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Running parallel to the country's early years after independence, was the story of young Sumitra Sinha, later Bhattacharya, who rose above personal trials and tribulations to overcome family setbacks and literally soar in the skies. "Reaching For The Skies" is her autobiography that traces the exciting graph of a teenager who dared to dream in the 1950s. Joining Indian Airlines in 1956 as an air hostess, she witnessed the country's early years of air travel when 21-seater Dakotas and 44-seater Viscounts ferried passengers across the country in challenging circumstances. Never one to be discouraged by obstacles, Sumitra rose to every occasion with grit and determination, balancing her career and family life with marvellous dexterity. Her story is inspirational even today, urging young girls to have ambitions and succeed in whatever field they choose to shine in.

Twelve year old budding author, Arnav Darshan Chitlange's bookThe Four realms portrays the journey of two boys, Greg and Gary through the four realms of the fantasy world. A mysterious and seemingly suspicious book which the boys found in Gary's attic is opened by them due to curiosity. Little do they know, they are going to have the adventure of their lives as they run over dunes, swim in water currents, cure a princess and fight a dragon in this fun filled fantasy book.The adventures are endless as the boys do all they can to find the eternal treasure. But there is someone trying to stop them and they do not know who it is. Is the eternal treasure all it is cut out to be? Is it even worth the risk? Read on to find out.

Commonsense Loyalty Marketing covers the principles and practices of Loyalty Marketing in a practical and easy-to-digest read. The book introduces the concept of Customer Loyalty and what it entails - and then goes on to delve deeper into Loyalty Marketing and what it takes to build lasting loyalty with the customer base. It covers the entire process of conceptualisation, design and implementation of Loyalty Programs with every principle and decision point detailed. It takes a look at upcoming developments to expect in the Loyalty field globally and in India. Filled with learning and examples from the author's decades of experience as a Loyalty practitioner and her role as a Loyalty Academy¿ (US) instructor, the book rests on the premise that when done with careful thinking and eye for detail, Loyalty Marketing is really commonsense - and not that hard! The book is a must-read and a handy reference guide for middle to senior level marketers across organisations, for practitioners of loyalty - loyalty managers in Organisations, loyalty service providers, and for students of marketing.

First published in 1897, 'Dracula' is a gothic horror novel by Bram Stoker, an Irish author. Penned as a wonderful series of letters, newspaper clippings, diary entries, and ships' records, the story initiates with lawyer Jonathan Harker journeying to meet Dracula at his remote castle to complete a real estate transaction. Harker soon discovers that he is being held prisoner and that Dracula has a rather disturbing nighttime life. Touching on themes such as Victorian culture, immigration, and colonialism, among others, this timeless classic is sure to keep readers on the edge of their seats.

Conquering Solution Sales" is your essential guide to mastering the intricate world of solution sales, providing a comprehensive roadmap for success in this dynamic field. Tailored for a diverse audience, including aspiring sales professionals, seasoned experts, solution engineers, consultants, project managers, startup founders, and organizational leaders, this book explores fundamental principles, proven strategies, and practical techniques. From building strong customer relationships to honing persuasive storytelling and navigating solutionselling frameworks, readers will gain invaluable insights. Packed with realworld examples, case studies, and exercises, this transformative journey equips individuals with the knowledge and skills needed to excel in solution sales and achieve professional goals. Dive in and unlock your potential as a solution sales professional!

The edited volume "Queer Voices from the Periphery: A Collection of Perspectives from Northeast India" is a humble attempt to bring the voices from academia and members of the queer community from the northeast region to focus on the challenges and struggles faced by the members of the community. There are few organizations, collectives and groups working with the queer community in Assam trying to build a network through which charity activities, discussions, counselling are provided. There are a number of queer collectives in Assam which are promoting and advocating extensively queer rights and working extensively to create a space to boost their rights. However, there is a long way to move forward in terms of having a better space and upholding the rights of this community. This edited volume aims to trace the journey of the queer community from Northeast India in their various walks of life focusing articles from Assam and Meghalaya.

"Successpreneur" is the ultimate guide for entrepreneurs, both seasoned and aspiring. Discover the essential skills, strategies, and mindset for entrepreneurial excellence. This book is for anyone ready to unlock their business potential, navigate growth, and achieve financial success. Takeaways include actionable insights, practical advice, and inspiring stories that will empower your entrepreneurial journey. Join the ranks of triumphant Successpreneurs-ignite your entrepreneurial spirit and seize the future with "Successpreneur"!

This book is dedicated to the bold dreamers, the relentless visionaries, and the audacious risk-takers - the aspiring entrepreneurs who haven't obtained a management degree. It is for those who defy conventional paths, embrace uncertainty, and chart their course toward the horizon of innovation. In the following pages, we'll explore the stories of remarkable individuals like Dr. Rohit Sane, whose journey exemplifies the core message of this dedication. Dr. Sane's life is a testament to the fact that the world of entrepreneurship is not confined to formal business education. He's living proof that success in entrepreneurship is bound only by the extent of your vision, the intensity of your passion, and the unwavering determination that fuels your every step. It is a call to action for individuals from diverse backgrounds, educations, and life experiences. It reminds you that your worth as an entrepreneur isn't measured by the degrees hanging on your wall but by the ideas brewing in your mind and the fire burning in your heart. Whether you're a seasoned entrepreneur or just starting to sketch out your dreams, you are part of a vast community of daring individuals who share your aspirations. Together, let's explore the boundless possibilities that entrepreneurship offers because there are no boundaries in this world of innovation and creation. Welcome to the Journey. Your adventure begins now.

