Utvidet returrett til 31. januar 2025

Artificial Intelligence and Machine Learning and Marketing Management

Om Artificial Intelligence and Machine Learning and Marketing Management

OBJECTIVESThe book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780244417826
  • Bindende:
  • Paperback
  • Sider:
  • 320
  • Utgitt:
  • 20. september 2018
  • Dimensjoner:
  • 210x148x17 mm.
  • Vekt:
  • 381 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av Artificial Intelligence and Machine Learning and Marketing Management

OBJECTIVESThe book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

Brukervurderinger av Artificial Intelligence and Machine Learning and Marketing Management



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