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"Using Technology to Sell is filled with practical, effective techniques to sell more by leveraging the plethora of tools and information in today’s world. By applying these principles, you''ll open more doors, increase your productivity, speed up decisions, and close more deals." --Jill Konrath, author of SNAP Selling and Selling to Big Companies   Using Technology to Sell: Tactics to Ratchet Up Results shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting on three continents simultaneously through advanced video conferencing, using advanced techniques to gain an information edge over competitors, and much more. As this book shows, while the sales process will remain pretty much the same from now until the end of time, technology used properly can increase sales power at every step of the cycle. Technology, in the right hands, is a strategic weapon and a competitive differentiation tool that can dramatically improve close rates, deal size, efficiency, total sales, and much more. Using Technology to Sell will show you how to: Expand your market through the use of technology. Employ software-as-a-service (SaaS) applications to keep track of customers, stay organized, present, and sell more systematically. Use social media to increase sales. Maintain the personal element in a world wired with technology. Use the best sales methodology and integrate each step with technology. Overcome any aversion to using technology to sell. Avoid the trap of overuse or dependency on technology.

Corporate tax reform is in the air. Competitive pressures from globalization, as well as skyrocketing budget deficits, are forcing lawmakers to rethink how America’s largest businesses are taxed. Some want to close “loopholes.” Others want to end all U.S. tax on foreign profits. Some want to lower rates, while still others want to abolish the corporate tax altogether and replace it with an entirely new system. Unlike many other books on tax policy, Corporate Tax Reform: Taxing Profits in the 21st Century is not selling an idea or approaching the issue from a particular political slant. It boils down the complexity of corporate taxation into simple language so readers can make up their own minds about the future of this controversial tax. For too long, the issue of corporate tax reform has been the exclusive domain of lawyers and economists who devote their entire adult lives to studying the tax. Corporate Tax Reform: Taxing Profits in the 21st Century opens the door on these issues to all concerned citizens by providing a compact guide to the economics and politics of the current debate on corporate tax reform.   Provides an overview of the corporate tax and the possibilities for reform Discusses the impact on businesspeople and individual taxpayers Boils down complex tax concepts boiled into simple language Spurs lively discussion of the political issues without political bias Includes a discussion of ideas for revamping taxes for individuals, since the corporate and individual tax codes are interrelated

Augmented reality takes the real world and through the use of graphics, sound and other effects allows you to enhance the environment. After reading Pro iOS 5 Augmented Reality, you'll be able to build augmented reality rich media apps or integrate all the best augmented reality techniques and tools into your existing apps.

Meet the Kinect introduces the exciting world of volumetric computing using the Microsoft Kinect.

iOS Wow Factor explains what makes a successful mobile app design, and how to apply those principles of success to your own apps.

If you want to get into developing web sites, the most important thing you''ll need is a solid understanding of Hypertext Markup Language, or HTML—the most common language used to write web site content. The most recent version of the language is HTML5, and it contains a whole host of new features to give you more power when creating websites. Foundation HTML5 with CSS3: A Modern Guide and Reference incorporates practical examples to show how to structure data correctly using HTML5, along with styling and layout basics using the latest release of Cascading Style Sheets, CSS3.  This book is forward-thinking because all the featured code and techniques are standards-compliant, and it demonstrate best practices—you won''t waste your time on outdated, bad techniques. Your web pages will work properly in most web browsers and be accessible to web users with disabilities, easily located using popular search engines, and compact in file size. Even if you already know HTML5 and CSS3 basics, this book will still be useful to you. It features comprehensive reference tables, so you can look up troublesome attributes, codes, and properties quickly and easily.

Hacking the Kinect is the technogeek’s guide to developing software and creating projects involving the groundbreaking volumetric sensor known as the Microsoft Kinect. Microsoft’s release of the Kinect in the fall of 2010 startled the technology world by providing a low-cost sensor that can detect and track body movement in three-dimensional space. The Kinect set new records for the fastest-selling gadget of all time. It has been adopted worldwide by hobbyists, robotics enthusiasts, artists, and even some entrepreneurs hoping to build business around the technology.Hacking the Kinect introduces you to programming for the Kinect. You’ll learn to set up a software environment, stream data from the Kinect, and write code to interpret that data. The progression of hands-on projects in the book leads you even deeper into an understanding of how the device functions and how you can apply it to create fun and educational projects. Who knows? You might even come up with a business idea.Provides an excellent source of fun and educational projects for a tech-savvy parent to pursue with a son or daughter Leads you progressively from making your very first connection to the Kinect through mastery of its full feature set Shows how to interpret the Kinect data stream in order to drive your own software and hardware applications, including robotics applications

This book offers everything you''ll need to upgrade your existing programming knowledge and begin to develop applications for the Windows Phone. It focuses on the 75 percent of the material that you will need 95 percent of the time. We''re not going to teach you object-oriented programming (OOP) all over again, but we are going to take the time to point out how .NET and C# differ in their execution of the standard OOP concepts from other languages'' implementations in order to make your migration as smooth and stress-free as possible.Migrating to Windows Phone will lead you through a tour of the key features of developing for Microsoft''s devices. We''ll consider everything from data handling to accelerometers, from mapping to WCF. We''ll also walk you through monetizing your application through Microsoft''s online Windows Phone store.

