Bøker utgitt av McGraw Hill LLC

How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business-all for little to no costThe explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or "podcast guesting." Michelle Glogovac, aka The Podcast Matchmaker(TM), knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to:¿ Create unique speaking topics without being generic¿ Define your ideal audience ¿ Design branded media kits¿ Establish your expertise and knowledge¿ Share yourself freely without resorting to sales tactics¿ Tell compelling stories¿ Repurpose your interviews into evergreen marketing content¿ Turn every interview into a valuable business opportunityThere are more than two-million podcasts, out of which 500,000 host expert guests-a huge opportunity for leveraging a free and robust marketing tool-if you have the know-how. With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Master the latest commercial building construction components and practices in an easy-to-read comprehensive textbook This hands-on textbook introduces you to commercial building construction methods and materials currently used in the United States and Canada. Easy to read and logically organized to reflect real-world practices, Commercial Building Construction: Materials and Methods includes detailed examples along with hundreds of 3D illustrations that accurately reflect the style of construction drawings and techniques applied in the field today. You will get a complete set of commercial drawings that is referred to and described throughout the text to correlate related construction practices. Every figure in the book is provided in an image library for viewing on your computer. Included is the most comprehensive construction glossary available. Each chapter has correlated tests, print reading problems, and critical thinking problems. Current content-related actual commercial construction building projects are provided throughout to provide real-world applications.Coverage includes:Construction plans, specifications, and construction management with complete building information modeling contentSustainable technologyConstruction site and excavation with erosion and sediment control and basic site and construction surveying practicesConcrete construction and foundation systemsMasonry constructionSteel constructionWood and heavy timber constructionRoof construction and materialsDoors and windows with sloped glazing, storefronts, curtain walls, and window wallsInsulation and barriers with indoor air quality and safetyStair constructionFinish work and materialsMechanical, plumbing, and electrical systems

Rethink Everything You Know about Managing Talent in Today's Disruptive Landscape A Vice Chairman at Korn Ferry (KF)-the world's largest talent advisory and executive search firm-RJ Heckman has helped many of today's most successful companies develop talent-management strategies that ensure corporate success through good times and bad. Now, he shares his breakthrough methods with you.The Talent Manifesto reveals proven talent strategies and innovative recruiting and retainment methods gleaned from nearly three decades of consulting with the world's leading organizations. Heckman identifies the most common pitfalls in HR today and delivers an actionable program for avoiding them. He shows how to generate reliable data and use it to make the best decisions. He reveals all the game-changing HR strategies at your disposal and how to use them to drive superior business performance.As organizations across industries experience faster cycles of disruptive change, one factor looms above all others as a portent of their future success: whether they can recruit, develop, and retain top talent better and faster than their competitors. With The Talent Manifesto, you have everything you need to redesign your HR strategies, reshape perception of talent management, and measurably contribute to your organization's ability to compete-now and in the future.

The cornerstone text on visual science - now more clinically relevant than everSELF-ASSESSMENT QUIZ IN EACH CHAPTERA Doody's Core Title for 2022! Through five acclaimed editions, this trusted text has bridged the gap between basic visual science and clinical application. The Fifth Edition continues this mission with a more streamlined presentation and an even greater focus on clinical relevancy. Wide in scope, the book covers every clinically important aspect of visual science, including color vision and its defects, spatial vision, temporal aspects of vision, psychophysics, physiology, and development and maturation of the visual system.This edition has been dramatically enhanced, with all figures in beautiful full color and the addition of new clinical images (including color vision tests and fundus photographs). All chapters have been thoroughly revised to reflect the latest advances in basic science, while increasing their clinical orientation. You will also find self-assessment questions at the end of every chapter and current references from leaders in each subfield.The information presented in Visual Perception, Fifth Edition cannot be found in any other single volume. The book's unique linkage of basic science and clinical application makes it of value to optometric and ophthalmologic students, faculty, and researchers. If you require a comprehensive text on visual science that imparts fundamental concepts in an engaging and interesting style, your search ends here.

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base-and explode their market valuation-in the most disruptive shift in business since the Industrial Revolution.This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to comeWhether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You'll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You'll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you'll discover what works, and what doesn't, from some of the key players in the new membership economy. It's not about ownership; it's about access, options, and freedom.When you join forces with your customers, membership has its rewards-for you, your company, and your continued success.

