Utvidet returrett til 31. januar 2024

Bøker i Mastering Luxury Management-serien

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  • - Value Creation and Creativity for Competitive Advantage
    av David Millan Planelles
    561 - 2 073,-

  • av Eleonora Cattaneo
    588,-

    This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

  • av Sylvie Studente
    2 285,-

    This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.

  • av Kelly (Goldsmiths Meng & Michael J. G. (University of Leeds Parnwell
    588 - 1 964,-

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