America in JeruSALEm

America in JeruSALEm develops a model that demonstrates the process of Americanization versus national identity in small countries toward the end of the twentieth century and the beginning of the twenty-first, using advertisements to understand this process. The authors present Israel as a test case because it is trying to maintain a new Israeli culture, a Jewish tradition, and a unique language¿Hebrew¿against the background of an ongoing national conflict.