Bøker utgitt av Patagonia Books

*Full PR campaign, targeting to outdoor, health, running, skiing, training magazines*Pre-publication campaign*24 page BLAD*Social marketing campaign from Patagonia Books*Social marketing from authors*Social marketing from Patagonia corporate*Placement on The Cleanest Line*Featured in 1-2 catalogs, circulation 1 million plus

Glutton, demon of destruction, symbol of slaughter, mightiest of wilderness villains… The wolverine comes marked with a reputation based on myth and fancy. Yet this enigmatic animal is more complex than the legends that surround it. With a shrinking wilderness and global warming, the future of the wolverine is uncertain. The Wolverine Way reveals the natural history of this species and the forces that threaten its future, engagingly told by Douglas Chadwick, who volunteered with the Glacier Wolverine Project. This five-year study in Glacier National Park – which involved dealing with blizzards, grizzlies, sheer mountain walls, and other daily challenges to survival – uncovered key missing information about the wolverine’s habitat, social structure and reproduction habits. Wolverines, according to Chadwick, are the land equivalent of polar bears in regard to the impacts of global warming. The plight of wolverines adds to the call for wildlife corridors that connect existing habitat that is proposed by the Freedom to Roam coalition.

"In a prizewinning five-year investigation, authors Simen Sµtre and Kjetil [stli took an in-depth look at Norway's role in the global salmon industry and, for the first time, produced a comprehensive evaluation of the detrimental effects of salmon farming. From lice to escapees, from concentrating the waste of sea pens in the fjords through which wild salmon swim to their natal streams to the fact that salmon farming causes a net reduction of protein reaped from the ocean, the results don't look good. Recent victories, such as the banning of net-pen fish farms in the waters of Washington State, are an indication that we are awakening to the environmental price of engineered fish. It is said that we will continue to make the same mistakes unless we understand them. The New Fish combines nature writing from Norwegian fjords, the coast of Canada, Icelandic landscapes and the far south of Chile with character-driven literary non-fiction and classic muckraking. The authors started with this question: What happens when you create a new animal and place it in the sea? This book will tell you the answer"--

A Global Guidebook for Activism in the Age of Climate Chaos and Social InjusticeIn 1994, Patagonia invited representatives from 75 grassroots nonprofit organizations to gather and learn from active experts how to be more effective at what they do. Through this ongoing conference as well as years of funding these organizations, Patagonia has helped thousands of activists make the changes they envision for the world. In 2016, Patagonia publishedTools for Grassroots Activists,a compilation of presentations from the Tools conferences, accompanied by case studies and inspiring essays from environmental leaders. The world since then has changed in profound ways, and this new edition reflects the world we now occupy.Completely revisedTools to Save Our Home Planet: A Changemaker's Guidebook,captures the wisdom and best advice from activists in the field, creating a resource for any organization hoping to hone core skills.The lessons and examples it shares are as current, diverse, and global as the changemakers working around the world. At a high level, the book's structure echos an activist's journey. It begins with self-reflection, essays prompting readers to identify their purpose and clarify their cause. The focus shifts to the inner workings of an organization or campaign-how to create a communications strategy;organize people, and fundraise-before taking an outward look at creating momentum through mobilizing and events, using political tools, collaborating with other people and organizations, and taking legal action. The book culminates with a chapter all about movements: How combining purpose, effective organizations, and momentum can create a tidal wave that can change the world. A go-to resource for driving change, offering anyone who is passionate about environmental and social justice a timely and relevant resource to support their mission-aligned work, this book is intended for both those who are new to taking action and seasoned activists and community organizers who want to learn how others are finding success.The hope is that, like its predecessor, it will become dog-eared and scribbled in -- a reassuring and resourceful companion to the environmental and environmental justice movements.

Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet.

During the first two decades of the twenty-first century, the whole messy truth about the legacy of last century's big dam building binge has come to light. What started out as an arguably good government project has drifted oceans away from that original virtuous intent. Governments plugged the nation's rivers in a misguided attempt to turn them into revenue streams. Water control projects' main legacy will be one of needless ecological destruction, fostering a host of unnecessary injustices.

A Modern-Day Pilgrimage to the Land of the Mythical Twenty-Pound TroutWhen the North American rivers turn icy and the grass turns brown, fly fishermen retreat to the fishing holes of their imaginations. In the great tradition of fishing literature, Chasing Rumor is the chronicle of one young angler's attempt to experience the fishing utopia he had created in his mind's eye. As with all rumors and imaginings, in some ways his journey fell short of expectations. In others, the highlight reel he'd created could not possibly prepare him for the adventures of this captivating and mysterious fisherman's mecca in a unique, pristine part of the world. Cameron Chambers first experienced Patagonia while working as a fishing guide on Chile's Futaleaufu River. Cameron's articles have appeared in Fly Fisherman, American Angler, Traveling Angler, and other magazines. When he is not fishing in Patagonia, Cameron is a firefighter in Seattle. He has also served as a smokejumper for the U.S. Forest Service.