An indispensable guide to reducing the suffering¿of patients and caregivers alike¿and to improving healthcare delivery for allIn our efforts to treat patients, cure illness, and manage institutions, healthcare professionals too often overlook the fundamental purpose everyone in the industry shares: to alleviate suffering.Press Ganey's Chief Nursing Officer, Christina Dempsey, has worked everywhere in healthcare, from the ward floor to the hospital boardroom. She has also experienced the system as a patient and as a family member of a critically ill patient. In The Antidote to Suffering, this 30-year healthcare veteran and patient-experience thought leader argues that the key to improving healthcare is to reduce the suffering-physical, psychological, and emotional-of patients and caregivers alike through Compassionate Connected CareTM. Drawing on her 360-degree perspective, Dempsey offers a comprehensive, detailed, evidence-based plan that addresses the clinical, operational, cultural, and behavioral dimensions of care that every patient and caregiver experiences, in every setting. When suffering decreases, Dempsey argues, outcomes improve for patients and those who care for them. A virtuous cycle takes hold, leading to increases in morale, loyalty, and productivity and results in a culture that drives quality, safety, and value. It paves the path for creating a new national healthcare culture-one that values compassion, fosters efficiency, and drives innovationThe Antidote to Suffering is the first book to explore the pervasiveness of suffering in our healthcare system, and to provide the strategies and tools to: * Identify and measure suffering throughout your organization* Create a system in which every clinical response is informed by compassion* Operationalize staff behavior to promote meaning and purpose * Increase productivity by building a culture of collaborationReducing human suffering isn't just a moral imperative for healthcare providers. It's a practical way to improve organizations and fix our broken system-without sacrificing the respect, dignity, and compassion we all deserve.

A high-yield, abridged version of the bestselling guide to general anesthesia and perioperative medicine Drawing from the trusted classic, Morgan and Mikhail's Clinical Anesthesiology Handbook has been pared down to the most essential information needed by anesthesia practitioners. The Handbook provides condensed, practical content relevant to clinical anesthesiology practice, covering topics within preoperative, intraoperative, and postoperative care. Many tables and figures have been retained from the larger textbook. This new abridged resource serves as a high-yield review of the core content of the larger text, with bolded key concepts for ease of reference, Q&A, and more.. Convenient, abridged version-less than half the length of origin text. Ideal resource for residents and trainees preparing for daily activity. High-yield review with variety of review techniques, including Q&A

Ace your medical courses and pass the Boards with the most up-to-date review of medical microbiology and immunology!This trusted, popular guide provides a high-yield review of the most important aspects of microbiology and immunology in a concise yet comprehensive style. Levinson's Review of Medical Microbiology and Immunology covers both basic and clinical aspects of bacteriology, virology, mycology, parasitology, and immunology. Important infectious diseases are discussed using an organ system approach.The effective mix of engaging narrative text, color images, tables, figures, Q&As, and clinical vignettes make this an invaluable, proven one-stop guide to mastering the application of microbiology and immunology to infectious diseases. This updated edition reflects the latest research, treatment, and developments, new cases, and more.- Content is valuable to any study objective or learning style- Essential for USMLE review and medical microbiology coursework- 650 USMLE-style practice questions- NEW additional clinical cases illustrate the importance of basic science information in clinical diagnosis- Concise summaries of medically important organisms- Chapter-ending self-assessment questions and answers- REVISED color images that depict clinically important findings

Get the latest boatbuilding tips from this updated classicSince its first publication in 1970, Boatbuilding Manual has become the standard reference in boatbuilding and boat design schools, in the offices of professional builders, and in the basement workshops of home builders. No other boatbuilding text has simultaneously served the disparate needs of professional and amateur audiences so successfully. Carl Cramer, the publisher of WoodenBoat and Professional Boatbuilder magazines, has fully updated this fifth edition with the latest in boatbuilding techniques and developments.Includes:The latest wood-epoxy construction methods that make amateur building more successful than ever before Recommendations on products and materials, saving you time and money substantial time and expenseTopics include: Plans, Tools, Woods, Fiberglass and Other Hull Materials, Fastenings, Lines and Laying Down, Molds, Templates, and the Backbone, Setting Up, Framing, Planking, Deck Framing, Decking, Deck Joinerwork, Interior Joinerwork, Finishing, Sailboat Miscellany, Steering, Tanks, Plumbing, etc, Mechanical and Electrical, Potpourri, Safety

