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Pharmaceuticals-Where's the Brand Logic?

Explaining Unexplained Illnesses

Presents case studies to illustrate the corporate benefits for designing accessibility. This work serves as a means to demystify what is involved in designing inclusive products for various users. It highlights numerous examples for designers, such as creating a tool for Web browsing for older adults, as well as digital television access.

Ronald Heck seeks to introduce beginning researchers to the study of educational and social policy, how it has been examined from a scholarly perspective and the salient issues to consider in conceptualising and conducting policy research.

This sequel to Literacy Instruction in Multicultural Settings extends the coverage to include issues of power, attitudes, and systemic change through the application of discourse theory and critical theory. The author has tried to maintain the brevity, stylistic clarity, and classroom focus of the earlier volume.

Describes dialect differences in American English and their impact on education and everyday life. This book explores some of the major issues that confront educational practitioners and suggests what practitioners can do to recognize students' language abilities, support their language development, and expand their knowledge about dialects.

Presents a tutorial introduction to behavioral applications of control theory. This book features varieties of control theory, such as classical, optimal, fuzzy, adaptive, and learning control, as well as perception and decision making in dynamic contexts.

Teaches you how to locate Web sites recommended to you, how to evaluate the information you find there, how to research a particular diet or health concern, and how to choose and use the right search engine. This work examines topics that include: general diet and nutrition Web sites; Web calculators; the nutrient content of foods; and more.

Helps readers find online resources for the information you need about herbs used to treat a variety of medical conditions, including cancer, heart disease, depression and AIDS. This book guides readers through Web sites, mailing lists and newsgroups to uncover safe health information that is aimed at specific conditions and specific populations.

A comprehensive look at present and future concerns in the allied health care field. Leading experts in allied health practice care field address practice and policy issues that have developed as technology and a changing health care environment have created new and expanded roles for allied health professionals.

Clarifies foundational marketing concepts and terms as they relate to church and religious organizations. From social cause marketing to measuring attitudes of respondents and constituent analysis, this book details the tools needed to measure and increase positive response to allow your organization compete effectively.

A survival guide for people involved in family businesses, where personal issues can mix with financial interdependencies and work grievances to cause professional failures that are independent of bad management, market conditions, or financial constraints.

This text shows senior managers how to create and make use of an effective customer advisory board (CAB). Carter (sales and marketing, Columbia U.) explains how to use different types of customer bases to form advisory boards to help plan future investments, create new products, and improve existing

How do we take the strengths women have - always had - and use them to build a world that is validating, liberating, and inclusive? Focusing on this question, this book explores the ways, a woman-centered worldview can transform social policy, social services, and direct practice.

Patient Compliance with Medications

The connections between communities and forests are complex and evolving, presenting challenges to forest managers, researchers, and communities themselves. This book explores the responses of forest communities to a changing economy, changing federal policy, and concerns about forest health from both within and outside forest communities.

Deals with the softwood lumber dispute between the US and Canada for nearly 20 years. This book evaluates how the conflict began and how it was sustained for such a long period of time. It considers the implications that follow from the 2006 agreement between the nations, and the lessons that might be learned about international trade conflicts.

Demonstrates how cities can create mixed-use districts dense enough to support a variety of locally owned businesses, lively street life, and cultural institutions, while also outlining design guidelines that allow for architectural creativity and regulations that promote housing development for various income and age levels.

An investigation into water management in a fast-growing region of the arid American West. It presents three states that have adopted the conjunctive management of groundwater and surface water to make resources go further in serving people and the environment. It makes several important contributions to policy literature and policymaking.