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Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brand's identity makes an enterprise's strategy visible. Brand design is the ultimate factor that drives an enterprise towards recognition. Ken Cato in Recognise Me draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries and in almost every imaginable area of business. By focusing intently on many examples of brand design and use, Cato shows how great brands are made by those who know and respond to them. His insights are interspersed throughout with those of leading personalities in business, the arts and community, emphasising the exceptional significance today of effective brand identity.
Readers will get everything they need to plan a life they love with this highly innovative sticker journal from a beloved designer.
Kids of all ages will learn to letter in 18 different styles with this super-fun guide that breaks art instruction down into bite-sized lessons.
Only book in English on the famed 1950s-era French jet airliner
An unpublished firsthand account of life aboard a German airship during the First World War.
A hilarious collection of naval aviator call sign origin stories as told by USMC fighter pilot Ben "Lobo" Taggart.
An illustrated celebration of Pennsylvania's covered bridges, including a general overview of the history, craftsmanship, and enduring charm of covered bridges
Major Charles Carpenter made headlines during the Second World War when he affixed six bazookas to his tiny Piper L-4 observation plane and began attacking German tanks. "Bazooka Charlie" and his plane "Rosie the Rocketer" were profiled in a variety of military and civilian publications, including the iconic Stars & Stripes. The major was a high school educator in the civilian world, teaching history and coaching football. Carpenter was talented, highly intelligent, and athletically gifted, but the war truly tested him. In 1945, the dashing pilot was forced out of the cockpit and into a hospital bed by Hodgkin's lymphoma, which was discovered in his neck. In addition to the enemy and terminal cancer, Carpenter also battled cynicism and guilt, particularly in regard to the state of his marriage, which was on the brink of failure by the time he returned home from Europe. Charles Carpenter died in 1966, having resumed his career, salvaged his marriage, and long outlived the timeline afforded him by his doctors in the initial prognosis. This revealing biography of the famous pilot was made possible through the collaboration of noted aviation author and magazine editor Jim Busha, and Carpenter's daughter, Carol Apacki. Along with memories of her father in his postwar years, Carol provided a treasure trove of wartime correspondence between Charles and his wife, Elda Carpenter.
This intimate photo essay tracks Cape Cod's vibrant plant and animal ecosystems through a year of dormancy, rebirth, and migration!
Experience the natural beauty and luxury of "glamorous camping" featuring the best glamping locations throughout Europe.
A rare, intimate tour of Amish vegetable gardens and 32 family recipes celebrating their eclectic mix of the utilitarian and ornamental.
The classic book on New OrleansΓÇÖ creative scene is back in an updated 2nd edition for a new generation!
A keepsake collection of maps depicting legendary and real places for lovers of literature, history, and cartography!
Equal parts beer journalism, history book, and travelogue, this second edition provides an in-depth look at the legendary breweries of Trappist monks!
Take a walk through sixty of Italy's off-the-beaten-path towns and villages in this gorgeous travelogue!
A most unusual and fascinating atlas of extraterrestrial encounters--a map to the places where portals open up between our world and theirs!
The inspiring story of an extraordinary woman and her commitment to photography, philanthropy, and advocacy!
An art photographer's contemporary interpretation of coastal landscapes captured through the lens of a pinhole camera.
From the author of My Heart Rocks, comes a new exploration of beaches both at home and abroad! This "vacation in a book'' is for everyone with a favorite seashore or a bucket list of beaches to explore.
The fourth book in the Bitmax & Co series features Paolo the Sheepdog, his adjustment to his retirement, and another one of Evo's evil schemes!
A heartwarming memoir spanning three generations of the Carlino family, owners of the acclaimed CarlinoΓÇÖs Market!
This breathtaking picture book with a die-cut cover and lyrical rhymes captures how the opposites of the universe never remain pure or still but blend and diversify.
The third book in the Bitmax & Co series features Rufus, the great-grandson of the Golden Dragon, and how Bitmax and friends work together to keep him safe in the Blue Forest
The companion to Adventures in Community Science, this hands-on workbook serves as a how-to guide on participating in and/or starting community-based science initiatives.
Award-winning singer-songwriter Jesse Terry celebrates the magical enduring bond between caregiver and child!
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