Bøker utgitt av World Intellectual Property Organization

General information on the interface between intellectual property (IP) and traditional knowledge (TK), traditional cultural expressions (TCEs), and genetic resources (GRs). It briefly addresses the most important questions that arise when considering the role that IP principles and systems can play in protecting TK and TCEs from misappropriation, and in generating and equitably sharing benefits from their commercialization, and the role of IP in access to and benefit sharing in GRs.

初创企业同样应认识到，除加强自身竞争力外，知识产权制度能够帮助它们管理风险。忽视知识产权的初创企业可能侵犯他人的知识产权，在进入他人已占据的领域时受阻，或关键资产落入先申请保护的其他公司手中。此类错误可能一击致命。本出版物就初创企业如何利用知识产权制度保持竞争力并了解忽视知识产权可能产 生的风险提供指导。指南重点关注努力将基于技术的创新解决方案投入市场的初创企业，不过原理对并非基于技术但拥有新颖市场推广理念、针对利基市场或提供创新服务的初创企业也同样有用。知识产权制度对所有初创企业均有裨益，对一些企业则更为有利。

本书是"企业知识产权"指南丛书的 第三辑，重点围绕专利--这一使 公司能够从新技术构思中获得最大 利益的重要工具。 知识资源，尤其是新想法和新概念的 管理，对于在飞速变化的商业环境中 竞争的任何企业应变、调整并抓住新 机遇的能力至关重要。 在当今知识经济中，几乎每一家依靠 技术改进的企业均需将专利视为其商 业战略中的关键因素。本指南以简明 实用的语言阐述了专利制度对各类企 业的商业益处。尽管在寻求保护、利 用或执行专利时建议咨询专利专家， 但本指南提供的实用信息应有助于 了解基本内容和在咨询专家时提出 合适的问题。

本指南旨在协助商业界的利益相关方，尤 其是中小企业的企业家、工厂主或经理人 了解如何： 创造既吸引消费者，又便于向竞争对手 维权的商标； 保护标志、广告语、标语、徽标及其他 重要元素，防止他人在未经授权的情 况下利用或使用； 避免侵犯他人的商标； 积极监视竞争对手的商标； 充分利用商标的价值，制定强大的品 牌战略； 通过商标国际注册马德里体系突破国 家或地区的边界。 本指南对商标进行了相对全面的介绍，也 提供了某些方面的更多信息。

The Global Innovation Index 2023 (GII) takes the pulse of innovation against a background of an economic and geopolitical environment fraught with uncertainty. Tracking the most recent global innovation trends, the GII finds that - despite a climate of disquiet and a decline in risk capital investment - opportunities abound as a result of the incipient Digital Age and Deep Science innovation waves. At its core, the GII 2023 reveals who is leading in global innovation, ranking the innovation performance of 132 economies and highlighting their strengths and weaknesses. In addition, it identifies the world's top 100 science and technology clusters. The GII is a "tool for action" regarding innovation policy. Governments around the world have used the GII to benchmark innovation performance, perfect innovation metrics and, ultimately, to shape evidence-based innovation policymaking. In the context of the United Nations Sustainable Development Goals (SDGs), since 2019, the GII has been recognized by the United Nations General Assembly to be a benchmark for measuring innovation, including more recently in a post-pandemic environment.

This Guide provides general information about IP and cultural interests. It identifies the main IP challenges faced by festival organizers and outlines some practical elements of an effective IP management strategy, following a step-by-step approach.

Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.

At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete examples and helpful hints.