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Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.

Designed as a resource for making quantitative text analysis methods more accessible to social science researchers, this work describes developments in semantic and network text analysis methodologies. It also includes the more traditional thematic method of text analysis.

Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.

Reflecting the state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship. It examines the interplay of the messages individuals receive about AIDS at the public level as well as the messages exchanged between individuals at the interpersonal level.

This text is the result of an "excellence project" - commissioned by the IABC (International Association of Business Communicators) Research Foundation. The project sought to explore what makes an excellent communication department and how good public relations makes organizations more effective.

First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.

This volume addresses the importance of images of nations in international relations, assuming that the behaviour of states is not the same as that of individuals. The studies presented in the book relate to deliberate attempts to induce change in images.

This collection explores the use of narratives in the social construction of wellness and illness. The emphasis is on what the process of narrating accomplishes--how it serves in the health communication process where people define themselves and present their social and relational identities.

Argues that culture is perhaps the most important thing to know about people if one wants to make predictions about their behavior. The goal of this volume is to present a theoretically exhaustive integration of multidisciplinary approaches.

Offering an integrated approach, this book covers the key areas of Communication Law. It is useful for students and practitioners in advertising and public relations, as well as those in journalism and electronic media.

Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and their evolutions as they adapt to global changes.

When Palladas, the Greek poet who flourished in the 4th century AD, said that life is but a game, he hardly could have imagined how pervasive games could become in every aspect of our modern lives. This volume integrates communication, psychology, and technology to examine the psychological and mediated aspects of playing video games.

Examining the aftermath of problems with human-technical systems, this book explores the significant efforts of those who have made a positive difference. It represents a variety of cognitive engineering applications, including training, design, military, transportation, communications, medicine, and emergency response in the nuclear industry

First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.

Topics covered in this book include: using mass media to prevent cigarette smoking; television campaigns and sensation seeking targetting of adolescent marijuana use - a controlled time-series approach; and effects of a mass media campaign to prevent AIDS among young people in Ghana.

This volume examines television families in the context of family theory and research, and situates TV family analysis in a conceptual framework reflecting the experience of family life. For students and scholars in media studies, family communication and family studies.

This volume explains the general theoretical principles for effective document design. It uses the Gestalt theory to provide principles for predicting continuity across the entire range of discourse elements, and to outline the relationship between cohesion and coherence.

Exploring AIDS-related communication scholarship, this work promotes the perspective that an understanding of communication through both mediated and interpersonal channels is useful to winning the continued battle against AIDS. It is useful to academics, researchers and practitioners in health communication and in areas of AIDS research.

Examines financial interest and syndication rules (fin-syn) of the FCC and the impact of their repeal on the structure and practices of the television industry. For scholars in media economics, programming, media criticism, media law and policy, and political economics of mass communication.

Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Explores the concept of communication as it applies to organizational theory, comparing and contrasting approaches to the notion that communication constitutes organization. This book examines the ways that those processes produce patterns that endure over time and that constitute the organization as a whole.

Explores the complexities of communication at one of the most critical stages of the life experience - during advanced, serious illness and at the end of life. This volume integrates the medical literature on palliative care with that of health communication researchers who advocate a biopsychosocial approach to health care.

Contains stories which introduce readers to individuals talking about how they communicate via information and communication technologies (ICTs) in business or organizational contexts. This book demonstrates how and why these technologies are used under myriad circumstances.

Covering China, Hong Kong, Taiwan, South Korea, Japan, Singapore, Malaysia, Indonesia, and India, this book reviews the unique theoretical accomplishments made by Asian communication scholars. It focuses on insights that have been made by adapting Western media theories to the social, cultural, or political contexts that exist in these countries.

This work examines advances in the reconstruction of communicating. Topics covered include: understanding context, communicating as the problematic, and the place of practical inquiry in our daily lives.

This work aims to combine research from various disciplines concerned with intergenerational communication, framed by several theoretical perspectives drawn from the communication discipline.

A celebration of the life and work of Dolf Zillmann, who made substantial contributions in the area of communication, emotion, media effects and aggression. Exploring the theories and research on communication and emotion, the contributors explore Zillmann's values, style and intellect.

Explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. This title includes chapters that also explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas.

Beginning with the general assumption that suspense is a major criterion for both an audience's selection and evaluation of entertaining media offerings, this text goes on to explore how, why, and which elements of the text cause effects that are experienced as suspense.