Perfect for the USMLE Step 1! Hundreds of quick, fun, and effective study cards-complete with patient casesWritten by former medical students at Yale University, LANGE Pharmacology Flash Cards offer concise yet complete coverage of the subject, with various classes broken down into antifungals, antivirals, etc.On one side, each card covers a specific disease or drug, with high-yield facts presented in bold; the flipside includes a clinical vignette designed to help students answer the question, "When is this medication the answer in real-world clinical practice?" This side also includes full drug information (MOA, similar drugs, side effect, uses). The most essential information about each drug is bolded to facilitate quick and effective learning, and vignettes are designed in a way that helps students retain information.200 two-sided cardsEssential for board review and courseworkCreated by medical students for medical studentsCases/vignettes on one side and the answer to the cases on the other sideClinical vignettes show how important concepts relate to real-world practiceEach card includes space where you can annotate or add notes

The most effective study guide for the Critical Care Nursing Certification Exam-now with all- new artwork!Critical Care Nursing Certification: Preparation, Review, and Practice Exams is a comprehensive, single-source review that covers everything you need to know to excel on the examination administered by the American Association of Critical Care Nurses (AACN). Unlike dull, dry, outline-style reviews, this score-boosting resource is presented in short, easy-to-read chapters that are similar what you would hear at a well-planned lecture. Following the CCRN blueprint, coverage of each subject is weighted to reflect its level of importance on the actual exam. Ten practice exams (mostly centered around body systems) help you identify weak areas and sharpen your test-taking skills. Chapters cover all the systems and topics you need to master, including:.Cardiovascular.Pulmonary.Endocrine.Immunology and Hematology.Neurology.Gastroenterology.Renal.Multi-organ Problems.Professionalism, Ethics, and Synergy.Behavior

All the review and practice you need to excel on the HESI A2 exam--in one money-saving packageThe HESI A2 is required for admission to many nursing schools, and scoring well is essential for entrance to the top programs. With McGraw Hill HESI A2 Value Pack, Third Edition, you get a score-boosting, dollar-saving combo that includes HESI A2 Review, Third Edition and 4 HESI A2 Practice Tests, Fourth Edition.This 2-book pack delivers the most rigorous exam preparation possible, both for review and practice, including strategies for interpreting different kinds of passages in the Reading Comprehension section, a thorough review of the math concepts essential to the test, smart techniques for success on grammar questions, tips to help you avoid or minimize mistakes in the HESI A2 format, and more: 5 full-length practice exams400 review questions that help you measure your progressThorough coverage of fundamental concepts covered on the examClear examples that clarify complicated subject matter

Unlocks the secrets of one of the most powerful of Chinese healing artsDeveloped over millennia in China, qigong (literally, life force + mastery, or refinement) is a set of techniques used to increase your vitality, longevity, and sexual potency as well as achieve and maintain optimal health and inner peace. In the groundbreaking The Healing Promise of Qi, Dr. Roger Jahnke, internationally respected doctor of Chinese medicine and author of the bestselling The Healer Within, clearly and simply explains the concepts of qigong in practical terms.With the help of 125 superbly rendered illustrations, he describes a multitude of simple qigong tools, practices, and techniques for accessing and utilizing the incredible power of qi. Rather than focus on a particular form of qigong, Dr. Jahnke presents concise, easy-to-follow techniques from among the more than 25 traditional and modern forms that he has mastered and taught to thousands of people across the United States and Canada.

A unique combination of case studies and workbook exercises helps you master the practice of measuring heart rhythm disordersIdeal for both practicing physicians, residents and fellows preparing for board exams, Clinical Electrophysiology Review, Third Edition serves partly as a case study guide and partly as a workbook to challenging studies in advanced electrodiagnostics. The book is filled with illustrations to help you recognize common rhythm disturbances and uncommon arrhythmias. This new edition includes 23 all-new cases on the surface ECG. Chapters include:Analysis of Complex Electrophysiologic DataElectrophysiologic Approach to the ECGCorrelation of Intracardiac Data with the Surface ECGFundamentals of Clinical ElectrophysiologyNarrow QRS TachycardiaWide QRS Complex TachycardiaCatheter AblationStrategies for the Examination Board Questions

