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In 1573, the alchemist Anna Zieglerin gave her patron, the Duke of Braunschweig-Wolfenbüttel, the recipe for an extraordinary substance she called the lion's blood. She claimed that this golden oil could stimulate the growth of plants, create gemstones, transform lead into the coveted philosophers' stone—and would serve a critical role in preparing for the Last Days. Boldly envisioning herself as a Protestant Virgin Mary, Anna proposed that the lion's blood, paired with her own body, could even generate life, repopulating and redeeming the corrupt world in its final moments.In Anna Zieglerin and the Lion's Blood, Tara Nummedal reconstructs the extraordinary career and historical afterlife of alchemist, courtier, and prophet Anna Zieglerin. She situates Anna's story within the wider frameworks of Reformation Germany's religious, political, and military battles; the rising influence of alchemy; the role of apocalyptic eschatology; and the position of women within these contexts. Together with her husband, the jester Heinrich Schombach, and their companion and fellow alchemist Philipp Sommering, Anna promised her patrons at the court of Wolfenbüttel spiritual salvation and material profit. But her compelling vision brought with it another, darker possibility: rather than granting her patrons wealth or redemption, Anna's alchemical gifts might instead lead to war, disgrace, and destruction. By 1575, three years after Anna's arrival at court, her enemies had succeeded in turning her from holy alchemist into poisoner and sorceress, culminating in Anna's arrest, torture, and public execution.In her own life, Anna was a master of self-fashioning; in the centuries since her death, her story has been continually refashioned, making her a fitting emblem for each new age. Interweaving the history of science, gender, religion, and politics, Nummedal recounts how one resourceful woman's alchemical schemes touched some of the most consequential matters in Reformation Germany.

Daniel O'Quinn investigates the complex interpersonal, political, and aesthetic relationships between Europeans and Ottomans in the long eighteenth century. Bookmarking his analysis with the conflict leading to the 1699 Treaty of Karlowitz on one end and the 1815 bid for Greek independence on the other, he follows the fortunes of notable British, Dutch, and French diplomats to the Sublime Porte of the Ottoman Empire as they lived and worked according to the capitulations surrendered to the Sultan.Closely reading a mixed archive of drawings, maps, letters, dispatches, memoirs, travel narratives, engraved books, paintings, poems, and architecture, O'Quinn demonstrates the extent to which the Ottoman state was not only the subject of historical curiosity in Europe but also a key foil against which Western theories of governance were articulated. Juxtaposing narrative accounts of diplomatic life in Constantinople, such as those contained in the letters of Lady Mary Wortley Montagu, wife of the English ambassador, with visual depictions such as those of the costumes of the Ottoman elite produced by the French-Flemish painter Jean Baptiste Vanmour, he traces the dissemination of European representations and interpretations of the Ottoman Empire throughout eighteenth-century material culture.In a series of eight interlocking chapters, O'Quinn presents sustained and detailed case studies of particular objects, personalities, and historical contexts, framing intercultural encounters between East and West through a set of key concerns: translation, mediation, sociability, and hospitality. Richly illustrated and provocatively argued, Engaging the Ottoman Empire demonstrates that study of the Ottoman world is vital to understanding European modernity.

The first comprehensive study of self-purchase in the United States from the American Revolution to the Civil WarEnslaved people lived in a world in which everything had a price. Even freedom. Freedom's Currency follows enslaved people's efforts to buy themselves out of slavery across the United States from the American Revolution to the Civil War. In the first comprehensive study of self-purchase in the nation, Julia Wallace Bernier reveals how enslaved people raised money, fostered connections, and made use of slavery's systems of value and exchange to wrest control of their lives from those who owned them. She chronicles the stories of famous fugitives like Frederick Douglass, who, with the help of friends and supporters, purchased his freedom to protect himself against the continued legal claims of his enslavers and the possibility of recapture. She also shows how enslaved fathers like Lunsford Lane and mothers like Elizabeth Keckley tried to secure lives for their families outside of slavery.Freedom's Currency argues that freedom played a central role in the social and economic lives of the enslaved and in the ways that these aspects of their lives overlapped. This intimate portrait of community illuminates the complexity of enslaved people's ideas about their place at the intersection of slavery and American capitalism and their attempts to value freedom above all. Given the stakes-liberation or remaining enslaved-it is an account of both triumph and devastating failure.

