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Dieses Lehrbuch zeigt die Notwendigkeit und liefert die Grundlagen für ein professionelles Management des regionalen Marketings. Der Autor verdeutlicht, dass sich diese freiwillige kommunalpolitische Aufgabe an Sachfragen und weniger an politischen Faktoren orientieren sollte. Folgende Fragestellungen werden untersucht: Wie definiert man eine Region? Orientiert man sich besser an administrativen Vorgaben oder an funktionalen Aspekten? Wann sind realistische Erfolge zu erwarten? Wie kann man diese messen? Welche Investitionen benötigt man für eine nachhaltig erfolgreiche Markenstrategie? Aus der Vielzahl empirischer Erfahrungen werden Erfolgsfaktoren abgeleitet und generalisiert. Da Regionalmarketing im ländlichen Raum zu einer Überlebensfrage geworden ist, richtet sich das Buch sowohl an Dozierende und Studierende der Wirtschaftsgeografie, des Public Managements und der Betriebswirtschaftslehre mit Schwerpunkt Marketing als auch an Wirtschaftsförderer und Kommunalpolitiker.

I.M. Gelfand (1913 - 2009), one of the world''s leading contemporary mathematicians, largely determined the modern view of functional analysis with its numerous relations to other branches of mathematics, including mathematical physics, algebra, topology, differential geometry and analysis. In this three-volume Collected Papers Gelfand presents a representative sample of his work. Gelfand''s research led to the development of remarkable mathematical theories - most of which are now classics - in the field of Banach algebras, infinite-dimensional representations of Lie groups, the inverse Sturm-Liouville problem, cohomology of infinite-dimensional Lie algebras, integral geometry, generalized functions and general hypergeometric functions. The corresponding papers form the major part of the collection. Some articles on numerical methods and cybernetics as well as a few on biology are also included. A substantial number of the papers have been translated into English especially for this edition. The collection is rounded off by an extensive bibliography with almost 500 references. Gelfand''s Collected Papers will be a great stimulus, especially for the younger generation, and will provide a strong incentive to researchers.

Create HTML5, JQuery, and CSS3-based hybrid applications and deploy them on multiple mobile devices, including on Android, iOS and Windows Phone. This kind of application development has the edge over native application development. Beginning Hybrid Mobile Application Development shows you how you can convert existing web application into mobile applications with minimal effort. You'll see how hybrid applications can give many web applications a larger audience by making them available as mobile applications.What You Will LearnUnderstand the basics of hybrid application developmentDiscover the platforms and frameworks used for hybrid application developmentMaster hybrid application development using the available APIsAccess data in hybrid applicationSee the role of JSON versus XML in hybrid applicationsSecure your codeWho This Books Is ForMobile and web application developers.

This book provides practical guidance for adopting a high velocity, continuous delivery process to create reliable, scalable, Software-as-a-Service (SaaS) solutions that are designed and built using a microservice architecture, deployed to the Azure cloud, and managed through automation. Microservices, IoT, and Azure offers software developers, architects, and operations engineers' step-by-step directions for building SaaS applications-applications that are available 24x7, work on any device, scale elastically, and are resilient to change--through code, script, exercises, and a working reference implementation.The book provides a working definition of microservices and contrasts this approach with traditional monolithic Layered Architecture. A fictitious, homebiomedical startup is used to demonstrate microservice architecture and automation capabilities for cross-cutting and business services as well as connected device scenarios for Internet of Things (IoT). Several Azure PaaS services are detailed including Storage, SQL Database, DocumentDb, Redis Cache, Cloud Services, Web API's, API Management, IoT Hub, IoT Suite, Event Hub, and Stream Analytics. Finally the book looks to the future and examines Service Fabric to see how microservices are becoming the de facto approach to building reliable software in the cloud.In this book, you'll learn:What microservices are and why are they're a compelling architecture pattern for SaaS applications How to design, develop, and deploy microservices using Visual Studio, PowerShell, and Azure Microservice patterns for cross-cutting concerns and business capabilitiesMicroservice patterns for Internet of Things and big data analytics solutions using IoT Hub, Event Hub, and Stream AnalyticsTechniques for automating microservice provisioning, building, and deployment What Service Fabric is and how it's the future direction for microservices on Microsoft Azure

This concise book is a quick start-up primer on the Gradle build and release tool. You'll learn about Gradle and how to set it up to use. You'll learn about the Gradle life cycle and how to effectively leverage and use it. Also, you'll learn the basics of using site plugins and generating Javadocs, test coverage/FindBugs reports, version/release notes and more. Furthermore, you'll take advantage of Gradle's archetypes to bootstrap new projects easily.After reading and using Introducing Gradle, you'll have an understanding of Gradle's dependency management and how to organize basic and multi-module Gradle projects. It includes the new features and enhancements found in the latest version of Gradle, an open source enhanced Java build and release tool for Java that is especially popular among Spring application developers.

