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The Internet is a medium with great consequences for social and economic life. This book is written to help people discern in what ways it has commanded the public imagination, and the methodological issues that arise when one tries to study and understand the social processes occurring within it.

What are the most effective methods for doing life-course research? In this volume, the field's founders and leaders answer this question, giving readers tips on: the art and method of the appropriate research design; the collection of life-history data; and the search for meaningful patterns to be found in the results.

Moral Development and Reality: Beyond the Theories of Kohlberg and Hoffman explores the nature of moral development, social behavior, and human interconnectedness. By comparing, contrasting, and going beyond the works of pre-eminent theorists Lawrence Kohlberg and Martin Hoffman, author John C. Gibbs addresses fundamental questions: What is morality? Can we speak validly of moral development? Is the moral motivation of behavior primarily a matter of justice or of empathy? Does moral development, including moments of moral inspiration, reflect a deeper reality? Moral Development and Reality elucidates the full range of moral development from superficial perception to a deeper understanding and feeling through social perspective-taking. Providing case studies and chapter questions, Gibbs creates a unique framework for understanding Kohlberg's and Hoffman's influential contributions.

Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and`brand magic.' The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.

This book explores the debate on the ethics and effectiveness of marketing to children. The research tackles issues including smoking and alcohol consumption.

This book pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys.

This "how-to" guide provides you with the step-by-step secrets you need to make multimedia work for you, your students, and your curriculum.

Understanding Learning contains specially chosen material which brings together issues of theory and practice. It invites teachers to examine, review and research their own practice in their own personal context.The book's significant contribution is that it re-emphasizes the multifaceted nature of education and deliberately takes a multidisciplinary approach. It does this through a consideration of cultural, political and theoretical perspectives in Education.Section one shows something of the dilemmas, tension and duality of thinking which is inherent in a concept of education for democracy. Section two considers what it means to be a learner and how this knowledge forces us to re-examine and extend our conceptualizations of learning. Section three considers the importance of achievement, how this might be measured and the possible outcomes of assessment. Section four illustrates how children's self identity is affected by their experiences in school. It also draws attention to the powerful issues of race, social class and parental power in terms of 'cultural capital'.

This book encourages readers to explore significant aspects of current thinking in primary education (for ages three to 13 years) focusing on pedagogy: the study of processes of teaching. The authors consider contexts, knowledge, skills and curriculum within a framework of practice. A distinctive feature is the voices of teachers, children, parents, advisors and inspectors.The book covers: learning, knowledge and pedagogy; pedagogic issues, application of practice. The authors also present a discussion of national strategies and The National Curriculum update for 2000, discussions of a world-wide curriculum, and ICT and citizenship viewed as tools for developing aspects of pedagogy.

This selection of carefully chosen articles invites teachers to explore their own professional development and review their practice in schools. It draws together the multifaceted nature of primary teaching through a focus upon historical, cultural and political influences and considers the impact this has upon the way primary teachers develop professional knowledge.Issues explored in the book include: changing approaches to: curriculum selection; school organization and; curriculum planning.These are situated and considered in the personal contexts of primary teachers' continuing professional development. Themes explored include: analysis of critical incidents as a strategy for developingreflective practice; issues embedded in individual versus collaborative approaches tousing reflective practice in professional development; the teacher as researcher.This innovative book draws together issues concerning the way primary teachers develop professional knowledge and the influence this has upon their practice in schools. At the same time it encourages teachers to apply their reading to their own personal context and research an aspect of their own practice. It includes both some of the most recent research alongside classic articles, drawing on the work of some of the most renowned figures in primary education.

An up-to-date reference for practitioners dealing with financial and resource management in schools and colleges.

With a section on ethical issues, this book is suitable for social science researchers and their students.

Offers pluralistic perspectives on the patient experience and patient care.

This Second Edition addresses issues regarding women and men at work from a comparative, historical, global perspective.

Citizenship has become an increasingly important axis in the social sciences. This book constitutes the most authoritative and comprehensive guide to the terrain. Drawing on a wealth of interdisciplinary knowledge, and including some of the leading commentators of the day, it is an essential guide to understanding modern citizenship.

This text studies how far culture can be regulated through formal controls on the media and how such controls are shaped in an age of cultural diversity and global cultural industries. It deals with how the issues of sexuality, globalization and multiculturalism influence the process of regulation.

`It is not only about sport, but the contexts [and] cultures that encircle it. The authors[...] review every known theory, topic and problem relevant to the scholarly analysis of sport.... a champion without challengers' - Ellis Cashmore, Staffordshire University, and author of Making Sense of Sports

The Handbook of Science and Technology Studies is the most authoritative and extensive resource in the field. This volume represents the social constructivist turn of the field, which made a major impact during the 1970s and 1980s. The diverse papers included here highlight the role of ethnography in STS.

Int roduction

This study discusses Kelly's theory of "Personal Construct Psychology". His philosophy of constructive alternatism and his methods of measurement, and demonstrates their lasting influence on current theory and practice of psychotherapy and counselling. Examples of his work are also featured.

Managing Public Organizations presents the case for the development of public management and indicates the directions it should take. It reviews the progress of new management initiatives in the European public sphere; examines the role of the public manager and the organization of public bodies; and considers the potential for change.The contributors reject the notion that there are formulas for management innovation or that general rules from private sector management can be applied. They emphasize the need to develop a concept of management that is appropriate for public organizations.

This book offers both an extensive exploration of the theoretical background to co-operative inquiry and a detailed practical guide to the methods involved.

Cultural Methodologies illustrates the distinctiveness and coherence of cultural studies as a site of interaction between the humanities and the social sciences.

Designed to provide students with a nontechnical, user-friendly guide, Research Made Simple will help relieve the anxiety often associated with research methods courses. Unlike other books that prepare the reader to become producers of research, this handbook enables readers to be informed consumers of research carried out by others.

This volume encourages students to engage in critical thinking by exploring the main assumptions upon which behavioural science theories are based and offering some alternatives to these assumptions.

Patricia Benner's introduction to phenomenology develops the reader's understanding of the strategies and processes involved in this innovative approach to nursing.The author discusses the relationship between theory and practice, considers the possibility of a science of caring from a feminist perspective, introduces interpretive phenomenology to the study of natural groups such as families, and suggests a basis for developing nursing ethics that is true to the caring and healing practices of the nursing profession.

Givers information on computer-based storage and retrieval systems. This title features expanded coverage of computer-based information, including a chapter on CD-ROM products and updated coverage of on-line information search services.

Practitioners, critics and commentators from psychotherapy and counselling discuss classic controversies and contemporary debates, including: does the unconscious really exist; should one believe in "false memories"; and does therapy benefit individuals or amount to social control.