For Whom: Aspiring fashion enthusiasts and budding entrepreneurs looking to turn their passion into a thriving business. What to Expect: "Fashion Forward" is a comprehensive guide written by a seasoned entrepreneur with over 30 years of experience. Key Focus: Navigate the intricate world of fashion entrepreneurship using real-life anecdotes and proven strategies. Meet the Expert: Learn from Reena Pavithran Krishnan, a trailblazing textile designer and founder of Ree (Soul Free Design), known for her commitment to sustainability. Takeaway: This guide provides a strategic roadmap encompassing all aspects of your venture, challenging you to step out of your comfort zone. Practical Insights: Dive into each chapter for actionable insights, practical strategies, and examples that will transform your fashion business. Not a Magic Pill: Emphasizes that success won't come overnight but offers the tools to make your fashion dreams a reality. Igniting Passion: "Fashion Forward" serves as a guiding light, propelling readers to new heights in their fashion journey.

The thought of writing a book was somewhere there in the recesses of my mind, but I never took it seriously. I noticed that social media, which I avoided for a long time, is now flooded with people announcing classes and courses for those aspiring to become authors. I wanted to know what I can do to my passion for writing. So far, I was only writing articles and blogs. I have been writing many articles and blogs in reputed journals in India, some foreign publications, and on LinkedIn, and now I got the sudden and impulsive urge to write a book. I have the passion and time. I remember my late father, a Management Professor, was writing books after retirement, till he was 84 years. This thought inspired me to take the plunge and make this a reality. Since my core subject is psychology and I am a psychologist, I started with the thought of writing something about or related to my subject. The thought of whether I should write a book started bothering me. I got the inspiration for my book from this thought process: why we make choices, how we make them and why is it so difficult to make choices. I sincerely hope readers will enjoy my book as much as I enjoyed writing it

From the land of imagination: "At night they would rest; Peacefully in their warm bed. They would see sweet dream; About the benevolent Fairy Queen," to the harsh realities of life: "Abominable crimes have become the order of the day; Naked barbarism holds everything within it's sway;" to a message of peace: "The world will become a Heaven indeed; When men practice love in thought , word and deed." OASIS is a collection of simple yet powerful poems that delve into the contemporary issues, which will definitely stir the readers and take them on a sublime journey of life.

Ever wondered if a lifeless gadget can take anybody's life on its own? However, there is more to this than meets the eye. It all started in the ancient city of Varanasi, with a seemingly ordinary second-hand camera that Vaibhav Yadav, a struggling photographer, acquired. Vaibhav's world revolved around Mahadevi Kripa Photo Studio, a humble establishment in Varanasi owned by Batuk Sharma, a 35-year-old infamous for his fiery temper and unpleasant demeanour...Little did Vaibhav know that his camera held a sinister secret. Those who found themselves captured through its lens met mysterious and untimely deaths. The camera had become a harbinger of doom, and the enigma surrounding its eerie power would challenge Vaibhav's understanding of life, death, and the reality hidden beneath the surface. As the city of Varanasi continued to thrive with its spiritualism, it also concealed darker forces that would soon become known.

In my book, I aim to empower and inspire educators who want to thrive online or are unsure where to start. I provide practical guidance, valuable insights, and action-taking strategies to help them overcome online challenges. This book is for educators who want to make an impact both online and offline. By adopting a hybrid approach, educators can revolutionize their teaching methods. Online teaching allows them to reach a wider audience, while offline teaching enables personalized interaction and attention. By combining both platforms, educators can build a powerful teaching profession that is resilient to future challenges."With a remarkable blend of knowledge in Software Engineering and Marketing Management, Atul Jain is on a mission to transform the lives of 10,000 educators and impact 2 million students. Leveraging 7 years of effective experience in the edtech industry, Atul has empowered hundreds of educators to establish efficient teaching systems that seamlessly integrate both offline and online approaches."

'Twenty Love Poems and a Song of Despair' is a collection of romantic poems by Pablo Neruda, a Chilean poet-diplomat and politician who won the Nobel Prize for Literature in 1971.This became Neruda's most popular book and immediately established his reputation. It also became one of the most widely read collections of poetry written in Spanish. The book stands as an essential collection that continues to inspire lovers and poets around the world. The collection begins with passion, describing sensual affection that slackens into melancholy and separation in the later verses. The closing poem, "A Song of Despair," is painful and anguished.

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) Claude Hopkins, the father of modern advertising techniques, believed that "advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In scientific advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, The fundamental principles of scientific advertising are universal and timeless.

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Everything is fine until it isn't. Darkness permeates slowly, blanketing Aisha in a tight embrace, coiling through her sanity, and leaving her confined to the unknown. She glimpses a black figure crossing the room and disappearing into thin air. Then there are footsteps and screams out of nowhere. One day, she finds all the doors in the kitchen opened and aligned in a neat straight line adding to the brewing terror. When everything starts to pile up, leaving her in shambles, Aisha can't help but question herself about everything. Aisha and her family race against time as a question looms over them: What is Real? Possessed is a paranormal thriller enriched with real-life incidents; exploring the unknown, and challenging everything that we know.

Experience a lifechanging journey with 'Beyond Expectations: Empowering HomeMakers to Rewrite their Story and Lead Extraordinary Lives.' This book is your key to unlocking your full potential as a growthminded homemaker. Within its pages, you'll discover a proven roadmap to redefine success, manifest your dreams, and attain personal and financial independence. As you dive deeper into 'Beyond Expectations,' you'll learn the art of effective communication, nurturing meaningful relationships, and setting boundaries for your wellbeing. You'll embrace change, challenge limiting beliefs, and find the courage to live your best life.

Management is the process of planning and organising the resources and activities of a business to achieve specific goals in the most effective and efficient manner possible. Efficiency in management refers to the completion of tasks correctly and at minimal costs. Effectiveness in management relates to the completion of tasks within specific timelines to yield tangible results.