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Time-Tested Techniques - Safe, Simple, and Proven Effective - for Building Your Own Investment Portfolio."e;As its title suggest, Bill Bernstein's fine book honors the sensible principles of Benjamin Graham in the Intelligent Investor Bernstein's concepts are sound, his writing crystal clear, and his exposition orderly. Any reader who takes the time and effort to understand his approach to the crucial subject of asset allocation will surely be rewarded with enhanced long-term returns."e; - John C. Bogle, Founder and former Chief Executive Officer, The Vanguard Group President, Bogle Financial Markets Research Center Author, common Sense on Mutual Funds. "e;Bernstein has become a guru to a peculiarly '90s group: well-educated, Internet-powered people intent on investing well - and with minimal 'help' from professional Wall Street."e; - Robert Barker, Columnist, BusinessWeek. "e;I go home and tell my wife sometimes, 'I wonder if [Bernstein] doesn't know more than me.' It's humbling."e; - John Rekenthaler, Research Chief, Morningstar Inc. William Bernstein is an unlikely financial hero. A practicing neurologist, he used his self-taught investment knowledge and research to build one of today's most respected investor's websites. Now, let his plain-spoken The Intelligent Asset Allocator show you how to use the time-honored techniques of asset allocation to build your own pathway to financial security - one that is easy-to-understand, easier-to-apply, and supported by 75 years of solid history and wealth-building results.

Learn to defend crucial ICS/SCADA infrastructure from devastating attacks the tried-and-true Hacking Exposed way This practical guide reveals the powerful weapons and devious methods cyber-terrorists use to compromise the devices, applications, and systems vital to oil and gas pipelines, electrical grids, and nuclear refineries. Written in the battle-tested Hacking Exposed style, the book arms you with the skills and tools necessary to defend against attacks that are debilitating and potentially deadly. Hacking Exposed Industrial Control Systems: ICS and SCADA Security Secrets & Solutions explains vulnerabilities and attack vectors specific to ICS/SCADA protocols, applications, hardware, servers, and workstations. You will learn how hackers and malware, such as the infamous Stuxnet worm, can exploit them and disrupt critical processes, compromise safety, and bring production to a halt. The authors fully explain defense strategies and offer ready-to-deploy countermeasures. Each chapter features a real-world case study as well as notes, tips, and cautions. Features examples, code samples, and screenshots of ICS/SCADA-specific attacks Offers step-by-step vulnerability assessment and penetration test instruction Written by a team of ICS/SCADA security experts and edited by Hacking Exposed veteran Joel Scambray

Practice Makes Perfect helps you put your Italian vocabulary and grammar skills together! You may have all the vocabulary down pat and every grammar point nailed--but without the skill of knowing how to put these elements together, communicating in your second language would be nearly impossible. Practice Makes Perfect: Italian Sentence Builders picks up from where other grammar books leave off, showing you the variety of structures and how to combine them to make solid sentences. And like every Practice Makes Perfect title, these books feature crystal-clear explanations, numerous realistic examples, and dozens of opportunities to practice, practice, practice!

Build your fluency in Spanish by mastering its pronouns and prepositionsPronouns and prepositions may be small, but they are crucial for effective communication with speakers of Spanish. Practice Makes Perfect: Spanish Pronouns and Prepositions is the go-to guide for clear, precise explanations that pinpoint when a certain word should be used in a given situation. Learners will also receive plenty of practice in using their new language skills. And this book is accompanied by flashcards and audio recordings (available online and via app) that provide an extra dimension to your study of Spanish.THE BOOK IS DIVIDED INTO THREE MAIN PARTS:PART I covers pronouns, including subject, interrogative, possessive, relative, demonstrative and reciprocal pronouns, as well as double-object pronoun order, se and the passive voice, and more.PART II focuses on prepositions, including their various uses and the subtle difference. And, of course, there is extensive practice with the perennial troublemakers por and para!The Appendixes feature helpful charts, explanations, and summaries of the eight parts of speech, with special emphasis on pronouns and prepositions.

