Markedsføring

In this book the author investigates the role of entrepreneurship in the socio-economic development of emerging economies, highlighting its vital part in implementing development programs and policy initiatives.

An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.

Revised edition of the author's Consumer economics, 2009.

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world.

This book will act as a wide ranging but accessible guide to both the main defining features of the new retail landscape globally and, the skills and capabilities that enterprises and their leaders will need in order to be successful.

International air and marine travel have been left to one side in past negotiations to reduce greenhouse gas (GHG) emissions, but unless something is done, emissions from this segment of the world economy will form a progressively larger percentage of the total, especially as emissions fall in other activities. Will Sustainability Fly.