Illuminates the competing understandings of poison and power in the Atlantic worldBy the time of the opening of the Atlantic world in the fifteenth century, Europeans and Atlantic Africans had developed significantly different cultural idioms for and understandings of poison. Europeans considered poison a gendered "weapon of the weak" while Africans viewed it as an abuse by the powerful. Though distinct, both idioms centered on fraught power relationships. When translated to the slave societies of the Americas, these understandings sometimes clashed in conflicting interpretations of alleged poisoning events.In Poisoned Relations, Chelsea Berry illuminates the competing understandings of poison and power in the Atlantic World. Poison was connected to central concerns of life: to the well-being in this world for oneself and one's relatives; to the morality and use of power; and to the fraught relationships that bound people together. The social and relational nature of ideas about poison meant that the power struggles that emerged in poison cases, while unfolding in the extreme context of slavery, were not solely between enslavers and the enslaved-they also involved social conflict within enslaved communities.Poisoned Relations examines more than five hundred investigations and trials in four colonial contexts-British Virginia, French Martinique, Portuguese Bahia, and the Dutch Guianas-bringing a groundbreaking application of historical linguistics to bear on the study of the African diaspora in the Americas. Illuminating competing understandings of poison and power in this way, Berry opens new avenues of evidence through which to navigate the violence of colonial archival silences.

Explores the information and communication practices of the Portuguese empire in sixteenth- and seventeenth-century IndiaEmpire of Contingency explores the information and communication practices of the Portuguese empire in late sixteenth- and seventeenth-century India-a period during which Portuguese imperial ambitions were struggling for survival, while the Mughal empire was at the height of its power and influence. Jorge Flores uncovers the tenuous but ingenious apparatuses of intelligence through which the Estado da Índia (the "State of the Indies," the name given to the Portuguese political administrative unit in the region between the Cape of Good Hope and East Asia) endeavored to survive in a vast Indo-Persian world shaped by the influence and power of the Mughal empire.Detailing the complex relations that the officials of the Portuguese empire, particularly in Goa, the capital of the Estado da Índia, maintained with the Mughal empire as well as the sultanates of Ahmadnagar and Bijapur in the Deccan region-through information gathering, record-keeping, interpreting, and diplomatic correspondence-the book demonstrates how the Portuguese territories along the western coast of India were substantially incorporated into the vast Persianate cultural sphere spanning from Iran to Southeast Asia. The process of empire-building on the fringes of the Persianate world and the prolonged interaction with the Mughal empire, Ahmadnagar, and Bijapur, Flores argues, led to the irregular, non-linear, and incomplete assimilation of the Portuguese empire into Persianate India.Overturning teleological narratives that portray the workings of (European) empire as the unilateral imposition of power dynamics by a dominant, omniscient actor, Flores reveals how Portuguese imperial administrators were vulnerable participants in a network of relations involving multiple political powers-relations that required enormous bureaucratic and diplomatic effort to understand and successfully navigate. Showing how a European empire was drawn into the political practices and rituals of the Indo-Persian world, Flores decenters the lenses conventionally used to observe the Portuguese empire in Asia and helps us rethink its nature while questioning the boundaries of the Indo-Persian world.

An in-depth analysis of literary and cultural productions from Haiti and the Dominican Republic and their diasporasSpirals in the Caribbean responds to key questions elicited by the human rights crisis accelerated in 2013 by the Dominican Constitutional Court's Ruling 168-13, which denationalized hundreds of thousands of Dominicans of Haitian descent. Spirals details how a paradigm of permanent conflict between the two nations has its roots in reactions to the Haitian Revolution-a conflict between slavers and freedom-seekers-contests over which have been transmitted over generations, repeating with a difference. Anti-Haitian nationalist rhetoric hides this long trajectory. Through the framework of the Spiral, a concept at the core of a Haitian literary aesthetic developed in the 1960s called Spiralism, Sophie Maríñez explores representations of colonial, imperial, and national-era violence. She takes as evidence legislation, private and official letters, oral traditions, collective memories, Afro-indigenous spiritual and musical practices, and works of fiction, plays, and poetry produced across the island and its diasporas from 1791 to 2002.With its emphases on folk tales, responses to the 1937 genocide, the Constitution of the Dominican Republic, Afro-indigenous collective memories, and lesser-known literary works on the genocide of indigenous populations in the Caribbean, Spirals in the Caribbean will attract students, scholars, and general readers alike.

