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An eye-opening discussion of the future of marketing, from four of the leading minds in the fieldIn Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes:* A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity* Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030* Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitorsThe latest publication from some of the foremost minds in marketing--and in business, generally--Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

The Atlas of Reality: A Comprehensive Guide to Metaphysics presents an extensive examination of the key topics, concepts, and guiding principles of metaphysics.* Represents the most comprehensive guide to metaphysics available today* Offers authoritative coverage of the full range of topics that comprise the field of metaphysics in an accessible manner while considering competing views* Explores key concepts such as space, time, powers, universals, and composition with clarity and depth* Articulates coherent packages of metaphysical theses that include neo-Aristotelian, Quinean, Armstrongian, and neo-Humean* Carefully tracks the use of common assumptions and methodological principles in metaphysics

This A to Z guide to membrane science, technology, and applications provides comprehensive coverage of membrane preparation, modules, and transport theory. Highly illustrated with comprehensive and current reference listings, the resource provides practical uses and how-to's for a broad range of application areas. Single author work presenting a unified treatment Comprehensive coverage of membrane preparation, modules and transport theory A 'how-to' book giving practical advice Highly illustrated with comprehensive and current reference listings

Comprehensive Textbook Resource for Understanding Transport ModellingModelling Transport provides unrivalled depth and breadth of coverage on the topic of transport modelling. Each topic is approached as a modelling exercise with discussion of the roles of theory, data, model specification, estimation, validation, and application. The authors present the state of the art and its practical application in a pedagogic manner, easily understandable to both students and practitioners. An accompanying website hosts a solutions manual.Sample topics and learning resources included in the work are as follows:* State-of-the-art developments in the field of transport modelling, including new research and examples* Factors to consider for better modelling and forecasting* Information and analysis on dynamic assignment and micro-simulation and model design and specification* Agent and Activity Based Modelling* Modelling new modes and servicesGraduate students in transportation engineering and planning, transport economics, urban studies, and geography programs along with researchers and practitioners in the transportation and urban planning industry can use Modelling Transport as a comprehensive reference work for a wide array of topics pertaining to this field.