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Laura Little was compelled to write this book to inspire and invite you to explore your innate gifts and talents and live a life of purpose, meaning, and clarity to create a community of people and businesses that are right and good for all.The book illustrates how to employ the six mental faculties: Imagination, Perspective, Will, Intuition, Reason, and Memory in our lives and businesses. Some stories are heartwarming; while others show how they test us and transform us just as heat is required for water to reach its boiling point when cooking pasta, transforming it from dry and brittle to soft and delicious.After reading this book, you will have the awareness to make sustainable changes in your leadership approach and achieve accelerated outcomes in your business. We can cultivate the will to be centered in the whirlwind of life when guided by the attributes of a Slinky® to make your impact and imprint on this world regardless of your starting point today and your vision of where you want to be. 

      “If I build it, they will come.” The fantasy of every new entrepreneur. The reality is that great products and services are built on feedback and being in front of the right audience. Too many new businesses are building an idea into a product and then searching for the right audience. This is especially true in the bootstrap-your-way-to- bankruptcy model in the author, coach, and speaker world. Pitchslapped is a unique look at how to assess your audience, get feedback, and build your products to meet audience needs instead of building a product and finding your audience later.      A feedback loop and relationship building is the best way to build sustainable products and services. Forget the digital world, consumers are tired of clicking and not building relationships. They want to purchase high- ticket programs from real people, with real expertise, that get real results. If you are an entrepreneur who is struggling to sell your products and services, it is time to stop pitching and start building relationships that provide the listening necessary to build and deliver great products in a way that your audience understands. Stop relying on clicks and social proof and start relying on “Pocketbook Proof”.This book is designed to walk you through a process that creates connection with an audience that you can test and from whom you can get feedback. Most people have been indoctrinated into a process that asks them to build social proof and invest in coaching programs to attain skills without really understanding who their ideal audience is and how to effectively connect with them. Social proof is not the way to run a business. You are looking for pocketbook proof, which means that you need to intimately know and understand your ideal consumer. Who are they, where are they, and why do they purchase?This process is a shift from guessing about pain points, benefits, and who to connect with to following patterns of engagement, having real conversations, and getting feedback that leads to higher conversion and sales closing. By taking a fresh look at your consumer and marketing,  you will create more meaningful connections with the right clients and replicate those results into a sustainable business. 

Born on June 26, 1945, in Preston, Lancashire, I took an interest in motivation and personal development over thirty years ago. When striving for success, I observed how some people became successful while others made no progress. Over the last few years, I have experienced many changes in my lifestyle, most of which I would have preferred to avoid. Yet these very experiences have enabled me to wrestle with life and observe many things from outside the normal light, a glimpse of life from a new window, enabling me to observe other peoples lives and giving me a greater understanding of why, although most people dream, they dont achieve a life of fulfillment. I always have been fascinated by previous civilizations, nations, and races, with their different cultures, traditions, and beliefs. How they lived at a personal level. During my life, as I travelled through different countries and met the inhabitants, I noticed that many people drift through life on a day-to-day basis, living a way of life with no purpose other than to stay alive for as long as possible. This lack of ambition makes me feel that lives are being wasted, hence the incentive to do something about it; if this book achieves a change for the better for only one life, I feel I will have contributed something positive to society.