Expert analysis of American governance challenges and recommendations for reformTwo big ideas serve as the catalyst for the essays collected in this book. The first is the state of governance in the United States, which Americans variously perceive as broken, frustrating, and unresponsive. Editor James Perry observes in his Introduction that this perception is rooted in three simultaneous developments: government's failure to perform basic tasks that once were taken for granted, an accelerating pace of change that quickly makes past standards of performance antiquated, and a dearth of intellectual capital that generate the capacity to bridge the gulf between expectations and performance. The second idea hearkens back to the Progressive era, when Americans revealed themselves to be committed to better administration of their government at all levels—federal, state, and local.These two ideas—the diminishing capacity for effective governance and Americans' expectations for reform—are veering in opposite directions. Contributors to Public Service and Good Governance for the Twenty-First Century explore these central ideas by addressing such questions as: what is the state of government today? Can future disruptions of governance and public service be anticipated? What forms of government will emerge from the past and what institutions and structures will be needed to meet future challenges? And lastly, and perhaps most importantly, what knowledge, skills, and abilities will need to be fostered for tomorrow's civil servants to lead and execute effectively?Public Service and Good Governance for the Twenty-First Century offers recommendations for bending the trajectories of governance capacity and reform expectations toward convergence, including reversing the trend of administrative disinvestment, developing talent for public leadership through higher education, creating a federal civil service to meet future needs, and rebuilding bipartisanship so that the sweeping changes needed to restore good government become possible.Contributors: Sheila Bair, William W. Bradley, John J. DiIulio, Jr., Angela Evans, Francis Fukuyama, Donald F. Kettl, Ramayya Krishnan, Paul C. Light, Shelley Metzenbaum, Norman J. Ornstein, James L. Perry, Norma M. Riccucci, Paul R. Verkuil, Paul A. Volcker.

Over the course of the long eighteenth century, a network of some fifty women writers, working in French, English, Dutch, and German, staked out a lasting position in the European literary field. These writers were multilingual and lived for many years outside of their countries of origin, translated and borrowed from each others' works, attended literary circles and salons, and fashioned a transnational women's literature characterized by highly recognizable codes. Drawing on a literary geography of national types, women writers across Western Europe read, translated, wrote, and rewrote stories about exceptional young women, literary heroines who transcend the gendered destiny of their distinctive cultural and national contexts. These transcultural heroines struggle against the cultural constraints determining the sexualized fates of local girls.In Heroines and Local Girls, Pamela L. Cheek explores the rise of women's writing as a distinct, transnational category in Britain and Europe between 1650 and 1810. Starting with an account of a remarkable tea party that brought together Frances Burney, Sophie von La Roche, and Marie Elisabeth de La Fite in conversation about Stéphanie de Genlis, she excavates a complex community of European and British women authors. In chapters that incorporate history, network theory, and feminist literary history, she examines the century-and-a-half literary lineage connecting Madame de Maintenon to Mary Wollstonecraft, including Charlotte Lennox and Françoise de Graffigny and their radical responses to sexual violence. Neither simply a reaction to, nor collusion with, patriarchal and national literary forms but, rather, both, women's writing offered an invitation to group membership through a literary project of self-transformation. In so doing, argues Cheek, women's writing was the first modern literary category to capitalize transnationally on the virtue of identity, anticipating the global literary marketplace's segmentation of affinity-based reading publics, and continuing to define women's writing to this day.

