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Barth shares his often whimsical, but always thoughtful reflections on relationships at sea and in the workplace.
Provides readers with cases drawn from various disciplines that illustrate different case study techniques such as descriptive, explanatory, cross-case and methodological.
Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
Written at a very accessible and practical level, this book introduces strategic management and provides self-development activities to help educators develop a strategy within their own organizations.
Examines issues concerning national minorities and immigrant communities. This book outlines a view of multicultural Britain, and shows how education at various levels needs to change to embrace an intercultural position. It also deals with interculturalism in Europe and Asia and the need to foster 'communities of hope'.
Provides a critical perspective on the 'inclusion' model of special needs education, in terms of implementation in schools and effectiveness of pupil learning outcomes.
An introduction to the theory and practice of longitudinal research.
The book is a practical and up-to-date account of ways in which schools can use emotional literacy to realize their goals.
`This book reflects scholarly dedication to enlarging the discussion on the nature and role of the internet, and provides insight into how ethnographic methodologies can be adapted creatively to research into modern electronic forms of communication.' - International Journal of Market Research
Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.
`The book stresses the importance of early (and real) inter-agency co-operation, and of good initial and on-going teacher training' - Michael Duffy, The Times Educational Supplement
Critically evaluates implications of globalisation to both to social policy and social welfare provision.
Introduces students to the relationship between tourism, tourists, and the tourism spaces. The examination is at different levels - from local to global - and is informed by the discussion of three central processes: production, regulation, competition; consumption and commodification; and construction of tourist places and spaces.
` This book is not only an historical account of migration research, it also serves as a starting point for future research, providing good and new ideas for research on a very complex matter, i.e. the relationship between globalization, migration and racism' - The Ethnic Conflict Research Digest
This groundbreaking book explores the implications of postmodernist ideas within the research context. The text relates debates in postmodernism directly to current thinking and practice in both qualitative and quantitative research.
Offers a comprehensive review of cognitive science. This book addresses the question 'How can psychology become a science?' It provides a link between computational, philosophical and biological models in an accessible format for students. It presents a vision of psychology as a scientific discipline.
Qualitative Research in Sociology offers a hands-on guide to doing qualitative research in sociology. It provides an introductory survey of the methodological and theoretical dimensions of qualitative research as practised by those interested in the study of social life.
This is a highly practical resource that will be appreciated by classroom and specialist teachers alike. It will provide teachers new to the Mathematics Recovery Programme with practical help and support to diagnose errors and misconceptions in early numeracy.
The Deepening Divide: Inequality in the Information Society explains why the digital divide is still widening and, in advanced high-tech societies, deepening. Taken from an international perspective, the book offers full coverage of the literature and research and a theoretical framework from which to analyze and approach the issue.
Provides comprehensive coverage of the e-government issues faced by managers, consultants and other practitioners. This book focuses on the implementation of e-government systems. It explores activities such as: feasibility studies, system analysis, system design, construction and marketing.
Unlike most statistical texts, this book breathes real life into multivariate analysis. Starting with a range of actual research examples in the social sciences, it demonstrates how to make the most appropriate choice of technique.
Presenting students with a how-to guide to doing research in cultural studies, The Practice of Cultural Studies is an original introduction to the field.The book combines clear introductions to the core concepts of cultural studies with a very practical sense of how research in the field actually gets done.
This book challenges those contemporary sociologists who argue that the notion of 'society' is an outmoded basis for sociological analysis and instead revitalizes the idea that sociology is truly 'the study of society'. Mellor returns the human and religious aspects of social life to the centre of social theory.
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