Patagonia will support the publication of Better Than New in the following ways:Featured in Spring 2022 Journal, sent to over 1.4 million homesFull pre-pub and PR campaignDigital ARCS available on EdelweissSupported on Patagonia brand social platforms, Patagonia Books social platforms, and NEW Patagonia Kids Instagram Account

What do you think of when you think of Nature?Prolific author and National Geographic writer Doug Chadwick's fresh look at human's place in the natural world. In his accessible and engaging style, Chadwick approaches the subject from a scientific angle, with the underlying message that from the perspective of DNA humans are not all that different from any other creature. He begins by showing the surprisingly close relationship between human DNA and that of grizzly bears, with whom we share 80 percent of our DNA. We are 60 percent similar to a salmon, 40 percent the same as many insects, and 24 percent of our genes match those of a wine grape. He reflects on the value of exposure to nature on human biochemistry and mentality, that we are not that far removed from our ancestors who lived closer to nature. He highlights examples of animals using "human" traits, such as tools and play. He ends the book with two examples of the healing benefits of turning closer to nature: island biogeography and the Yellowstone to Yukon Conservation Initiative. This book is a reflection on man's rightful place in the ecological universe. Using personal stories, recounting how he came to love and depend on the Great Outdoors and how he learned his place in the system of Nature, Chadwick challenges anyone to consider whether they are separate from or part of nature. The answer is obvious, that we are an indivisible from all elements of a system that is greater than ourselves and should never be neglected, taken advantage of, or exploited. This is a fresh and engaging take on man's relationship to nature by a respected and experienced author.

A life worth living is lived at the edges where it is wildAt the beginning of his memoir Life Lived Wild, Adventures at the Edge of the Map, Rick Ridgeway tells us that if you add up all his many expeditions, he¿s spent over five years of his life sleeping in tents: ¿And most of that in small tents pitched in the world¿s most remote regions.¿ It¿s not a boast so much as an explanation. Whether at elevation or raising a family back at sea level, those years taught him, he writes, ¿to distinguish matters of consequence from matters of inconsequence.¿ He leaves it to his readers, though, to do the final sort of which is which. Some of his travels made, and remain, news: the first American ascent of K2; the first direct coast-to-coast traverse of Borneo; the first crossing on foot of a 300-mile corner of Tibet so remote no outsider had ever seen it. Big as these trips were, Rick keeps an eye out for the quiet surprises, like the butterflies he encounters at 23,000 feet on K2 or the furtive silhouettes of wild-eared pheasants in Tibet. What really comes through best in Life Lived Wild, though, are his fellow travelers. There¿s Patagonia founder Yvon Chouinard, and Doug Tompkins, best known for cofounding The North Face but better remembered for his conservation throughout South America. Some companions don¿t make the return journey. Rick treats them all with candor and straightforward tenderness. And through their commitments to protecting the wild places they shared, he discovers his own.A master storyteller, this long-awaited memoir is the book end to Ridgeway¿s impressive list of publications, including Seven Summits (Grand Central Publishing, 1988), The Shadow of Kilmanjaro (Holt, 1999), and The Big Open (National Geographic, 2005).

An Update of Willard Bascom's Beloved Guide to the Stirring Science of Sand, Surf and Waves

Patagonia is planning full-scale promotion campaign worth over $50,000Full PR campaign, including pre-publication (BLADs and flip-book), reviews in business, sports, climbing, fishing magazinesFull social media campaign, including Patagonia Books and Patagonia (brand)TV, including CBS Sunday Morning and radio campaignfor the book, including PR, social media (books and brand), in-store promotionAuthor appearances on various news shows, including CBS Sunday Morning

As featured in the documentary, DamNation (Patagonia, 2014).During his first summer, Spencer built a sheltered viewing platform, a place to sit with Sis and his notebook, and observe the denizens of the pool for months, and, finally, years on end. Shortly before setting up camp during his first season, Spencer cut the points off the hooks of all his steelhead flies, freeing himself to see more deeply the beauty of his surroundings. As the predatory urge faded, a kind of blindness went with it, and Spencer¿s eyes and mind became figurative hooks, enabling him to capture the stunning lives and behaviors of these charismatic wild creatures with an intimacy that has rarely been offered before.A distillation of fourteen years of detailed observations, in this surprisingly engaging almanac, Spencer records a natural history teeming with fish, water, vegetation, birds, mammals, insects, reptiles, and amphibians, seasonal changes, and interesting events and stories. Spencer is a modern-day Thoreau, and the steelhead pool is his Walden Pond.