"In Coterie Poetics and the Beginnings of the English Literary Tradition, R. D. Perry reveals how poetic coteries formed and maintained the English literary tradition. Perry shows that, from Geoffrey Chaucer to Edmund Spenser, the poets who bridged the medieval and early modern periods created a profusion of coterie forms as they sought to navigate their relationships with their contemporaries and to the vernacular literary traditions that preceded them. Rather than defining coteries solely as historical communities of individuals sharing work, Perry reframes them as products of authors signaling associations with one another across time and space, in life and on the page. By forming coteries based on shared appreciation of a literary tradition, Perry demonstrates, these authors redefine what should be valued in that tradition, shaping it accordingly. Coterie Poetics explores how the English literary tradition was created through coteries and how it could be created otherwise"--

"This book analyzes and theorize the presence and role of songs in Marcel Proust's novel AáI p0 s la recherche du temps perdu (In Search of Lost Time). While Proust and music is a well-established area, much of this work has tended to focus on large-scale forms such as symphonies and opera, on instrumental music, and on imaginary music presented in the novel. In Proust's Songbook, Jennifer Rushworth argues for the centrality of songs and lyrics in Proust's opus, analyzing the ways in which the author inserted songs at key turning points in his novel and how he drew inspiration from contemporary composers and theorists of song. Through close readings of five moments of song in AáI p0 s la recherche du temps perdu, Rushworth both highlights the songs in Proust's novel through attention to their lyrics, music, composers, and histories. She also interprets these episodes through theoretical reflections on the voice and on songs that draw particularly from the work of Reynaldo Hahn and Roland Barthes. Rushworth argues that songs in Proust's novel are connected and resonate with one another across the different volumes; that song for Proust is a solo, amateur, intimate affair; and that there is a blurred boundary between popular and art song through Proust's juxtapositions of songs and meditation on the notion of "mauvaise musique" (bad music). Song, for Proust, has a special relation to repetition and memory thanks to its typical brevity, and that song itself becomes a mode of resistance in la Recherche, on the part of characters to family and familial expectations, and, in formal terms, to the forward impetus of narrative. Rushworth also defines the songs in Proust's novel as songs of farewell, noting that to sing farewell is also a means to resist the very parting that is being expressed"--

In Equality and the City, Enrique Peñalosa Londoño draws on his experience as mayor of Bogotá, Colombia, as well as his many years of international work as a lecturer and consultant, to share his perspective on the issues facing developing cities, especially sustainable transportation and equal access to public space.As mayor of Bogotá, Peñalosa Londoño initiated development of the TransMilenio Rapid Bus Transit system, among the largest and most comprehensive public transit systems in the Global South, which carries 2.5 million passengers a day along dedicated bus lanes, bike paths, and a rapid metro line. The system emphasizes accessibility for the entire population. Peñalosa Londoño's efforts to create public space were similarly ambitious: over the course of his two terms, more than a thousand public parks were created or improved. Underlying these policies was a conviction of how cities should be-a compelling humanistic philosophy of sustainable urbanism. For Peñalosa Londoño, city design is not just engineering; it defines human happiness, dignity, and equality. "An advanced city is not one where the poor own a car," Peñalosa writes, "but one where the rich use public transport."Equality and the City provides practical criteria for conceiving and constructing different and better cities, describes the obstacles that are confronted when doing so, and identifies ways to overcome them.

"Josâe Ortega y Gasset (1883-1955) was a Spanish philosopher and essayist best known outside his home country for The Revolt of the Masses, first translated into English in 1932. In this book, Ortega critiques a populist deformation of democracy by the rise of a "mass mentality" characterized by selfishness, a lack of curiosity, and a general indifference to the opinions and attitudes of others. However, as Brendon Westler makes clear, we need to look beyond Ortega's arguments about populism and democracy in his most famous work to recover the philosopher's expansive political outlook and to identify his valuable contributions to the history and advancement of liberalism. Westler's book reconstructs Ortega's political theory, underscoring its distinctive historical origins as well as the ways in which it might be instructive to us today. Through an exploration of works less familiar to an English-speaking audience, such as Concord and Liberty, "Vieja y nueva poliáI p1 stica," "De Europa meditatio Quaedam," and "Democracia morbosa," combined with a sensitivity to larger social and political ideas circulating within Spain, The Revolting Masses traces the contours of Ortega's approach to politics. Westler argues that reading texts written over the course of the philosopher's entire career, in combination with The Revolt of the Masses, offers a more complete picture of Ortega's political thought-one that advocates for a liberal ethos as an answer to populism and promotes both individual freedom and the preservation of community bonds. As The Revolting Masses shows, Ortega was, above all, a philosopher who reflected on what it would take for people of differing beliefs to live together. His unique conception of liberalism, grounded in the Spanish tradition, not only emphasizes pluralism and diversity of thought and institutions but also serves as a potential antidote to the populism of our present moment"--

