Bøker utgitt av Springer Nature Switzerland AG

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations ofphenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy¿s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This book is the first to explore the big question of how assessment can be refreshed and redesigned in an evolving digital landscape. There are many exciting possibilities for assessments that contribute dynamically to learning. However, the interface between assessment and technology is limited. Often, assessment designers do not take advantage of digital opportunities. Equally, digital innovators sometimes draw from models of higher education assessment that are no longer best practice. This gap in thinking presents an opportunity to consider how technology might best contribute to mainstream assessment practice.Internationally recognised experts provide a deep and unique consideration of assessment¿s contribution to the technology-mediated higher education sector. The treatment of assessment is contemporary and spans notions of ¿assessment for learning¿, measurement and the roles of peer and self within assessment. Likewise the view of educational technology is broad andincludes gaming, learning analytics and new media. The intersection of these two worlds provides opportunities, dilemmas and exemplars. This book serves as a reference for best practice and also guides future thinking about new ways of conceptualising, designing and implementing assessment.

This book gathers contributions discussing climate change in Egypt from an agricultural perspective. Written by leading experts, it presents state-of-the-art insights and the latest research developments in light of the most recent IPCC report. Focusing on identifying the specific phenomena that affect climate change in Egypt, the book also addresses the effects of climate change in Egypt, particularly examining the quality and quantity of water resources as well as the socio-economic impacts of climate change on agricultural activities. Furthermore, it explores alternative solutions to support agriculture and food security and raises awareness of adaptation and protection as the key to adapting to the risks posed by climate change. Covering the four fundamental pillars of climate change: food security, availability, access and stability, this book is a valuable resource for stakeholders involved in achieving the 2030 sustainable development goals inEgypt and all countries with similar climatic conditions. It is also a unique source of information and updates on climate change impacts for graduates, researchers, policy planners, and decision-makers.

This book addresses how forward-thinking local communities are integrating pre-college STEM education, STEM pedagogy, industry clusters, college programs, and local, state and national policies to improve educational experiences, drive local development, gain competitive advantage for the communities, and lead students to rewarding careers. This book consists of three sections: foundational principles, city/regional case studies from across the globe, and state and national context. The authors explore the hypothesis that when pre-college STEM education is integrated with city and regional development, regions can drive a virtuous cycle of education, economic development, and quality of life.Why should pre-college STEM education be included in regional technology policy? When local leaders talk about regional policy, they usually talk about how government, universities and industry should work together. This relationship is important, but what about the hundreds of millions of pre-college students, taught by tens of millions of teachers, supported by hundreds of thousands of volunteers, who deliver STEM education around the world? Leaders in the communities featured in STEM in the Technopolis have recognized the need to prepare students at an early age, and the power of real-world connections in the process. The authors advocate for this approach to be expanded. They describe how STEM pedagogy, priority industry clusters, cross-sector collaboration, and the local incarnations of global development challenges can be made to work together for the good of all citizens in local communities. This book will be of interest to government policymakers, school administrators, industry executives, and non-profit executives. The book will be useful as a reference to teachers, professors, industry professional volunteers, non-profit staff, and program leaders who are developing, running, or teaching in STEM programs or working to improve quality of lifein their communities.

Seaweeds (macroalgae) represent the most striking living components in the Antarctic¿s near-shore ecosystems, especially across the West Antarctic Peninsula and adjacent islands. Due to their abundance, their central roles as primary producers and foundation organisms, and as sources of diverse metabolically active products, seaweed assemblages are fundamental to biogeochemical cycles in Antarctic coastal systems. In recent years, the imminence of climate change and the direct impacts of human beings, which are affecting vast regions of the Antarctic, have highlighted the importance of seaweed processes in connection with biodiversity, adaptation and interactions in the benthic network. Various research groups have been actively involved in the investigation of these topics. Many of these research efforts have a long tradition, while some ¿newcomers¿ have also recently contributed important new approaches to the study of these organisms, benefiting polar science asa whole. This book provides an overview of recent advances and insights gleaned over the past several years. Focusing on a timely topic and extremely valuable resource, it assesses the challenges and outlines future directions in the study of Antarctic seaweeds.

The agricultural sector of medicinal (including plant stimulants) and aromatic plants is characterized by an enormous number and diversity of species. Only a few of them can be considered cultivated crops in which significant breeding efforts are made. For most species, however, breeding is performed in short-term projects only. Therefore, basic knowledge about these species is still fragmentary. Our intention is to compile and organize the available information on the most commonly utilized plant species into one publication, thereby providing a standardized resource for the researchers and the grower community. This book therefore provides reference source materials for a wide variety of plant species used for human consumption due to their flavor, medicinal or recreational properties. It is divided into a section of general topics on genetic resources, breeding adaptation of analytic methods and a compilation of basic data for DNA content, chromosome number and mating systemfollowed by a section of 20 monographs on a species or species groups.

The agricultural sector of medicinal (including plant stimulants) and aromatic plants is characterized by an enormous number and diversity of species. Only a few of them can be considered cultivated crops in which significant breeding efforts are made. For most species, however, breeding is performed in short-term projects only. Therefore, basic knowledge about these species is still fragmentary. Our intention is to compile and organize the available information on the most commonly utilized plant species into one publication, thereby providing a standardized resource for the researchers and the grower community. This book therefore provides reference source materials for a wide variety of plant species used for human consumption due to their flavor, medicinal or recreational properties. It is divided into a section of general topics on genetic resources, breeding adaptation of analytic methods and a compilation of basic data for DNA content, chromosome number and mating system followed by a section of 20 monographs on a species or species groups.