Achieving Profitable Growth

To properly establish and maintain Financial Control of a business is no easy task. As with anything worthwhile, the preparation and hard work can be painstaking, but it's worth it. The odds are against you when you start a business, even if it might not seem that way in year one. Establishing control in the early years gives you the stability and consistency to excel in your first year and then push for profitable growth from that point. Most business owners are experts in the product or service their business offers, but don't always have the financial and strategic understanding required to give their businesses the best chance of success. Appointing an accountant is a good first step, but understanding the finances of your own business and your economic environment will put you in the driving seat. 'Achieving Profitable Growth' will show you the 'Four Points of Control' framework, a proven method of executing effective Performance Evaluation, assessing Economic Viability of your business and ensuring Compliance with your external obligations. These are the three areas which dictate the success or failure of a business and this book will show you how to control them. If you're the owner or leader of a business, this book is for you. It won't turn you into an accountant, but it will give you the concepts and strategies which can be adapted to ensure the success of ANY business. We'll take you through concepts such as: The 20/60 rule - Why so many business survive Year 1, but fail to reach the end of Year 3.The Control Cycle - How to use Performance Evaluation, Economic Viability and Compliance to ensure the success of your business.The Three accounting concepts all business owners NEED to knowBudgeting and how it feeds into effective Performance EvaluationHow to use Margin Analysis to determine a sales strategy and control your breakeven pointHow to use Variance Analysis to optimise good results and eradicate bad resultsHow to use our 'Four Points of Control' framework to manage the flow of transactions through your businessThe control mechanisms you can use to ensure your business stays on trackHow to guard against one-off events and ongoing sensitivities in your external economic environmentHow to maintain control of your business once it's been establishedThese principles and more will enable you to establish and maintain control of your business and direct it exactly where you want it to go. Ultimately, it you're serious about Achieving Profitable Growth in YOUR business, this book is for you.