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About the BookSPRING: A METAL COIL THAT CAN BE PUSHED, PRESSED OR PULLED BUT WHICH ALWAYS RETURNS TO ITS ORIGINAL SHAPE AFTERWARDS.Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran-best-selling author, brand/leadership coach and former CEO of FCB-Ulka Advertising-was rejected at his dream job interviews, denied promotions and had clients turn down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them.Spring is packed with tales of rejection and redemption. Walt Disney, The Beatles, Thomas Alva Edison, Michael Jordan, A.P.J. Abdul Kalam, author Amish, the founders of Infosys, and others have used rejections as a pivot to swing their careers and businesses around.Ambi brings his decades of experience to bear on perhaps the vital life and career lesson you could learn from rejection. In Spring, he puts a gentle arm around your shoulders and helps you bounce back stronger than ever from every rejection.About the AuthorAmbi Parameswaran is a brand consultant/coach and Founder of brand-building.com, a brand advisory. He is a much in demand speaker at corporate and industry events, and the award-winning best-selling author of ten books.Ambi spent his forty-year career in corporate India with Boots Company, UDI Yellow pages, Rediffusion Advertising and FCB Ulka. He spent twenty-five years with FCB Ulka building it into one of India's top five ad agencies. Over the last five years, he has served on corporate boards as an Independent Director, as a Brand Coach to several small and large brands and as a mentor to exciting new start-ups. He has worked on iconic brands and companies such as Tata, Wipro, Zee, TCS, Thermax, Tata Indica, GSK, Tropicana, Amul, Nirma, LIC, Santoor, Sundrop, Abbott, ITC, etc.Ambi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR.Ambi's columns appear regularly in the Business Standard and several other business publications. He is a distinguished alumnus awardee from both IIT Madras and IIM Calcutta, an AMP graduate from Harvard Business School, a PhD in management from Mumbai University and a CFI-Certified CEO Coach.

About the BookA BOOK ABOUT HOW WE CAN LEARN FROM OUR ENCOUNTERS WITH CUSTOMERS AND CLIENTS, AND ACCELERATE OUR SUCCESS IN BUSINESS AND CAREERVeteran adman and author Ambi Parameswaran has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge'. This book is an attempt to walk us through some of those dialogues-both the illuminating and the difficult aspects of them-to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the 'Sponge Process', which emphasises listening, is a radical new way of engaging with clients and customers.About the AuthorAmbi Parameswaran is a brand consultant/coach and Founder of brand-building.com, a brand advisory. He is a much in demand speaker at corporate and industry events, and the award-winning best-selling author of ten books.Ambi spent his forty-year career in corporate India with Boots Company, UDI Yellow pages, Rediffusion Advertising and FCB Ulka. He spent twenty-five years with FCB Ulka building it into one of India's top five ad agencies. Over the last five years, he has served on corporate boards as an Independent Director, as a Brand Coach to several small and large brands and as a mentor to exciting new start-ups. He has worked on iconic brands and companies such as Tata, Wipro, Zee, TCS, Thermax, Tata Indica, GSK, Tropicana, Amul, Nirma, LIC, Santoor, Sundrop, Abbott, ITC, etc.Ambi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR.Ambi's columns appear regularly in the Business Standard and several other business publications. He is a distinguished alumnus awardee from both IIT Madras and IIM Calcutta, an AMP graduate from Harvard Business School, a PhD in management from Mumbai University and a CFI-Certified CEO Coach.

About the BookA FUN AND INFORMATIVE READ ABOUT 11 'MADE IN INDIA' BRANDSWhat prompted Yashish Dahiya to set up PolicyBazaar, upending the logic of India's insurance industry? Why did the American duo Greg Moran and David Back choose India to set up Zoomcar, their self-drive car rental business? How did BigBasket go on to become India's largest online supermarket? What prompted Rohan Mirchandani leave America and create the Greek yoghurt brand Epigamia in India? What's the story behind three IIT Kanpur graduates, Ankush Sachdeva, Farid Ahsan and Bhanu Pratap Singh, developing India's largest vernacular social network, ShareChat?Volume 2 of Booming Brands delves into the journeys of eleven 'Made in India' brands that have disrupted highly competitive markets. In this fun, informative read, Harsh Pamnani blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.About the AuthorHarsh Pamnani specialises in brand-building through storytelling. He partners with organisations to help capture their journey, build their culture, and enhance their brand reputation by curating their compelling stories. Business leaders leverage these stories to attract suitable talent, engage customers, and stand out from their competition. He has authored several best-selling books and articles on brand building, which have appeared in top-tier publications like CNBC, Forbes, The Economic Times and The Financial Express.Harsh has worked with a range of organisations, from unicorn startups like FirstCry and Icertis, to think tanks like the World Bank and TiE, to corporates like Deloitte, Cognizant and HSBC.For more information about Harsh and his work, please visit www.harshpamnani.com. You can get in touch with him via email at harshpamnani@hotmail.com or connect with him on LinkedIn at https: //www.linkedin.com/in/harshpamnani/