An Expert's View of the Big Cat's Fight to Find Its Wild

When it comes to fly fishing, simpler is better.Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014

Sixteen-year-old Allen Steck made his initial climb, a first ascent of Mount Maclure in the Sierras, with no hardware, no ropes, no experience. But the event turned his into a mountaineer¿s life. Over 70 years later Steck has had a prolific climbing career, including a 1954 expedition to Makalu, a 1963 first ascent of the south face of the Clyde Minaret, and a 1965 first ascent of the Hummingbird Ridge on Mount Logan. In 1967, with Steve Roper, he co-founded and edited Ascent magazine. Two years later, his interest in the far reaches of the world led him to partner in Mountain Travel, Americäs first true adventure travel company.These are stories from the days when mountain climbing was discovery, when men like Steck forged new routes, both literal or literary. With dry humor and detailed recall, he captures the excitement and intrigue of a time when there were few rules and no guidelines. As he says, ¿We do not deceive ourselves that we are engaging in an activity that is anything but debilitating, dangerous, euphoric, kinesthetic, expensive, frivolously essential, economically useless and totally without redeeming social significance. One should not probe for deeper meanings.¿ With amazing photographs, many published for the first time, this memoir is a treasure, an inspiration, and an anchor to the foundation of the life-changing sport of alpine climbing.

Collectibles/Photography “The most fun and affordable Hawaiian vacation you will ever take.” Mark Cunningham, Bodysurfer“When I put on my aloha shirt, not only do I feel better but I’m certain that those who notice what I’m wearing feel a little something too. Such is the power of the aloha spirit.” From the Introduction by Gerry LopezNow completely updated and revised, The Aloha Shirt is the most colorful and complete book on the most enduring souvenir ever invented: the Hawaiian shirt.Overflowing with hundreds of images, this book recounts the colorful stories behind these marvelous shirts: as cultural icons, evocative of the mystery and the allure of the islands, capturing the vibe of the waterman culture and lifestyle—casual, relaxed, and fun.Drawing from hundreds of interviews, newspaper and magazine archives, and personal memorabilia, aloha shirt designer Dale Hope traces the splashy history of Hawaiian shirts from their beginnings right after the Great Depression to today, when they are enjoying a revival. Lavishly illustrated with hundreds of full-color shirt images, vintage black-and-white photographs, and priceless examples of "Hawaiiana," the book features separate chapters on the innovative artists, risk-taking manufacturers, and stories behind the success of the world’s most famous shirt.The Aloha Shirt is both a dazzling, fun-to-browse art book and a fascinating chronicle of the world’s love affair with Hawai‘i.

"In this beautifully written memoir, Greg French fulfills an angler's dream and realizes his role in the protection of the fish he loves." -- Craig Mathews, cofounder of 1% for the Planet and owner or Blue Ribbon FliesYellowstone, the world's first national park and one of America's truly great trout fisheries, has been a crucible for ideas on how to look after wild places. Management practices that have worked there -- and a good many that have not -- have been transported around the globe.Renowned Australian fishing writer Greg French gives a firsthand account of how the park's history, landscapes, wildlife, and people have entwined themselves in the psyche of anglers worldwide. More importantly, he tell us why this matters.As always, the owner of Greg's stories comes not only from the quality of the writing, but also from the quirks and passions of the people he meets. The Imperiled Cutthroat is compelling storytelling -- deeply intelligent and philosophical -- that will enthrall anglers and naturalists the world over.

Companion to the classic Yosemite in the Sixties, this book uses the words of the climbers of the time and artfully restored photographs to chronicle the historic first ascents of Yosemite’s “mile-high” granite walls, the legendary personalities who risked their lives to climb them, and how their endeavors initiated the birth of adventure sports.Better than half a century after the first ascent of El Capitan, the deeds of Yosemite’s 1950s-era Iron Age are no longer viewed as climbs or mere adventures. Rather, they are assaults on the human barrier, pushing that much higher.Yosemite in the Fifties gives the stage almost entirely over to the original source material, the first-person narratives, archive photos (artfully restored), and memorabilia particular to the seminal ascents of the era.These words, images, and design, when cast from critical angles, all reach across generations to resurrect vanished worlds. Yosemite in The Fifties is fashioned not so much as a book but as a wormhole back to an enchanted time in the history of exploration, and a classic era of Americana now lost in time.

Ramon Navarro, a third-generation subsistence fisherman and farmer who lives on the coast of Chile at Punta Lobos, learned to surf on a busted surfboard left by a visiting surfer. Since then he has become one of the top-ten big wave riders. He has used his surfing accomplishments to protect his home break, and he is admired around the world as an environmental activist: he fights resort development on the point, the building of pulp mills along on the coast, and sewage pipes that pollute the ocean off Pichilemu. Editor Chris Malloy created the film and book The Fisherman's Son, which focuses on Ramon's rise to big wave fame and how Ramon is using that notoriety to make his voice heard on activism issues. Contributors to the book include Gerry Lopez, Josh Berry, and Jack Johnson. Part of the proceeds to the book and film will be used to support Ramon's environmental efforts.

In the tradition of Douglas Chadwick''s best-selling adventure memoir, The Wolverine Way, Gobi Grizzlies creates a portrait of these rarest of bears'' fight for survival in one of the toughest, most remote settings on Earth. He demonstrates why saving this endangered animal supports an entire ecosystem made up of hundreds of interconnected plants and animals, from desert roses to Asiatic lynx and wild double-humped camels, all adapting as best they can to the effects of climate change. A parable of environmental stewardship in a legendary realm.