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This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on 'special interest tourism' and 'niche tourism' as well as more recent research into the interdisciplinary applications of the sociological concept of neo-tribes.

This book comprehensively examines the overall tourism and hospitality contexts in Bangladesh under the lens of current policy and administrative frameworks. This book explores critically the requirement of supportive roles of key tourism and hospitality stakeholders both from public and private domains.

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.

She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.

It also offers recommendations based on examples of successful negotiations from both economically leading countries such as the USA, China and Japan, as well as smaller countries such as the Netherlands, Israel and Morocco.

Have you ever wondered after a conversation if the person you were talking with might have been interested in buying from you? Buying Signals teaches you how to recognize subtle cues people give when they're interested in doing business with you. No more second guessing yourself as to whether or not you should invite someone to do business. Now you'll recognize the buying signal and know what to say when you get one. Turn casual conversations into sales conversations and potentially interested people into new clients by learning buying signals Nikki Rausch, the Sales Maven shares the secrets she's learned in her 22 years as a sales professional. You'll learn simple, yet effective techniques to being more impactful and effective in your conversations with potential clients. Deepen your level of learning as she shares real world examples of what to look for and language suggestions of what to say when you pick up a buying signal. Make more money; have a greater reach; be more impactful; have more confidence and grow your business with Buying Signals

Are you endlessly trying to improve your employees' customer service skills, but getting so-so results? There may be a culprit that you've never considered. Rather than offering another set of customer service tips, Getting Service Right takes a novel approach by rooting out the real reasons employees don't consistently deliver the service they should. The results can be both surprising and illuminating, such as: Company cultures that unwittingly discourage excellent customer service.Employees torn between following policy or serving the customer.Cost reduction efforts that actually increase the cost of service.Poor products and services that make it impossible to satisfy customers.Bad habits that make it difficult to listen to customers' needs.Getting Service Right is filled with examples from well-known organizations, real stories from frontline employees, and the latest scientific research. These powerful, sometimes counterintuitive insights can be applied at the organizational, departmental, or individual level to help the entire team deliver outstanding customer service. Note: This is a second edition. The first edition of this book was published under the title, Service Failure: The Real Reasons Employees Struggle with Customer Service and What You Can Do About It.

This book comprehensively examines the overall tourism and hospitality contexts in Bangladesh under the lens of current policy and administrative frameworks. This book explores critically the requirement of supportive roles of key tourism and hospitality stakeholders both from public and private domains.

Tourism constitutes one of the most important economic and social activities in contemporary societies. This book deals with this tourism in a very specific geographical space and focusing on the different pillars of sustainability.

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age.

Tap into your CREATIVE ENERGY and ENTREPRENEURIAL MINDSET! Explore Micro Enterprise Marketing!This book was created to give new entrepreneurs or would-be entrepreneurs some insights on how a new approach to marketing can be applied in a micro business setting.If you are already an entrepreneur but seeking information on how to effectively approach your micro enterprise, this book can be your reference.This book explores integral concepts in entrepreneurship and tackles some topics that are relevant in the digital age that we are in now, such as the new marketing, entrepreneurial marketing, digital marketing, and low-budget marketing.Learn about GROWTH STRATEGIES. Create a STRATEGIC PLAN. Explore KEY BUSINESS GROWTH ESSENTIALS!

La estrategia para desarrollar y monetizar tu marca personal. ¿Por qué el título Experto en mí? Porque tienes que convertirte en el primer conocedor de ese capital que está en ti para crear y desarrollar tu propio sello. Para alcanzar la vida que siempre deseaste, lo importante es que tomes la decisión de lograrla, y ya tienes un extraordinario punto de partida: tú mismo. Estas páginas abordan desde estrategias para descubrir tu propósito de vida, identificar el mercado donde triunfar, hasta cómo crear, lanzar y promocionar un producto rentable a partir de tu marca. Ya tener este libro entre tus manos es el comienzo del camino que te llevará a la plenitud personal y la prosperidad financiera que siempre anhelaste. Javier Jaimes es un profesional venezolano egresado en Administración de Empresas con especialidad en Publicidad y Mercadeo. Además de ser CEO de la Asociación Latinoamericana de Expositores (ALAEX), en la actualidad se desempeña como Consultor Estratégico de corporaciones internacionales y Marcas Personales de celebridades y conferencistas. Es especialista en NeuroBrand, NeuroVentas y NeuroMarketing. Miembro permanente de la Neuromarketing Science Business Association (NMSBA). Se desempeñó como Profesor (pregrado y postgrado) de Marketing Digital en diversas universidades hispanas, hoy se dedica a impartir charlas y talleres sobre el desarrollo de Marcas Personales.