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The book is aimed at giving those that may be interested in entrepreneurship as a career (particularly UBSS local and international students) a feel of what it is "like to be in the driver's seat". This is whether it is in their own organisation or being entrepreneurially minded in someone else's organisation. The book will give readers a feel of everyday Australian business success and help them to earn directly from successful entrepreneurs.We asked the same 15 questions to 15 "everyday" successful Australian entrepreneurs and then we analysed their answers to see if there are any common themes, and to see if their advice can be of use to business students, or indeed anyone interested in business.We believe that this book would be particularly helpful for commerce / business students as it will assist them as to whether they wish to be entrepreneurs. Some of the 15 questions were designed to be of direct assistance to this audience.Naturally it would be good if you could test being an entrepreneur to see if it suits you, but realistically this would be difficult to do. However, with this book at least you can read about entrepreneurs and let all this research help you in deciding whether you want to give entrepreneurship a go.We seek to help the reader to spot the "potholes in the road" before they hit them and, if they do hit them, be able to mitigate and manage the consequences.

This book has been written for anyone who is relocating to Silicon Valley from mainland Europe, South Africa, Australia and New Zealand. It has been written based on our UK experience, but distance of these other countries from the West Coast makes the logistics challenges similar.You could be an employee being seconded to the US or an entrepreneur or executive looking to drive US growth. This is not aimed at refugees or asylum seekers!!This book is intended to be a catalyst for action aimed both at the person moving and their partner, who will probably pick up much of the logistics planning and execution.The person movingThis is both exciting and scary. A step into the unknown. So, you need to focus on the job at hand - your new assignment in the US.Therefore, this book aims to remove the stress of the move by giving you the lists of what you need to do.The spouse/partner of the person movingThrough the book we call this person the Supporter.The Supporter is probably going the bear the brunt of the moving logistics, which is not insignificant especially if you have children and pets to move as well. The move is likely to cause more stress across the family than anything so far in your relationship.This book will help you ask the Smart Questions, because if you don't it may put your relationship at risk.

The phrase "Salesforce@scale Dilemma" was coined by Forrester, the industry analysts.Internal success in an organization breeds demand for more and more. The complexity of scale then crushes Salesforce's responsiveness. As Salesforce use grows, innovation slows, and flexibility evaporates. Why? Every app change risks breaking one of hundreds of data and process customizations, integration links, and third-party add-ons. The Salesforce@scale dilemma is a challenge for customers to overcome, not an inevitable outcome of a Salesforce implementation.What Admins and Consultants have been searching for is a simple, easily implemented and repeatable approach for cleanup and documentation. It also needs to work for new builds, no matter the size or complexity of Org. And it must be sustainable as the Org evolves.Where do you start with an Org that has 20,000+ meta data items? Our HOW. WHAT. WHY. approach is simple, practical and achievable. It takes an operational perspective to help clean up and document an Org. But it is also the approach to keep an Org well documented, so the Salesforce@scale issues do not kick in.Whilst the approach can be delivered with spreadsheets, the field analysis is massively time consuming, and the config documentation proves almost impossible to maintain.This is why we've spent the last 3 years building Elements Catalyst. It is an app specifically designed to support Admins and Consultants to deliver Salesforce projects more effectively. It has enterprise scalability and security built in and it is architected to work with the most complex Orgs with multiple Production and Sandboxes. The powerful analysis helps accelerate clean-up efforts and it becomes the central source of all documentation and collaboration for the Org.A key driver for many organizations is migration to Lightning. This is a significant project which needs careful planning and analysis. The book looks at this specific use case and shows how the approach dovetails with the best practice advice from Salesforce and their experience of migrating their largest internal Org - Org62.The benefits of moving to Lightning are huge. Salesforce's own research of over 500 companies who had made the switch makes compelling reading; 31% less time managing pipe and 28% less time standardizing processes, with 21% uplift in win rates, 29% faster reporting, 40% improved collaboration, and 41% higher productivity.Therefore, anything that can accelerate migration must be seriously considered. The first phase of the Lightning Experience Rollout is "Discover" which requires an understanding of what has been configured, a reassessment of business processes to exploit the new Lightning functionality, and a clean-up of the Org.The approach can deliver tangible savings in this phase. But embedding the good habits means that new Lightning configurations that need to be built to support the migration are well documented. This builds a strong foundation for future enhancements.The final critical part in the migration is strong change management to drive up user adoption. The existing documentation can be reused as training material, embedded in the new Lightning pages. Any fine tuning to incorporate user feedback is easily implemented. The approach and Elements Catalyst app provide a very powerful combination to help mitigate the Salesforce@scale Dilemma, so that Salesforce potential is not limited by its own success.