Stay on top of your fluid mechanics course-and study smarter for the Fundamentals of Engineering Exam-with the thoroughly updated Schaum's Outline bestsellerTough Test Questions? Missed Lectures? Not Enough Time?Fortunately, there's Schaum's. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives you:510 fully solved problems to reinforce knowledge2 practice exams (one multiple choice and one partial credit) after each of the first 9 chapters2 final practice exams54 Fundamentals of Engineering questions for the engineering qualifying examHundreds of examples with explanations of fluid mechanics coursesPractice problems in multi-choice format like those on the Fundamentals of Engineering ExamSupport for all the major textbooks for fluid mechanics coursesSchaum's reinforces the main concepts required in your course and offers hundreds of practice questions to help you succeed. Use Schaum's to shorten your study time - and get your best test scores!

Empower your students to solve today's important business problems with the basic tools of economics and without overwhelming calculus. Ideal for MBA courses, Brickley focus on data-driven decision-making and managerial applications within the structure of an organization. Using multidisciplinary examples, students leverage the underlying economic framework to analyze a variety of problems managers face today. It also provides an in-depth analysis of the firm and corporate governance topics.Brickley paired with Connect Economics provides assignable,auto-gradable versions of test bank content. Assignable content is fully integrated with the eBook. Students are also able to search, highlight, and take notes within the ReadAnywhere eBook and complete adaptive reading assignments offline. Connect provides instructors with powerful reporting tools allowing them to plan, track, and analyze student performance across learning outcomes.

The quick andcost-effective way to build the boat of your dreamsIn this much-anticipated Second Edition of the cutting-edge book on boat building, pioneer Sam Devlin gives you the plans and expert advice you need to apply his highly developed, easy-to-use stitch-and-glue technique to a wide variety of boats ranging in size from 7 to 55 feet. This new and expanded edition of Devlin's Boat Building Manual features 200 photographs, including an entirely new section that follows the complete boat building process from start to finish.Boat building enthusiasts will enjoy seeing the stitch-and-glue method applied to such larger vessels as powerboats and sailboats, and DIY hobbyists interested in building their first boat will find more instruction than in the previous edition. This updated edition also features, a revised painting section, coverage on the latest epoxies and resins and how to work with them, and an expanded design section showing the broad range of sizes and types of boats now buildable with this technique.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.This up-to-date self-study system delivers complete coverage of every topic on the 2019 version of the CISA examThe latest edition of this trusted resource offers complete,up-to-date coverage of all the material included on the latest release of the Certified Information Systems Auditor exam. Written by an IT security and audit expert, CISA Certified Information Systems Auditor All-in-One Exam Guide, Fourth Edition covers all five exam domains developed by ISACA®. You'll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, and in-depth explanations. Designed to help you pass the CISA exam with ease, this comprehensive guide also serves as an essential on-the-job reference for new and established IS auditors.COVERS ALL EXAM TOPICS, INCLUDING:. IT governance and management. Information systems audit process. IT service delivery and infrastructure. Information asset protectionOnline content includes:. 300 practice exam questions. Test engine that provides full-length practice exams and customizable quizzes by exam topic

The gold-standard text on the science of poisons - updated to capture the latest breakthroughs and developmentsCasarett & Doull's Toxicology: The Basic Sciences of Poisons is the most trusted all-in-one overview of the biomedical and environmental aspects of toxicology. Presented in full color, it delivers a skill-building review of the basic components of toxicology, including general principles, modes of action, and chemical-specific toxicity. Spanning the entire field, Casarett & Doull's is considered to be the ultimate authority in toxicology. The Ninth Edition has been extensively updated by each chapter author and is enhanced by the addition of all-new chapters on timely topics such as computational toxicology and auditory toxicology. The extensive use of tables, illustrations, and other visuals make the information easy to understand and remember

This introductory text assumes little prior scientific knowledge on the part of the student. It includes sufficient information for some shorter introductory botany courses open to both majors and nonmajors, and is arranged so that certain sections can be omitted without disrupting the overall continuity of the course. Stern emphasizes current interests while presenting basic botanical principles. This latest edition incorporates measurable learning outcomes and updated readings. Students will be introduced to the new classification of plants and plant-related species, integration of biotechnology into several chapters and inclusion of new text boxes addressing the areas of ecology, evolution and molecular biology.