"This book reveals the foundational role philosemitism played in the effort to reimagine urban cultures after the Holocaust. This book uncovers a seldom discussed aspect of the postwar era-a society that continues to consume, redefine, and bestow symbolic meaning on the victims in their relative absence"--

Home to the first two drafts of the U.S. Constitution, an original printer's proof of the Declaration of Independence, and the earliest surviving American photograph, the Historical Society of Pennsylvania (HSP) is one of the nation's largest libraries. Published in conjunction with the anniversary of the Society's founding in 1824, Two Hundred Years is the first book to survey the more than twenty-one million documents, newspapers, graphics, and rare books in its archive.The book presents one hundred essays highlighting carefully preserved artifacts, spanning the seventeenth to the late twentieth century. Drawing on everything from letters and maps, paintings and photographs, family Bibles and musical scores, Two Hundred Years reflects on the early days of the nation, the relationships colonists had with indigenous peoples, the rapid development of Philadelphia, and the evolution of banking, engineering, and medicine, among other industries and sectors. Through such collections as the Pennsylvania Abolition Society Papers and the archives of the Balch Institute for Ethnic Studies, HSP enables stories to come to light, including those of women, people of color, and immigrants, that would otherwise go untold. Creative artists and their audiences, technological innovators, and the people they impact, are all represented in this extraordinary book.Two Hundred Years is not only a beautifully illustrated tour of the HSP's vast holdings but also a comprehensive story of the origin and recent past of the United States told through the artifacts and documents carefully preserved, protected, and treasured by one of the nation's oldest historical institutions.Contributors: Lee Arnold, David Barnes, Katy Bodenhorn Barnes, Georgia B. Barnhill, Wendy Bellion, Rebecca Brannon, David R. Brigham, Kathleen M. Brown, David B. Brownlee, Jane E. Calvert, Mark Clague, Jeffrey A. Cohen, Marie A. Conn, Charles T. Cullen, Susan G. Davis, Richardson Dilworth, Megan J. Elias, Patrick M. Erben, Joel T. Fry, Alice L. George, James N. Green, Emma Hart, Sandra M. Hewlett, Martha Hutson-Saxton, Emma Lapsansky-Werner, Christina Larocco, Michael J. Lewis, Walter Licht, David M. Lubin, Anna O. Marley, Holly A. Mayer, Amy Meyers, Randall M. Miller, Elizabeth Milroy, Kristen Nassif, Therese O'Malley, Nell Irvin Painter, Robert McCracken Peck, Danya M. Pilgrim, Kymberly Pinder, John H. Pollack, Daniel K. Richter, Jessica Choppin Roney, Dan Rottenberg, Janny Scott, Matthew Skic, Patrick Spero, Laurel Thatcher Ulrich, John C. Van Horne, Anne A. Verplanck, David Waldstreicher, Sarah J. Weatherwax, Ralph Richard Whyte, Kathryn E. Wilson, Michael Winship, James Wolfinger, Karin Wulf, Aaron V. Wunsch.

"Although the rabbis of the first two centuries CE divided the world into men and women, they recognized that some people are born with characteristics that do not fit these categories. Through an examination of early rabbinic sources, this book explores seven different approaches that the rabbis took towards intersex persons in their legal texts"--

"In this book, political philosopher Adam Lovett combines empirical research and original philosophical analysis to reveal the failings of American democracy and examine their ethical consequences. He argues that these failings undermine the ethics of democracy and in turn, transform or even negate the rights and duties of ordinary citizens"--

"In this book, historian Avinoam Yuval-Naeh investigates how and why eighteenth-century English society projected anxieties regarding the parallel development of the modern economy and of the re-establishment of the Jewish population upon the other, thus offering new insights into the interface of religious ideas and economic life"--

