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Utilizing case studies from public relations, advertising and marketing campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice.

This volume is the final product of the "excellence project" - a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. It contains many new statistical analyses of the survey data and more details from the case studies.

This text is concerned with the concept that our mathematical knowledge is inexhaustible. Basic material in predicate logic, set theory and recursion theory is presented, leading to a proof of incompleteness theorems.

An anthology, translated from original languages and annotated, which documents the rediscovery of history and aims to establish foundations for current political action and cultural revival in the Turkic regions of the former Soviet Union.

This text covers a topic of increasing importance for schooling in North America and elsewehere, and introduced a methodological approach for investigating issues related to the experience of language loss. It should be popular in the areas of ESL, bilingual education, and multicultural education.

This work aims to share an understanding of how it feels and what it means to do qualitative research, as well as to provide support for doctoral students who chose this form of inquiry for their dissertation research.

This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.

Intended for technicians working with non-human primates in biomedical research, this book includes management practices and technical procedures on a variety of topics including restraint, intubation, tuberculin skin testing, blood, urine, and bone marrow collection, and canine disarming.

This volume analyses French and German diplomacy during the Intergovernmental conferences (IGCs) on economic and monetary union (EMU) and political union and the subsequent national treaty ratification process in each country.

There have been thousands of studies into children and the media. Yet, much academic research is still in its infancy when it comes to our knowledge about the uses, preferences and effects of different media. This volume moves the field forward in this regard, with its insights into the latest theories and research on children and the media.

This work covers topics such as: writing in the late age of print; writing as technology; hypertext and the remediation of print; the breakout of the visual; the electronic book; and interactive fiction.

In this book, the authors present research and theory to argue that metalinguistic awareness of one's native language is altered by either the acquisition or the learning of a second language.

Provides an account of the principles of protein structure, with examples of key proteins in their biological context. This book introduces the general principles of protein structure both for novices and for non-specialists needing a primer. It includes chapters on the experimental approach to determining and predicting protein structure.

Edited by pioneers of the family health approach, this volume introduces the theoretical model and skills of the practice, including a framework for developing a family health intervention plan.

This volume of papers brings together Fred Korthagen's research on integrating theory and practice in teacher education. It focuses on the concept of "realistic teacher education": how a teacher can use reflection to link theory and practice.

The author of this book examines the thesis that social facts are as objective as physical facts, the so-called Thomas theorem that refutes the behaviorist thesis that social agents react to social stimuli, and Merton's thesis on the ethos of basic science that science and morality are intertwined.