A complete guide to fluid mechanics for engineers-fully updated for current standardsThis thoroughly revised, classic guide clearly explains the principles and applications of fluid mechanics and hydraulics in a straightforward manner, without using complicated mathematics. While aimed at undergraduate students, practicing engineers will also benefit from the hands-on information covered. You will explore fluid mechanics fundamentals, pipe and open channel flow, unsteady flow, and much more.Written by a pair of experienced engineering educators, Fluid Mechanics with Civil Engineering Applications, Eleventh Edition focuses on reducing and streamlining content while retaining its traditional approach to teaching fundamental concepts by solving engineering problems. This overhauled edition features new practical sample problems and exercises and incorporates digital resources while removing some more advanced topics less essential to civil engineering.Contains new and extensively updated content to meet current standardsIncorporates new examples and problemsIncludes a new online problem and solutions manual as well as additional resources for students and instructors

A full-color, case-based guide to effectively managing airway difficulties-updated to reflect the latest guidelines, devices, and techniquesWritten by the creators of the Difficult Airway Course: Anesthesia(TM) and presented in full-color, this trusted resource covers the latest guidelines, leading-edge principles, tools, and procedures of airway assessment and management. Multidisciplinary in scope, the book encompasses the key areas of anesthesia, hospitalists, intensivists, emergency medicine, and paramedicine.Updated and revised, this fourth edition includes the most current review available of the many innovations that been introduced since publication of the previous edition. This is accompanied by a thorough review of the pharmacology of airway management designed to help you understand how to achieve the desired effects on ventilation and muscle strength. You'll find expert advice and strategies for treating patients in a range of settings, from pre-hospital care to the ER, as well as proven techniques for special patient populations.Management of the Difficult and Failed Airway, Fourth Edition features:Skill-building, case-based approach that highlights that the right tools and techniquesComprehensive review of the difficult or failed airwayChapter-ending questions that reinforce learning and allow you to assess your knowledgeDozens of airway management vignettes covering the intensive care unit, operating room, pediatric population, emergency room, and moreNew: 15 additional chaptersNew: Coverage on managing COVID-19 patientsNew: Content focused on standard of care in a global crisis in critical careFull-color illustrations

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Analysis of the causes of poor flight discipline, case studies of the consequences, and a plan for individual improvement>Flight Discipline is the complete tool kit for any aviator, whether military, commercial, or recreational, to develop the crack discipline needed to be a safe and effective aviator. Major Tony Kern analyses the causes of poor flight discipline, gives chilling case studies of the consequences, and lays out a plan for individual improvement. Key words are italicized and review questions included for each chapter. An unequalled guide to this mainspring of good piloting.

Bring the miracle of Lean Six Sigma improvement out of manufacturing and into servicesMuch of the U.S. economy is now based on services rather than manufacturing. Yet the majority of books on Six Sigma and Lean--today's major quality improvement initiatives--explain only how to implement these techniques in a manufacturing environment.Lean Six Sigma for Services fills the need for a service-based approach, explaining how companies of all types can cost-effectively translate manufacturing-oriented Lean Six Sigma tools into the service delivery process.Filled with case studies detailing dramatic service improvements in organizations from Lockheed Martin to Stanford University Hospital, this bottom-line book provides executives and managers with the knowledge they need to:Reduce service costs by 30 to 60 percent Improve service delivery time by 50 percent Expand capacity by 20 percent without adding staff

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.THE MOST COMPLETE GUIDE TO HIGH FREQUENCY OVER-THE-HORIZON RADAR SYSTEMSWritten by a leading global expert on the topic, High Frequency Over-the-Horizon Radar provides in-depth coverage of the signal processing models and techniques that have significantly advanced OTH radar technology. This pioneering work describes the fundamental principles of OTH radar design and operation, and then delves into the mathematical modeling of HF signals received by actual OTH radar systems based on experimental data analysis. Numerous examples illustrate the practical application of modern adaptive signal processing techniques to real and simulated OTH radar data. This authoritative text covers skywave and surface-wave systems and is an invaluable resource for researchers, engineers, and practitioners working with OTH radar systems and technologies.Key Features:Offers a thorough and accurate treatment of essential concepts ranging from system design and operation, through to signal processing methods, and their practical application.Provides clear explanations of fundamental principles for scientists, engineers, students, practitioners, technicians, managers, and other professionals starting out in this field.Offers a detailed coverage of theoretical and applied signal-processing concepts and techniques that have become a cornerstone for the effective operation of real-world OTH radar systems. Fills a long-standing void in the contemporary OTH radar literature with over 350 illustrations (color figures available for download), and over 500 references.

