Markedsføring

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport's top events and overseas investors buying football clubs, this book traces the money trail.

This book unravels the complexities of carbon control practices, offering insights into financial, operational, and sustainable dimensions. Bridging the gaps in fragmented academic research, it offers an innovative interpretative key to the phenomenon of decarbonization in the hydrogen economy.

Around the globe, faculty and higher education leaders are actively changing what they teach to create a sustainable world. This book shares how to transition to programs and courses that teach just and sustainable business management practices critical for success.

This book draws on public relations and development communication insights to build a new community engagement model for public sector organizations who wish to engage with rural communities in developing countries. This thought-provoking book will be of interest to scholars and practitioners of strategic communication and public relations.

Disabled people constitute the world's largest minority, yet remain conspicuously under-represented in best practices and current theories of organizing. This book offers a global map, and manifesto, by showcasing how people with disabilities entrepreneur.

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.

A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.  Expect to be enlightened and enthralled by why "author" comes from the same Latin word as "authority", and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

This book explores PR's historical connection to government communication. This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching.

Praise for CUSTOMER 360 "Customer 360 stands out in a crowded conversation by showing businesses how they can use complex new technologies to give customers the better experiences they want and to unlock value for the enterprise." --JEREMY HLAVACEK, CCO, Experian Marketing Services "This book describes in detail the Data + AI + Trust formula and shares the secrets of how organizations succeed when putting AI into action using the formula. Get ready to be inspired and better prepared to embark on a Customer 360 journey in your own organization." --JOYCE KAY AVILA, author, Snowflake: The Definitive Guide and Hands-On Salesforce Data Cloud "Customer 360 shows, step-by-step, how to apply modern technology to improve the customer experience and increase business value. It may be a surprise for readers to see that all the pieces are right here, today, to significantly improve business outcomes. Advances in AI make it a must for business people to move their team forward. As the authors say, 'Dream Big, execute within reach and build an adaptive culture.'" --REX BRIGGS, Chief AI Officer, Claritas; author of The AI Conundrum "Customer 360 is an essential read for anyone looking to use AI and data to create exceptional customer experiences and achieve scalable business growth. It provides a compelling and practical exploration of these advancements, demonstrating how businesses can harness these tools to meet and exceed customer expectations."--AMY KITSCHER, Senior Director, Publicis Sapient "Madtech is highly commoditized, but what isn't is your relationship with your customers. To fully understand your customers, you need to combine data transformation tools, a reliable data management platform, and the trust that exists between you and your most valuable assets: the people who buy your products or services. Trust is your competitive edge." --JESS SIMPSON, Vice President, Head of Consulting, Acxiom

Trust, Media, and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness.

Around the globe, faculty and higher education leaders are actively changing what they teach to create a sustainable world. This book shares how to transition to programs and courses that teach just and sustainable business management practices critical for success.

The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments in marketing and consumer engagement.