Bøker utgitt av Taylor & Francis Inc

Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes beyond the demographic and/or geographic categories to get at the whys of customer behaviour, carefully reviewing every facet, from theory to the exploration of applications.

The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.

Provides examples of how to apply emotionally focused couple therapy to help them work through issues including disclosure, the fear of HIV transmission, shifts in emotional intimacy, family planning, betrayal, mistrust, and uncertainty.

Showing how to choose, develop, and administer effective staffing procedures, including conducting job analyses, measuring job performance, identifying predictors of performance that are valid and legally defensible, and using this information to make sound hiring decisions, this book explains how organizations can gain a competitive advantage.

Using conversation analysis to explore the nature of argument, asymmetry, and power, this book focuses on the interplay between the structures of participation on talk radio. It demonstrates how conversation analysis may be used to account for power as a feature of institutional discourse.

Connects the head, heart and soul issues of everyday life, presenting a pastoral care approach to preaching and teaching practical Christianity. This book aims to give hope to anyone struggling to survive and thrive as a spiritual person in difficult times.

Actors memorize hours' worth of verbal material in a very short time, and they retrieve it verbatim along with the accompanying gestures, movements, thoughts and emotions of the characters. This book studies and details the mental processes involved in this task.

Traces the development from infancy through adulthood in the capacity to form, retain, and retrieve autobiographical or personal memories. This book is intended for scholars and researchers in the fields of cognitive psychology, memory, infancy, and human development.

This volume presents an analysis of psychopathic and sociopathic personalities and the conditions that give rise to them. It offers an analysis of socialization and the role played by the crime-relevent genetic traits of the child and the skills and limitations of the parents.

This work provides an in-depth look at the technology that art librarians must understand in order to work effectively. It covers a wide range of subjects, including digital access preservation, personal accounts of digitalisation ventures, the effects of web censorship and the changing nature of art librarianship.

Drawing upon contemporary research in political, feminist, theological, literary and racial theory, this text reformulates the research methodologies of the discipline and creates a new paradigm for the study of the curriculum.