"By reading Mary Shelley's pandemic novel The Last Man and gothic romance "The Invisible Girl" against the background of plague literature and international thought from ancient Greece to Covid-19, this book reveals how she shaped the classics of modern existentialism and dystopian political science fiction from H. G. Wells to Emily St. John Mandel. It is this Shelleyan literary tradition that has generated modern postapocalyptic political thought, which uses writing and other art to reflect upon the global existential question: What is to be done after a massive, human-made disaster?"--

"In Black Elders, Frederick C. Knight explores the experiences of African Americans with aging and in old age during the eras of slavery and emancipation. Though slavery put a premium on young labor, elders worked as caregivers, domestics, cooks, or midwives and performed other tasks in the margins of Southern and Northern economies. Looking at black families, churches, mutual aid societies, and homes for the aged, Knight demonstrates the pivotal role of elders in the history of African American community formation through Reconstruction. Drawing on a wide array of printed and archival sources, including slave narratives, plantation records, letters, diaries, meeting minutes, and state and federal archives, Knight also examines how blacks and whites, men and women, and the young and the old developed competing ideas about age and aging, differences that shaped social relations in coastal West and West Central Africa, the Atlantic and domestic slave trades, colonial and antebellum Southern slave societies, and emancipation in the North and South. Black Elders offers a unique window into the individual and collective lives of African Americans, the day-to-day struggles they waged around their experiences of aging, and how they drew upon these resources to define the meaning of family, community, and freedom"--

"This book examines the significance of mutual aid societies to the Caribbean immigrant experience in the twentieth century. These societies paved the way for immigration to the U.S. through their system of networks, provided various forms of support, fostered a shared West Indian ethnic identity, and strengthened kinship networks with those back home"--

"In this book, Stefan H. Uhlig offers a new account of the emergence of literary studies. Most histories of the early years of the field search for unifying origins of literature as a discipline and object of study. Turning to the decades around 1800, Uhlig reveals that the inception of the literary field was instead defined by intellectual diversity and contestation. He draws on an array of European writers to show how three schools of literary study-rhetoric teaching, theories of poetry, and literary history-emerged and clashed during this time, offering near-contemporaneous, yet divergent, visions of how to understand literature. Rhetoric and poetics thwarted criticism, to different ends, while literary historiography proved institutionally reassuring, yet less useful as a tool for textual understanding. This book traces current debates in literary studies back to this formative moment, serving as a guide to past and present controversies"--

"Today the history of ancient Egypt is known around the world, recognizable in precious museum collections and countless retellings from popular culture. Yet for hundreds of years, from the late Roman Empire to the 19th century, the wonders of this ancient civilization were frozen in time, locked in artifacts that could not be understood due to the loss of the ancient Egyptian language. In 1799 the discovery of the Rosetta Stone, a slab inscribed in three scripts, hieroglyphs, demotic and Greek, changed the course of history, unlocking thousands of years of ancient culture and eventually becoming one of the world's most famous museum artifacts. Hieroglyphs: unlocking ancient Egypt tells the story of the Rosetta Stone and of countless other objects that were central to efforts to decode the hieroglyphs dating back to the Islamic Golden Age. Featuring fascinating objects from the British Museum and international lenders, the book shows how the presence of a written language was crucial to understanding life in ancient Egypt, from everyday business affairs to the sacred secrets of the afterlife. Interweaving the story of decipherment with colonial history, the book takes readers up to the present day, revealing what researchers are doing now to tell us more about one of the world's longest surviving civilizations through the understanding of their writing. Published to coincide with the bicentenary of Jean-Fraçnois Champollion's breakthrough in decipherment, this beautifully illustrated book shows how an unassuming gray stone was the key to the secrets of ancient Egypt and led to one of the most significant code breaking moments in history"--Publisher's description.

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States.As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers' attention and wove together meaningful images and prose to gain the public's trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas-in print, in the law, and to the public.Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.

"Published in association with the Herbert D. Katz Center for Advanced Judaic Studies of the University of Pennsylvania"--Series title page.