About the BookA FUN AND INFORMATIVE READ ABOUT 11 'MADE IN INDIA' BRANDSWhat sparked Ashish Hemrajani's idea of an online ticketing business, BookMyShow, at a time when Indians had not yet moved their lives online? How did Anupam Mittal's own experience of finding a life partner lead him to create Shaadi.com? Why did 'India's Pad Man' Arunachalam Muruganantham get involved with menstrual health? How did the people behind Paper Boat hit upon the secret sauce of childhood memories to connect with customers? What made the founders of Zomato and BYJU'S think that food and education can be delivered to people's doorstep (or their screens)?In Booming Brands, Harsh Pamnani shares the journeys of eleven 'Made in India' brands that have made their mark in highly competitive markets. This fun, informative read blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.About the AuthorHarsh Pamnani is a renowned business storyteller and brand expert. He partners with businesses to develop powerful story banks-curated collections of compelling stories that leaders can use in both internal and external communications to grow their mindshare and market share. He has authored several bestselling books and articles on brand building, which have been featured in top-tier publications like CNBC, Forbes, The Economic Times and The Financial Express. Harsh has worked with a range of organisations, from unicorn startups like FirstCry and Icertis, to think tanks like the World Bank and TiE, to corporates like Deloitte, Cognizant and HSBC. He teaches startup branding at MICA Ahmedabad.

About the BookA STEP-BY-STEP MANUAL FOR BUILDING INCLUSIVE WORKPLACES-AND A LESS UNEQUAL WORLD.The reading down of Section 377 by the Supreme Court in 2018 has led to a fundamental shift in the rights of India's LGBTQ citizens and necessitated policy changes across the board-not least in the conservative world of Indian business.In this path-breaking and genre-defying book, Parmesh Shahani draws from his decade-long journey in the corporate world as an out and proud gay man, to make a cogent case for LGBTQ inclusion and lay down a step-by-step guide to reshaping office culture in India. He talks to inclusion champions and business leaders about how they worked towards change; traces the benefits reaped by industry giants like Godrej, Tata Steel, IBM, Wipro, the Lalit group of hotels and many others who have tapped into the power of diversity; and shares the stories of employees whose lives were revolutionised by LGBTQ-friendly workspaces.In this affecting memoir-cum-manifesto, Shahani animates the data and strategy with intimate stories of love and family. Even as it becomes an expansive reference book of history, literature, cinema, movements, institutions and icons of the LGBTQ community, Queeristan drives home a singular point-in diversity and inclusion lies the promise of an equitable and profitable future, for companies, their employees and the society at large.About the AuthorParmesh Shahani is an award-winning author, curator, public speaker and inclusion consultant, who has guided many of the country's leading companies on their LGBTQ inclusion journeys. Until recently, he served as Vice-President at Godrej Industries Ltd and head of the Godrej India Culture Lab, a unique experimental ideas space which he founded and ran between 2011 and 2021.Parmesh's first book, Gay Bombay: Globalization, Love and (Be)Longing in Contemporary India (Sage Publications) was first published in 2008, followed by an updated edition in June 2020. Queeristan: LGBTQ Inclusion in the Indian Workplace (2020) won the C.K. Prahalad Prize for Best Business Book of 2021 and also the Laadli Media Award for Gender Sensitivity for 2021.Parmesh holds an MS in Comparative Media Studies from the Massachusetts Institute of Technology. He is a TED Senior Fellow, a Yale World Fellow, a World Economic Forum Young Global Leader, a member of the FICCI taskforce on diversity and inclusion, and on the board of KHOJ International Artists' Association and Breakthrough.