A complete guide to electric vehicle design, operation, and adoptionThis hands-on resource thoroughly explains the technologies and techniques involved in the design and operation of today's electric vehicles. Originally written for use in a course co-taught by the authors at Stanford University, Electric Vehicle Engineering discusses the physics of vehicle motion; the electrical principles on which motors rely; the chemistry, operation, and charging of lithium-ion batteries; the design and operation of motor controllers; the energy efficiency and environmental impact of electric vehicles; and the policy and economics affecting their adoption. After teaching you the theory, the authors will guide you through a hands-on project in which you will build a model electric car from the ground up with a hand-wound electric motor of your own design.Coverage includes:Introduction to electric vehiclesElectric vehicle historyVehicle dynamicsElectric motorsLithium-ion batteriesControllersWell-to-wheels energy and emissions analysisElectric vehicle policies and economicsFuture prospects

40 leading venture capitalists come together to teach entrepreneurs how to succeed with their startupThe Entrepreneurial Bible to Venture Capital is packed with invaluable advice about how to raise angel and venture capital funding, how to build value in a startup, and how to exit a company with maximum value for both founders and investors. It guides entrepreneurs through every step in an entrepreneurial venture from the legalities of raising initial capital to knowing when to change tactics.Andrew Romans is the co-founder and general partner of Rubicon Venture Capital, a venture capital fund that invests in privately held technology companies and enables its investors to co-invest along side the fund on a deal-by-deal basis via innovative sidecar funds right up to IPO or M&A exit.

``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems.

All the skill-building German language practice you need-with six books in one value-packed volume-plus support from the McGraw Hill Language Lab appThe most effective way to learn any new language is to practice, practice, and practice, and no other workbooks put as much emphasis on this as the Practice Makes Perfect series. In Practice Makes Perfect: Complete German All-in-One, you get six skill-building titles to help you build a solid foundation of verbs, vocabulary, grammar and conversational skills-all in one value-packed workbook.This easy-to-use, one-stop resource includes thorough explanations that are reinforced by hundreds of hands-on practice exercises to help you build the skills needed to break through the barrier to competency and fluency in German. Enhanced with a comprehensive index that makes it easy to reference all grammar explanations throughout the book, it's an ideal resource for both advanced beginning and intermediate level learning. This Premium Second Edition also includes extensive support through McGraw Hill's unique Language Learning app, featuring comprehensive flashcards (now with Text-to-Speech) for all vocabulary lists throughout the book, as well as audio recordings for conversations.Value-packed volume contains core content from six titles in the series: Complete German Grammar; German Conversation; German Verb Tenses; German Sentence Builder; German Pronouns and Prepositions; and Intermediate German GrammarIntegrated approach allows you to study and develop your language skills at you own level and paceThis edition is supported by the McGraw Hill Language Lab app, with streaming audio recordings for key conversations, and flashcards with Text-to Speech pronunciation guidance for all vocabulary lists throughout the book

A hands-on introduction to Java programming-fully revised for the latest version, Java SE 21Thoroughly updated for Java Platform Standard Edition 21, this practical resource uses a proven, step-by-step approach to teach the fundamentals of Java. You will discover how to get started programming in Java from the very first chapter. Written by Java guru Herbert Schildt and updated by Dr. Danny Coward, the book starts with the basics, such as how to create, compile, and run a Java program. From there, you will learn essential Java keywords, syntax, and commands.Java: A Beginner's Guide, Tenth Edition covers the basics and touches on advanced features, including multithreaded programming, generics, Lambda expressions, and Swing. Enumeration, modules, and interface methods are also clearly explained. This proven guide delivers the appropriate mix of theory and practical coding necessary to get readers up and running developing their own Java applications from the ground up or customize existing code.Clearly explains important changes from JDK 18 through long-term support (LTS) release JDK 21Features self-tests, exercises, and downloadable code samplesWritten by bestselling author and leading Java authority Herbert Schildt along with Dr. Danny Coward, an experienced Java developer