Create compelling 2D games with Learn cocos2d Game Development with iOS 5.

Taking a similar approach to best-selling LEGO author James Kelly's other books, this book presents a series of four challenges in the setting of mankind's first-ever manned base on the planet Mars.

Beginning Android Tablet Programming starts off by showing how to get your system ready for Android tablet programming. You won''t need any previous Android experience, because you''ll learn all about the basic structure of an Android program and how the Android operating system worksΓÇöand then you''ll learn how to write your first Android tablet application from scratch!Beginning Android Tablet Programming then equips you to build a set of interesting and fully-working Android tablet applications. These projects will give you the inspiration and insights to build your own Android programs in the future.You''ll be introduced to 2D programming, and you''ll see what you can do with a touch screen interface and the Honeycomb SDK. Of course, 3D programming is even more alluring for many programmers. If that includes you, you''ll learn about how Honeycomb has changed the game for Android graphics programming, and get your first taste of 3D programming on an Android tablet.Lights, camera, action! You''ll learn along the way how Android Honeycomb gives you access, through your programming, to all those interesting sensors that tablet computers are equipped with todayΓÇöbeyond the touch screen itself. You''ll learn, for example, how you to use a tablet GPS sensor to locate your car! You''ll also discover how you can access files on your tabletΓÇöor on the webΓÇöthrough programming, and then build on that insight to create your own file browser application. This Android project contains many useful coding techniques appropriate for many situations you might encounter in your future programming Android tablet applications; you''ll be glad to have them under your belt. So do you want to write programs that can receive and send reminder messages via SMS? Do you want to write your first 2D or 3D game on Android? Perhaps you''d like to write an application that sorts out all your contacts for you! Beginning Android Tablet Programming introduces you to Android tablet programming, and shows how you can program your Android tablet from scratch to do what you want!

Now what? OS X Lion Made Simple will guide you through all of the new features of Lion, as well as provide a thorough tour of the features and applications that are OS X standards.

This comprehensive guide to Apple's latest version of OS X, Lion, gives you everything you need to know to live a happy, productive Mac life. Learn OS X Lion will have you up and connected right away. If this isn't your first experience with OS X, skip right to the "What's New in Lion" sections.

Unleash your iPod touch and take it to the limit using secret tips and techniques. From e-mail and surfing the Web, to using iTunes, iBooks, games, photos, ripping DVDs and getting free VoIP with Skype or FaceTime-whether you have a new iPod touch, or an older iPod touch with iOS 5, you'll find it all in this book.

With the Mac App Store launch in early 2011, a new age in Mac development began. Look for many of the cool apps for iPhone and iPad coming to an iMac or MacBook Pro near you! Beginning OS X Lion Apps Development explains how to develop OS X Lion-based apps and publish them in the Mac App Store. It begins with the basics of Objective-C and Cocoa, and then moves through all the topics necessary to build and publish your first successful Mac apps!   Get started with Objective-C and Xcode Build your first complete apps that integrate well with Mac OS X Publish your apps on the Mac App Store If you''re new to Mac or new to iPhone or iPad apps development, and looking to develop apps for the Macbook Pro or Mac desktop, this book is for you!

Game apps on iPhone and now iPad remain one of the most popular type of apps in the Apple iTunes App Store.

Fully updated for Xcode 4.2, Pro Core Data for iOS explains how to use the Core Data framework for iOS SDK 5 using Xcode 4.2.

With Windows 7 Made Simple, you can unlock the potential and power of Microsoft's latest operating system. Get up and running quickly with the Quick Start Guide Find what you want to know quickly, and learn at your own pace Read AND see how to do it with handy step-by-step visual aids

Scott Donaldson, Stanley Siegel and Gary Donaldson interview many of the world''s most influential chief technology officers in CTOs at Work, offering a brand-new companion volume to the highly acclaimed elite At Work books including Coders at Work, CIOS at Work and Venture Capitalists at Work. As the words ΓÇ£at workΓÇ¥ suggest, the authors focus on how their interviewees tackle the day-to-day work of the CTO while revealing much more: how they got there, how they manage and allocate projects, and how they interact with business units and ensure that their companies take advantage of technologies, teamwork, and software development practices to respond to organizational needs and improve employee productivity. Surveying a variety of unique corporations, CTOs at Work offers insights into the present and future of CTOs in organizations around the world. Other books in the Apress At Work Series: Coders at Work, Seibel, 978-1-4302-1948-4 Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 CIOs at Work, Yourdon, 978-1-4302-3554-5 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 Gamers at Work, Ramsay. 978-1-4302-3351-0

