Markedsføring

Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy.

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.

Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.

This book will help you analyse the best passive income ideas and Home-based jobs in 2020 and figure out the one that is best suited to you.

A Contemporary Introduction.

Managing Fashion covers the fashion business with a twist a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories thus offering a deeper and more practical dimension to the addressed issues

"Arguing that most current organisations are orthodox, hierarchical, anti-democratic, oppressive, unfair and unjust; this book presents a viable alternative, a better type of organisation - the democratic organisation"--