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This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
Continued growth in the demand for sport tourism experiences has heightened the need for advanced, in-depth and critical insights that are theoretically informed. This incisive book has been written to address that need and to stimulate the curiosity of students, educators and practitioners alike.
This book goes beyond the methods usually covered in introductory textbooks on quantitative methods in tourism. It considers key issues in data selection, approaches to factor and cluster analysis and regression and covers advanced topics including structural equation modelling, maximum likelihood estimation, simulation and agent-based modelling.
This book provides a comprehensive and detailed critical analysis in English of the tourism industry in Mallorca. With origins in the end of the nineteenth century, the emphasis is on the development of mass tourism since the mid-1950s and the attempts to manage its environmental impact and to introduce diversification into the market.
This book draws attention to the problems and issues surrounding fast-growing tourism in the highly sensitive wilderness areas of polar regions. The authors discuss mainly polar issues, but their conclusions and management techniques apply equally to all environmentally sensitive areas throughout the world.
This book examines the on-site experiences of film-induced tourists at various film locations, including locations from The Lord of the Rings, Star Wars and The Sound of Music. The study attempts to understand the needs and wants of film location tourists and also examines how to use films for destination marketing.
The use of natural geothermal springs in the treatment of illness and the promotion of wellness forms the foundation for a discussion of the development and growth of health and wellness tourism in this book. A range of perspectives are explored, including usage, heritage, management, technology, environmental and cultural features, and marketing.
Film-induced tourism can revitalise regional/rural communities and increase tourism to urban centres, however it carries with it its own unique problems. This book explores such elements, delving into the disciplines of sociology and psychology, along with the fields of destination marketing, community development and strategic planning.
The term 'contents tourism' has been defined as 'travel behaviour motivated fully or partially by narratives, characters, locations, and other creative elements of popular culture...'. This is the first book to apply the concept of contents tourism in a global context and to establish an interdisciplinary framework for contents tourism research.
Rural tourism has contributed to the income generation of countries in Asia thereby reducing poverty and improving quality of life. This book explores the fundamentals of responsible rural tourism. It covers a range of Asian countries and examines both successful and failed attempts in developing responsible rural tourism.
The term 'contents tourism' has been defined as 'travel behaviour motivated fully or partially by narratives, characters, locations, and other creative elements of popular culture...'. This is the first book to apply the concept of contents tourism in a global context and to establish an interdisciplinary framework for contents tourism research.
This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The chapters present an opportunity for social researchers from a range of disciplines to examine how to adapt the wide variety of qualitative approaches to their particular research needs.
This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The chapters present an opportunity for social researchers from a range of disciplines to examine how to adapt the wide variety of qualitative approaches to their particular research needs.
This book examines both specific issues and more general problems stemming from the interaction of religion, travel and tourism with hospitality and culture, as well as the implications for site management and interpretation. It explores pilgrimage along with issues and conflicts arising from the collision of religion, politics and tourism.
This book examines both specific issues and more general problems stemming from the interaction of religion, travel and tourism with hospitality and culture, as well as the implications for site management and interpretation. It explores pilgrimage along with issues and conflicts arising from the collision of religion, politics and tourism.
The central importance of involving diverse stakeholders in effective sustainable tourism planning and management is increasingly recognised. Collaboration and partnerships are valuable ways of achieving this. Leading researchers and practitioners examine the processes, issues and politics involved in this new and fast growing field.
This book portrays a fresh approach to tourism. It argues for increased and radical change by the tourism industry and claims that this change is made necessary by the emergent sophistication and increased experience of tourists who require a different style of treatment and type of product.
This is the first comprehensive book-level examination of the relationship between tourism and climate change, of interest not only to students of tourism but to policy makers and the industry who will have to respond to the challenges posed.
This book investigates the way localities are shaped and negotiated through tourism, and explores the emerging success of local peer-produced hospitality and tourism services which are transforming the tourist experience. It examines the rapidly developing field of peer-to-peer tourism and the way it is changing tourist destinations.
The central importance of involving diverse stakeholders in effective sustainable tourism planning and management is increasingly recognised. Collaboration and partnerships are valuable ways of achieving this. Leading researchers and practitioners examine the processes, issues and politics involved in this new and fast growing field.
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events. It explores how particular narratives are woven to tell (and sell) a national story and closely examines how national texts create key archival imagery that can promote tourism and events and shape national identity.
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events. It explores how particular narratives are woven to tell (and sell) a national story and closely examines how national texts create key archival imagery that can promote tourism and events and shape national identity.
This book is the first to explore Arabic tourism from a business viewpoint and focuses on business planning, management and marketing destinations in the Arab World. It examines similarities and differences in the emergence and development of the tourism industry in countries across the Arab world as well as its inbound and outbound travel flows.
This book is the first to explore Asian gendered identities and tourism from both Asian and Western perspectives. The authors reflect on the role of tourism in producing, reiterating and resisting existing gendered structures of power in Asia and on their own experiences of understanding and negotiating Western and Asian identities and practices.
This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience? The book explores these and many other futures and scenarios.
This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience? The book explores these and many other futures and scenarios.
In this book experts from different disciplines and diverse geographic regions discuss fundamental, often controversial topics in the field of tourism studies. The debates include subjects such as the concept of the 'tourist', the long-term sustainability of tourism development, the growth of volunteer tourism and the vulnerability of tourism.
In this book experts from different disciplines and diverse geographic regions discuss fundamental, often controversial topics in the field of tourism studies. The debates include subjects such as the concept of the 'tourist', the long-term sustainability of tourism development, the growth of volunteer tourism and the vulnerability of tourism.
This is the first book to explore research on visiting friends and relatives (VFR). In assembling an international collection of quality VFR-related research the editors present the profiles, characteristics, opportunities and behaviours of VFR travel for the benefit of researchers, industry practitioners and educators.
This is the first book to explore research on visiting friends and relatives (VFR). In assembling an international collection of quality VFR-related research the editors present the profiles, characteristics, opportunities and behaviours of VFR travel for the benefit of researchers, industry practitioners and educators.
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