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Hundreds of novels, films, and TV shows have speculated about what it would be like for us Earthlings to build cities on Mars. To make it a reality, however, these dreamers are in sore need of additional conceptual tools in their belt¿particularly, a rich knowledge of city planning and design.Enter award-winning author and Tufts University professor, Justin Hollander. In this book, he draws on his experience as an urban planner and researcher of human settlements to provide a thoughtful exploration of what a city on Mars might actually look like. Exploring the residential, commercial, industrial, and infrastructure elements of such an outpost, the book is able to paint a vivid picture of how a Martian community would function ¿ the layout of its public spaces, the arrangement of its buildings, its transportation network, and many more crucial aspects of daily life on another planet. Dr. Hollander then brings all these lessons to life through his own rendered plan for ¿Aleph,¿ one of many possible designs for the first city on Mars.Featuring a plethora of detailed, cutting-edge illustrations and blueprints for Martian settlements, this book at once inspires and grounds the adventurous spirit. It is a novel addition to the current planning underway to colonize the Red Planet, providing a rich review of how we have historically overcome challenging environments and what the broader lessons of urban planning can offer to the extraordinary challenge of building a permanent settlement on Mars.
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women¿s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets.In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chaptersprovide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others.This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.
This book considers the theme of capital markets prowess and its link with surrounding economic dexterity. It presents the story on the back of dual intertwined cornerstone pillars: The initial agenda sets the global macroeconomic context and its interplay with financial markets and sub-segment capital markets. Then the book moves to the evolvement of the inherent capital markets, from nascence to present day, and through profiling of the current operating surroundings. The latter pillar performs empirical research built upon Eugene Famäs weak form efficiency theorem with statistical testing results further framing the comprehensive findings on five selected southeast European developing capital markets. Jointly the two parts present the first such well-documented capital markets set up complemented by wide-ranging empirical findings of inefficiency. The book introduces at first the global perspective, in which the growing globalization in the past decades has led toimproved efficiencies, to faster innovation, and to greater systemic connectedness and meaningfully so by an increasing contribution from transitioning economies. Nevertheless, in higher systemic concentration there is an implied higher volatility risk and evidence has revealed dichotomous reaction through divergence in impact between the developed and the developing economies. The capital markets industry is at the forefront of financial innovation and many aspects in its function and power are a determining factor in wider socio-economic progress. The findings uncover details of market structure and role and with that this work creates significant new knowledge on the industry, and will be of particular interest to investors, taxpayers, academics, researchers, and policy makers of capital markets.
Inspired by witnessing and experiencing the changes in healthcare and its delivery over the past 50 years, Dr. Henry Buchwald observes and comments on the current state of healthcare in the United States. His narrative includes the history, the historical data, and personal experiences of a healthcare system that has moved away from caring, first and foremost, for patients. This expensive, impersonal system, he believes may not be in the best interest either of the nation or of the people it purports to heal.As the title suggests, it appears that healthcare has been turned upside down to serve the administrators of the system and away from its basic function of offering the best care for patients. With this basic principle in mind, the topics presented in this book provide and discuss healthcare statistics and alterations to the language of medicine. The chapters themselves examine the transformations to the medical school, the clinic and the office, thehospital, and the practice. Additional chapters discuss the role of the payers, public health research, as well as pandemics, including COVID-19, the advantages and disadvantages of socialized medicine, as well as the broken doctor/patient relationship. Finally, Dr. Buchwald offers thoughts on the areas in which future healthcare efforts can most fruitfully be expended.Analysing today¿s pervading administrative domination of essentially every facet of healthcare, Healthcare Upside Down thoughtfully considers the variety of ways in which we can turn the current healthcare system right-side up to serve those who should be the ultimate beneficiaries ¿ all of us as patients, now and in the future.
This book identifies and examines new forms and paths of Eastern European migration to Australia since the 2000s, and provides updated trends of contemporary migration movements of Ukrainians, Hungarians and Czechs to Australia. With chapters highlighting the diversities and complexities of these new accelerated waves of Eastern European migration to Asia-Pacific, this book offers novel insights to enrich our understanding of East European mobility in the 21st century. The book will appeal to students, scholars and policymakers in the fields of migration, sociology, political science and international relations.
This book locates #MeToös traction among elites with ¿womenomics¿ theories that attribute feminized poverty, welfare dependency, and sexual violence to traditional femininity and toxic masculinity. Such neoliberal anti-sexual violence policies seek to empower women through paid work and reform men through fatherhood. This volume shows that men¿s movements and conservative concerns about ¿fatherless families¿ developed toxic masculinity discourse before popular feminism incorporated it. It analyses how discourse on #MeToo issues in the workplace reveals a shift away from representations of women as traumatized victims in need of empowerment toward a focus on men as both problem and solution, setting new standards for masculine workplace conduct. However, this discourse reproduces a toxic/good men binary that serves to consolidate a new form of hegemonic masculinity. The book concludes that neoliberal sexual violence politics obscures how globalization fosters inequalities and sexualviolence by blaming these and other social ills on toxically masculine men.This book will be of interest to scholars whose research focuses on sexual violence, feminist studies, masculinity studies, and neoliberalism.
This book offers an examination of Jeff Noon¿s iconoclastic debut novel, Vurt (1993). In this first book-length study of the novel, which includes an extended interview with Noon, Wenaus considers how Vurt complicates the process of literary canonization, its constructivist relationship to genre, its violent and oneiric setting of Manchester, its use of the Orphic myth as an archetype for the practice of literary collage and musical remix, and how the structural paradoxes of chaos and fractal geometry inform the novel¿s content, form, and theme. Finally, Wenaus makes the case for Vurt¿s ongoing relevance in the 21st century, an era increasingly characterized by neuro-totalitarianism, psychopolitics, and digital surveillance. With Vurt, Noon begins his project of rupturing feedback loops of control by breaking narrative habits and embracing the contingent and unpredictable. An inventive, energetic, and heartbreaking novel, Vurt is also anoptimistic and heartfelt call for artists to actively create open futures.
This book analyses the uses of Arnold Schwarzenegger as a foreign star in Hollywood through a film philosophical, de-westernizing and sonic critical framework. It offers very close readings of the film texts, of the roles Schwarzenegger performs, and the rhetorical strategies he adopts outside his film performances to show that in spite of attempts to occupy the position of an emblematic member of the U.S. national body Schwarzenegger remains irrevocably outside as an accented migrant body continuously accumulating markers of belonging that by their very necessity attest to their insufficiency. The book¿s central project is to trace back, from the uses to which a migrant star such as Schwarzenegger is put on the screen, the construction of a sense or idea of a U.S. national community through the cinema. Given that the appeal to the American myth of an immigrant nation that promises to erase difference is fundamental to the Schwarzenegger star persona, the central aim of this book isto explore the uses of his stardom as an embodiment of the promise of America and its contradictions and exclusions.
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