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As wealth inequality skyrockets and trade union power declines, the living wage movement has become more urgent for public policymakers, academics, and-most importantly-those workers whose wages hover close to the breadline. Most governments' minimum wages are still falling short, meaning millions of workers struggle to cover living costs.

In an era of systemic crisis and of global critiques of the unsustainable perpetuation of capitalism, Pervasive Powers: The Politics of Corporate Authority critically questions the conditions for the maintenance and expansion of corporate power.

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners.

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.

Being a good board member is not about knowing everything; it is about asking the right questions and challenging appropriately. The Effective Board: Questions To Ask (QTA) is a reference book for board members and executives globally to support them in their work.

Being a good board member is not about knowing everything; it is about asking the right questions and challenging appropriately. The Effective Board: Questions To Ask (QTA) is a reference book for board members and executives globally to support them in their work.

This book examines the detrimental impact of illicit financial flows on South Africäs development, political economy and transformation in the twenty-first century. It will be of interest to researchers across African Studies, Global Development, Political Science, Law and Corruption Studies.

Interconnecting the concepts of sustainability, innovation and societal transformation, this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future, and also identifies the difficulties and challenges along the way.

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.

This book is the sheet music. And virtual selling is your symphony. We¿re here to tell you that, if wielded correctly, your conductor¿s baton can create sales triumphs better than in-person selling ever could. We will go behind the curtain to break down how to leverage the technology at your disposal, advance pipeline opportunities, and successfully engage more prospects in less time and at lower costs, all while reducing the sales cycle.

Asking for Trouble is your indispensable guide to asking people what they think.

Lead your organization with a customer experience vision that captures the voice of the customer and empowers employees to improve how they develop, market and sell your products and services.

Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

The top Secrets for a Successful Sales Career.Make Millions in a Professional sales, I have!Save thousands every year when you buy or sell anything and communicate better with everyone - and get what you want!!The dialog and facts accumulated over 45 years in the business world.Selling can be fun and lucrative. Here are the secrets to start or revitalize your career.Satisfaction guaranteed. If you don't increase your sales volume and negotiate better your money will be refunded.There is no security on this earth, there is only OPPORTUNITY!. (Douglas Mac Arthur)Every man and women has the right to risk their life in order to save it. (Jean - Jacques Rousseau).You can't build a reputation on what you are going to do. (Henry Ford)Help! I'm being held prisoner by my heredity and environment. (Dennis Allen)You don¿t get into sales, sales gets into you! Let me tell you how to acquire the simple selling techniques that will become automatic and make you a success - while having fun doing it! Learn negotiating strategies that help you with your sales volume and everyday life, too!

This collection studies new developments in postmillennial popular romance fiction. The book discusses romance in different countries and explores how the genre has always been sensitive to customer demands and market trends. The chapters focus on how traditional formulae are being reshaped to meet the needs of contemporary transnational markets.