Learn from F#'s inventor to become an expert in the latest version of this powerful programming language so you can seamlessly integrate functional, imperative, object-oriented, and query programming style flexibly and elegantly to solve any programming problem. Expert F# 4.0 will help you achieve unrivaled levels of programmer productivity and program clarity across multiple platforms including Windows, Linux, Android, OSX, and iOS as well as HTML5 and GPUs. F# 4.0 is a mature, open source, cross-platform, functional-first programming language which empowers users and organizations to tackle complex computing problems with simple, maintainable, and robust code.Expert F# 4.0 is:A comprehensive guide to the latest version of F# by the inventor of the languageA treasury of F# techniques for practical problem-solvingAn in-depth case book of F# applications and F# 4.0 concepts, syntax, and featuresWritten by F#'s inventor and two major F# community members, Expert F# 4.0 is a comprehensive and in-depth guide to the language and its use. Designed to help others become experts, the book quickly yet carefully describes the paradigms supported by F# language, and then shows how to use F# elegantly for a practical web, data, parallel and analytical programming tasks.The world's experts in F# show you how to program in F# the way they do!

In Beginning Big Data with Power BI and Excel 2013, you will learn to solve business problems by tapping the power of Microsoft's Excel and Power BI to import data from NoSQL and SQL databases and other sources, create relational data models, and analyze business problems through sophisticated dashboards and data-driven maps.While Beginning Big Data with Power BI and Excel 2013 covers prominent tools such as Hadoop and the NoSQL databases, it recognizes that most small and medium-sized businesses don't have the Big Data processing needs of a Netflix, Target, or Facebook. Instead, it shows how to import data and use the self-service analytics available in Excel with Power BI. As you'll see through the book's numerous case examples, these tools-which you already know how to use-can perform many of the same functions as the higher-end Apache tools many people believe are required to carry out in Big Data projects.Through instruction, insight, advice, and case studies, Beginning Big Data with Power BI and Excel 2013 will show you how to:Import and mash up data from web pages, SQL and NoSQL databases, the Azure Marketplace and other sources.Tap into the analytical power of PivotTables and PivotCharts and develop relational data models to track trends and make predictions based on a wide range of data.Understand basic statistics and use Excel with PowerBI to do sophisticated statistical analysis-including identifying trends and correlations.Use SQL within Excel to do sophisticated queries across multiple tables, including NoSQL databases.Create complex formulas to solve real-world business problems using Data Analysis Expressions (DAX).

Whether you're new to Oracle or an old hand who has yet to test the waters of APEX, Beginning Oracle Application Express 5 introduces the processes and best practices you'll need to become proficient with APEX. The book shows off the programming environment, the utilities and tools available, and then continues by walking through the process of building a working system from the ground up. All code is documented and explained so that those new to the languages will not be lost. After reading this book, power users and programmers alike can quickly put together robust and scalable applications for use by one person, by a department, by an entire company.Beginning Oracle Application Express 5 introduces version 5 of the popular and productive Oracle Application Express development platform. Called APEX for short, the platform enables rapid and easy development of web-based applications that make full use of Oracle Database. The release of APEX 5 brings major new changes to the page builder, an enhanced universal theme, better RESTful web services support, enhanced application packaging, and the many redesigned wizards give a new and fresh feel to the user interface.Covers brand-new functionality in APEX 5Provides fully documented and explained example codeGuides you through creating a working and fully deployable application

This book constitutes the refereed proceedings of the 8th International Symposium on Algorithmic Game Theory, SAGT 2015, held in Saarbrucken, Germany, in September 2015. The 22 full papers presented together with one extended abstract and 6 brief announcements were carefully reviewed and selected from 63 submissions.

The two-volume proceedings LNCS 9665 + 9666constitutes the thoroughly refereed proceedings of the 35th AnnualInternational Conference on the Theory and Applications of CryptographicTechniques, EUROCRYPT 2016, held in Vienna, Austria, in May 2016.

The two-volume proceedings LNCS 9665 + LNCS 9666 constitutes the thoroughly refereed proceedings of the 35th Annual International Conference on the Theory and Applications of Cryptographic Techniques, EUROCRYPT 2016, held in Vienna, Austria, in May 2016.

The LNCS journal Transactions on Large-Scale Data- and Knowledge-Centered Systems focuses on data management, knowledge discovery, and knowledge processing, which are core and hot topics in computer science.

FoLLI-LNCS is the publication platform for the Association of Logic, Language and Information (FoLLI, www.folli.org).

A number of experts have combined forces in order to create a comparative view of the different frameworks for strategic reasoning in social interactions that have been developed in game theory, computer science, logic, linguistics, philosophy, and cognitive and social sciences.

It begins with contributions on the tomato and melon genome sequence, databases for Solanaceae and Cucurbitaceae research, DNA markers in the breeding of the two families, and mutant resources and TILLING platforms in tomato research.