About the BookDiscover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times.This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India's unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive.The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities-PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues. An essential read for anyone seeking to understand the art of crafting reputations. About the Authors AMITH PRABHU is a pioneering public relations professional with twenty years of experience. He has co-founded platforms such as PRAXIS, SCoRe and Reputation Today among others. He was recently conferred the annual award for Outstanding Contribution to Public Relations by PRCA Asia Pacific. He currently mentors The Promise Foundation.SUJIT PATIL is an acclaimed corporate and brand communications maven with twenty-five years of experience. He has been listed on PRovoke Media's list of the world's most influential CCOs and CMOs, every year from 2018 to 2023. He currently heads Corporate Brand and Communications at Godrej Industries Limited and Associate Companies.

About the BookAs an entrepreneur or business leader, are you feeling anxious about: How to grow your business further? How to be more profitable? What actions need to be taken for better financial performance?Worry no more! Where's the Moolah? will help you grow your profits and manage your cash flow better. It tells you how to pivot for high financial performance, and how the different functions of a business can contribute to overall financial growth. You will find takeaways in the form of tools to capitalize on various aspects of the business for enhancing financial growth, maximizing efficiencies, dos and don'ts, and scorecards.About the AuthorSangeeta Shankaran Sumesh is a chief financial officer turned business and leadership coach. She works with corporate leadership teams on maximising potential, performance and profits. She enables high performance and enhances financial growth for businesses. Her purpose is to serve leaders, teams and entrepreneurs, to shine and succeed. She has rich corporate experience of twenty-five years with multinationals.An independent director on corporate boards and a TEDx speaker, Sangeeta is a chartered accountant and a management accountant. She has completed her executive education from Harvard Business School. She is a credentialed coach, professional speaker and the author of the bestsellers What the Finance and Get High.

About the BookFINANCIAL PLANNING MEETS DIVINE INTERVENTION TO GUIDE YOU TOWARDS A HOLISTIC LIFESTYLE.Everyone works for money, but the smart folk make money work for them.Financial planning meets divine intervention in a book that guides you towards that smarter life. Certified financial planner Suresh Sadagopan breaks down complicated investment and savings plans to illustrate how financial planning can be easy-even exciting. He weaves in the stories of his clients, both entertaining and illuminating, to bring these ideas to life in a compelling narrative.Sadagopan's financial planning is guided by Lord Krishna's precepts, a lens through which financial myths and mistakes become easier to see through. The lord even steps in to help Sadagopan with things like retirement planning, asset allocation and risk management, as he guides his clients Bala, Preeti, Kala and Anshuman through financial and life planning.These stories give way to Sadagopan's investigation of various aspects of financial planning, both monetary and otherwise. In each of these facets, he stresses on how closely finance is linked to other aspects of life, such as children's education or retirement planning. If God Was Your Financial Planner is a compelling argument for channelling a spiritual attitude to arrive at smart financial planning.About the AuthorSuresh Sadagopan is the founder of Ladder7 Financial Advisories, a fee-only financial planning and advisory firm. Ladder7 Financial Advisories is one of the most respected firms in the financial planning and advisory space in India. Suresh is registered as an Investment Adviser (RIA) with the Securities and Exchange Board of India (SEBI).He is an MMS, Certified Financial Planner (CFPCM), Chartered Trust and Estate Planner (CTEPTM) and a Registered Life Planner (RLP).Suresh is passionate about financial planning and has authored several articles and blogs about the same. He also speaks at public forums and appears on TV to educate and coach the public about personal finances, achieving financial freedom and creating wealth.In 2010, Suresh founded The Financial Planners' Guild, India (FPGI), was the founding President for about four years and is the currently the President. He was on the board of directors of Financial Planning Standards Board (FPSB) India-the Certified Financial Planner (CFP) certifying body in India-between 2013 and 2015. He was on the advisory board of the Network FP and FPGI.He is a founding member of the Association of Registered Investment Advisers (ARIA), Suresh has also served as the vice chairman in the past and continues to be on the board.Suresh was listed in the 101 Top Most Influential BFSI Leaders of the World BFSI Congress in 2020 and 2023.