The growing popularity of Web 2.0 applications is increasing user expectations for high-quality website design, presentation, and functionality. It is into this climate that Microsoft is releasing Silverlight 5, the latest iteration of its cross-browser web presentation technology. Beginning Silverlight 5 in C# brings you to the cutting edge of Web 2.0 application design and includes plenty of practical guidance to get you started straight away. Silverlight design tools have important differences compared with those used to create Ajax and JavaScript functionality. Robert Lair takes you on a tour of all the tools, including:Microsoft Expression Design, which plays an important role in creating Silverlight assets Microsoft Expression Blend, which is used to build user interaction for Silverlight elements Microsoft Visual Studio, which manages the interaction between designers and developers, providing the coding environment for "nuts and bolts" wiring Once you’ve mastered the basics, you''ll move on to gain a more in-depth knowledge of some of the features introduced with Silverlight 5, including H.264 protected content, right-click event handling, a new printing API, and support for the Managed Extensibility Framework.

With Pro iOS Web Design and Development, you’ll design websites and develop web applications for iPhone and iPad using web standards deployed with Apple''s Safari browser. Utilizing the very latest web and mobile technologies and releases, this book shows every web professional how to use HTML5 to do the heavy lifting, CSS3 to create the look and feel, and JavaScript to add program logic to their mobile sites and Web applications. In addition, you’ll learn how to address the specific features made available through Apple''s iOS, especially with regard to designing Web-based touch-screen interfaces. Pro iOS Web Design and Development will help you deliver rich mobile user experiences without compromise by optimizing your sites for WebKit and Safari, the de facto standard for the iPhone, iPad, and iPod touch.

Become a leading Windows 8 app developer by using Windows 8 App Projects - XAML and C# Edition to learn techniques, tools, and ideas to create successful, 5-star apps. Windows 8 App Projects - XAML and C# Edition shows you the nuts and bolts of the Windows 8 development ecosystem.

The Objective-C programming language continues to grow in popularity and usage because of the power and ease-of-use of the language itself, along with the numerous features that continue to be added to the platform.

Real World Windows 8 Development is a developer's handbook - an essential guide to building complete, end-user ready Windows 8 applications on the XAML and C# programming stack from start to finish. Give your Windows 8 application development efforts a kick-start with Real World Windows 8 Development.

This book introduces novice developers to a range of data access strategies for storing and retreiving data both locally and remotely.

Given the opportunity to describe Apple as a company in just a word or two, most would respond with adjectives like: Innovative. Design-conscious. Iconic. Some would probably even say: Secretive. But here's another: Soulful. Yes, Apple has a soul, and it is not alone in that respect. A select few organizations can similarly be said to exhibit similar qualities of soul that inspire passion in their employees and set them on the path to high levels of sustained organizational performance. But, given that most organizations are plagued by low levels of employee engagement and lackluster organizational performance, how do high-performing organizations do it? How do they ignite and sustain employee engagement and boost individual and overall organizational productivity? That is exactly the question that organizational expert David B. Zenoff sets out to answer in The Soul of the Organization.  Based on the author's extensive experience consulting to and observing some of the best-known organizations in the world, The Soul of the Organization (www.souloftheorganization.com) journeys into eleven high-performing organizations operating in both the for-profit and not-for-profit worlds to determine the underlying elements of soul that foster strong employee engagement at all levels. What Zenoff finds in his inquiry is that organizations as different as home goods retailer Williams-Sonoma and not-for-profit group Larkin Street Youth Services all share in common five key elements of soul that, taken together, are powerful forces for fostering employee engagement, satisfaction, and meaning. And he doesn't stop once he has identified the five core elements of an organization's soul. Instead, he goes on to offer both a conceptual framework and a practical primer on how to leverage these key ingredients to create, sustain, and nourish a soul in your organization. Organizations of all stripes and in all industries and domains have great difficulty motivating their workforces to demonstrate a strong commitment to giving their all in the workplace. As a result, these organizations' overall productivity and growth are compromised, and their employees cannot find meaning or satisfaction in their work. If your organization struggles with sub-par employee loyalty, commitment, and drive, you will find the guidance you need in The Soul of the Organization, a guide to infusing into your workplace that "special something" that engages employees, drives their productivity, and taps into their collective well of potential so that your organization can make its mark on the world.