The complete guide to building the mindset, knowledge, and skills of a professional options trader.If you're a day trader or a sophisticated individual investor, you can move to the next level trading options as a full-time gig-and make a profit!Professional options trader Marcel Link argues that the most successful traders are the ones who treat trading like a business. It's how he turned trading into a full-time job, and he shares all his secrets with you. In The High Probability Options Trader, Link explains how to take advantage of online tools, offers a thorough but easy-to-understand explanation of option Greeks, and provides many effective strategies, including selling options and spreads with high volatility, making time decay work in your favor, using different time spreads, staying delta neutral, and using butterflies and condors. He explains how to trade during earnings, how to use technical analyses to time trades, and how to manage risk. Specific topics include:Learning to understand and take full advantage of a broker's platformWhat options are and how they're best usedMethods for valuing optionsChoosing underlying stocks, indexes, ETFs, and futures to tradeUsing options to protect your portfolio from market turnsManaging your options portfolioReading marketing conditions to make the right investing decisionsPlacing orders and timing tradesDeveloping and implanting risk-management strategiesOption trading has seen a tremendous surge in popularity in recent years, with volume records being broken consistently, yet many newer traders don't trade options correctly. Apply the lessons in The High Probability Options Trader to learn how to build a lucrative career in this rapidly expanding market.

To financial advisors who ask, "Who has the time and money for marketing?" the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business.In an economy in flux, prospective clients are hesitant to put their financial future in the hands of just anyone. This is where Marketing for Financial Advisors comes in. The definitive marketing book designed specifically for financial advisors,it provides all the basic marketing skills you need to attract high-net-worth clients quicker and in greater numbers than ever. Putting the authors'proven techniques to use, you can immediately build your client base by:Establishing brand and reputational awareness Developing a differentiated value proposition Creating a "word-of-mouth" army Understanding your clients' psychology Focusing on a niche segment of clients Building a sophisticated marketing campaign Writing an effective marketing plan Determining the ROI of your marketing spendFaculty members of the Wharton School's marketing department, the authors base much of their advice on a study of more than 800 financial advisors. Throughout the text, proven marketing approaches are combined with real-world insights from these successful advisors.Marketing for Financial Advisors opens the door to an entirely new perspective on your business. You will begin to view yourself as an entrepreneur and understand that an investment in marketing is an investment in the future of your business.Whether you already run a successful financial advisory firm or plan to start one, you must build customer relationships through marketing if you want to survive and profit for years to come. Take your first steps as a small-business entrepreneur using Marketing for Financial Advisors as your guide.

The essential guide to making smarter decisions by decoding CEO CommunicationsRecommended reading in Warren Buffet's 2013 Shareholder LetterInvesting Between the Lines introduces a revolutionary method for evaluating the financial integrity of a company. You don't need special access to "insider" information or a degree in accounting to figure it out. In fact, the secret is right in front of you-in black and white-in the words of every shareholder letter, annual report, and corporate correspondence you receive.Investing Between the Lines shows you how to:Decipher the "FOG" of confusing company communications Decode the real meaning behind corporate jargon and platitudes Separate the facts from the fluff in annual reports and quarterly earnings calls Safeguard your money by investing in companies that steward investor capitalToo often, corporate executives and investment professionals are expected to deliver short-term results. As a result, they are compelled to turn to accounting techniques and unclear language to meet these expectations. In Investing Between the Lines, L.J. Rittenhouse lays out her time-tested approach for recognizing at-risk businesses before trouble hits. This is the same method she used to predict the collapse of Enron and the fall of Lehman. From comparing the statements of Ford, GM, and Toyota to revealing why FedEx and Wells Fargo have been so successful, Investing Between the Lines shows that Rittenhouse's system is one of the most powerful tools a corporate leader or investor can have. Once you learn the clues to decode CEO communications, you will be able to invest between the lines-to figure out exactly what a company's CEO is or isn't telling you. Whether you're a professional investor, a new shareholder, or a CEO who wants to improve how your company communicates, Investing Between the Lines is one of the best investments you'll ever make.Praise for Investing Between the Lines"Rittenhouse is still on the side of the angels."-WARREN BUFFETT, Chairman and CEO, Berkshire Hathaway"Tremendous! Investing Between the Lines is destined to become a classic in showing how candor is the language of trust and how trust is the basis on which companies ultimately succeed."-STEPHEN M. R. COVEY, author of the New York Times and #1 Wall Street Journal bestseller, The Speed of Trust, and coauthor of Smart Trust"Before investing only by the numbers, read Investing Between the Lines. In it, L.J. Rittenhouse makes a compelling case that CEOs' words matter too."-JAMES HESKETT, Baker Foundation Professor Emeritus, Harvard Business School, and author of The Culture Cycle"An intriguing read that gets to the heart of the 21st-century leadership challenge-the need for leaders to candidly build and earn the trust of their stakeholders in an enduring way."-DOUGLAS R. CONANT, Former President, CEO, and Director of Campbell Soup Company and New York Times bestselling author of TouchPoints"This book is the Rosetta Stone for investors and the high-water mark for CEOs."-DAVID CHILDERS, CEO of Compli, Inc., and Director, Society of Corporate Compliance and Ethics "L.J. Rittenhouse reports on over a decade of research analyzing executive communications and finds leadership clues that reveal the true values of a corporate culture which, in turn, determine performance." -LOUISE M. MORMAN, Executive Director, Lockheed Martin Leadership Institute, Miami University

