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Business and Social Media in the Middle East

- Strategies, Best Practices and Perspectives

Om Business and Social Media in the Middle East

This book discusses the effectiveness of Western organizations' social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783030459628
  • Bindende:
  • Paperback
  • Sider:
  • 184
  • Utgitt:
  • 27. juni 2021
  • Utgave:
  • 12020
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 454 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 11. juni 2026

Beskrivelse av Business and Social Media in the Middle East

This book discusses the effectiveness of Western organizations' social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.

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