for Improving Public Understanding of Engineering

Om Changing the Conversation

Offers strategies and market-tested messages for presenting a positive image of engineering. This book presents and discusses market research about what the public finds most appealing about engineering - as well as what turns the public off. It is a tool for improving the public image of engineering and outreach efforts related to engineering.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780309119344
  • Bindende:
  • Paperback
  • Sider:
  • 164
  • Utgitt:
  • 10. juli 2008
  • Dimensjoner:
  • 152x229x10 mm.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 18. mai 2026

Beskrivelse av Changing the Conversation

Offers strategies and market-tested messages for presenting a positive image of engineering. This book presents and discusses market research about what the public finds most appealing about engineering - as well as what turns the public off. It is a tool for improving the public image of engineering and outreach efforts related to engineering.

Brukervurderinger av Changing the Conversation



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