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This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

Public Relations and Social Theory: Key figures, Concepts and Developments, Second Edition broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, and many more. Each chapter is devoted to an individual theorist, providing an overview of that theorist¿s key concepts and contributions, and exploring how these can be applied to public relations as a practice.

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area.

Designed as a resource for making quantitative text analysis methods more accessible to social science researchers, this work describes developments in semantic and network text analysis methodologies. It also includes the more traditional thematic method of text analysis.

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline.

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline.

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline.

Illustrates various issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of different kinds of speech afforded different levels of First Amendment protection; court-created tests for laws and regulations of speech; and, non content-based restrictions on speech and expression.

Revised edition of the authors' Applied organizational communication, c2008.

As an in-depth analysis of US Pres. debates, focusing on the past four decades, this volume offers insight into the practice & policies of political debate in a public forum. Of interest to scholars and researchers in pol. comm., journalism, & poli. sci.

Organized into three general sections, this work introduces both the technologies of the Internet Age and their social implications, considers the issues of online identity, taking into account how people construct presentations of self within a social environment, and addresses issues of how the Internet has affected our culture.

The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional attitudes and working conditions of journalists in 33 countries around the world. As the most comprehensive and reliable source on journalists around the world, it will serve as the primary source for evaluating the state of journalism. It promises to become a standard textbook among journalism, media, and communication students and researchers around the world.

Understanding how the elderly adapt to significant changes in their environment provides insight into both the process of communication and the process of ageing. The purpose of this book is to help readers understand how important these communicative relationships are.

This revised edition covers the process of sports writing. Topics include: observation; interviewing techniques and various structures of articles; types of "leads"; and other style and technique points.

Rev. ed. of: The crisis manager: facing risk and responsibility. 1997.

This monograph addresses free speech, arguing that, while interdisciplary approaches can be useful, legal scholars must avoid distorting issues by using vocabularies and tools that do not reflect complexities of the First Amendment.

Tackles the question of media ownership. This title chronicles the myriad changes in the media industry and the factors contributing to these changes. It examines how the media industry is being reshaped by technological forces in the various segments, as well as by social and cultural reactions to these forces.

This volume examines the concept of framing in media issues, establishing a foundation for study of the topic and understanding its application. For scholars and advanced students in journalism & media studies, political science, and related areas.

The purpose of this work is to illustrate how the broadcasting industry has evolved to what it is today. This third edition includes: a chapter describing historical developments since 1998; updated and reorganized historical tables; and new tables on topics such as presidential elections.

Provides theoretical, empirical, and legal analyses for a broader understanding of the influences of communication technology on social change. Arranged into 15 chapters, this book presents a discussion of the role communication technology plays in shaping social, political, and economic influences in society within specific domains and settings.