Pessimists see distressed M&A . . .Optimists see distressed M&AOpportunities abound in "bankruptcy beauties"-both in good times and bad. Distressed mergers and acquisitions used to be the domain of a handful of specialists, who generated handsome profits by unlocking value in troubled companies. Now, you can learn the secrets for participating in these deals with knowledge and confidence. The Art of Distressed M&A provides the critical information needed to manage the unique complexities of buying, selling, and financing troubled companies.The Art of Distressed M&A arms you with creative solutions to seemingly impossible problems and helps you to avoid common pitfalls. This comprehensive guide enables you to:Understand the roles, rights, and responsibilities of debtors, secured creditors, unsecured creditors, advisors, trustees, and bankruptcy courts Navigate through complicated valuation, financing, legal, accounting, and tax issues Communicate effectively and make informed proposals in multiparty negotiations Create the optimal deal structure-from prepackaged plans of reorganization to 363 sales to loan-to-own transactionsThe Art of Distressed M&A also highlights practical examples using recent bankruptcy cases following the Bankruptcy Abuse Prevention and Consumer Protection Act of 2005 and is the first publication of its kind since The Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010.

Benjamin Graham referred to it as his "margin of safety." Seth Klarman favors it over all other investment methods. Warren Buffett uses it to make millions for his investors.It's called value investing, and you can make it work wonders for your portfolio. All you need is money to invest, a little patience-and this book. Strategic Value Investing reveals everything you need to know to build a world-class portfolio using value investing as your north star. Written by experts on valuation and financial analysis, this comprehensive guide breaks it all down into an easy-to-implement process.The authors explain the ins and outs of determining when a stock is undervalued, then purchasing it and selling it for a profit when the rest of the world learns what you knew all along.With Strategic Value Investing, you'll learn how to:Distinguish between the various measures of value, including going concern, replacement value, fair market value, book value, and intrinsic value Identify undervalued companies before everyone else, and know what to look for, what to avoid, when to buy, and when to sellThe authors teach you how to establish a dispassionate value investing philosophy tailored to your needs. Equally important, they provide the tools you need to adhere to this often contrarian approach regardless of your emotions or crowd sentiment. Get in before the crowd-and get out when the price is right with Strategic Value Investing.Praise for Strategic Value Investing"A book that has much the same character as a good value investor: calm, disciplined, with a grasp both of broad theory and of how to apply it."-JOHN AUTHERS, senior investment columnist, Financial Times"This comprehensive look at valuation techniques is not only insightful, but can be easily put to use by individual and professional investors alike."-CHARLES ROTBLUT, CFA, Vice President, the American Association of Individual Investors"Offers a sound fundamental perspective for those looking to deepen their analysis around stocks. A great resource for all types of value investors."-HEATHER BRILLIANT, CFA, global head of equity research at Morningstar and member of the CFA Institute Board of Governors"This book is of Real Value! It updates the pioneering work of Ben Graham and Phillip Fisher, blending the valuation techniques of the masters (such as Warren Buffett) and provides institutional and individual investors the A to Z of value investing from a practitioner perspective."-JOHN MAGINN, CFA, EVP & CIO, Mutual of Omaha (retired) and coeditor of Managing Investment Portfolios"An actionable road map for implementing a disciplined value investing strategy. Very much in the Ben Graham style. The sophisticated individual investor will find this comprehensive digest a continual and timeless reference."-WALLACE FORBES, CFA, President of Forbes Investors Advisory Institute, Division of Forbes magazine"Many books propose to help you learn how to become a better value investor. This one, which is bound to become a staple of every value investor's library, delivers on its promise."-ROBERT POWELL, editor of Retirement Weekly and columnist of "MarketWatch"