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Taking the soap opera as a case study this book explores the way people engage with television. This new edition takes into account recent research work, theoretical developments and looks forward to the development of audience research.

Surveys and integrates recent work by psychologists on how emotions come to influence thinking and judgements. The book particularly considers the role of emotions in interpersonal judgements about health and illness and in social decisions.

The Theory of reasoned action explores the theory and emphirical reserach in to the factors which influence whether people engage in high-risk practices , with specific reference to AIDS education.

This text concerns the advances made by social psychologists from America, Europe and Japan. It aims to contribute to the understanding and resolution of social dilemmas.

Explores the theory and empirical research in to the factors which influence whether people engage in high-risk practices, with specific reference to AIDS education.

Presents a comprehensive account of the role of personal relationships in people's lives. Highlighting areas of special significance and research interest at different major life-stages, this title examines how close relationships develop over time and influence individual adjustment.

Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.

Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

This book describes the advances and insights made by social scientists from around the world into the understanding and resolution of social dilemmas. Each chapter discusses its own research findings against the background of a more comprehensive view of social dilemnas.

Language in Action provides a psychological model of conversation for an understanding of the central issues in social and developmental psychology.