This best-selling text gives music majors and minors a solid foundation in the theory of music. It strengthens their musical intuition, builds technical skills, and helps them gain interpretive insights. The goal of the text is to instruct readers on the practical application of knowledge. The analytical techniques presented are carefully designed to be clear, uncomplicated, and readily applicable to any repertoire. The two-volume format ensures exhaustive coverage and maximum support for students and faculty alike. Volume I serves as a general introduction to music theory while Volume II offers a survey of the theoretical underpinnings of musical styles and forms from Gregorian Chant through the present day. The supplemental instructor's materials provide clear-cut solutions to assignment materials. Music in Theory and Practice is a well-rounded textbook that integrates the various components of musical structure and makes them accessible to students at the undergraduate level.

Accounting for Decision Making and Control provides students and managers with an understanding appreciation of the strengths and limitations of an organizations accounting system, thereby allowing them to be more intelligent users of these systems. Zimmerman provides students with a framework for understanding accounting systems and a basis for analyzing proposed changes to these systems.Consistent with prior editions, the goal of the new 10th edition of Zimmerman strives to demonstrate to students that Managerial Accounting is an integral part of the firm's organizational architecture, not just an isolated set of computational topics.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The essential guide to marketing and building your business on Instagram - today's hottest social media platformWhile other social sites are declining in popularity, Instagram is hotter than ever-and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid.Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. You'll discover how to:.Leverage Instagram to build and strengthen your business or personal brand.Design an effective marketing plan for the platform.Sell directly on Instagram with Shop-able posts.Avoid common pitfalls, and much more If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.

"[Think on Your Feet] is a helpful maven's guide ideal for anyone who views a podium with fear and trembling."-Publishers WeeklyGet out of your own way!Our professional lives are full of situations outside of our control. A job interviewer asks a question out of left field. A coworker puts you on the spot in front of the boss. Your PowerPoint presentation crashes at a critical moment. Most people react to the unexpected with anxiety and unease. We get rattled, stumble over our words, and overthink the situation. Others, though, handle it with self-assurance and aplomb. They gain a sense of empowerment and energy when the pressure is on. Like great improv actors, they're able to think on their feet.The great thing is, improv isn't about winging it or flying by the seat of your pants; improv at its core is about listening and responding. It's based on rules and techniques, and it taps directly into your soft communication skills. By incorporating it into your prep work for professional situations, you'll learn how to retrain your brain for the unexpected and get out of your own way in those unexpected-and expected-professional situations. Practicing improv isn't about being funny. Instead, it's about developing the mental agility to spin any surprise in your favor and to communicate with confidence.Filled with engaging improv activities, this interactive guide will ensure you never come away from a tough moment pondering the woulda, coulda, shoulda! again. You'll learn how to nurture your personal style for communicating in every professional situation. From effective listening in the office, giving presentations, and leading meetings to negotiating a raise, acing an interview, and more, you'll start communicating with confidence and stop letting the unexpected hold you back. Take your workplace communication-and your career-to the next level by mastering the art of Thinking on Your Feet.

The classic for managers seeking to hone their leadership skills into a C-Suite position Updated with copious new research conducted over the past ten years, this landmark work provides everything you need to transform yourself from an effective manager to an extraordinary leader. In addition to the time-proven methods and approaches that has made The New Extraordinary Leader one of the most popular leadership books around, this third edition includes.Updated insights on how to demystify leadership.More data on how extraordinary leadership directly benefits employee engagement, customer satisfaction, retention, innovation, and profitability.A brand-new, simplified definition of leadership strengths .Critical research on the importance of developing leadership teams .Three all new chapters that cover: Leadership competencies and how they interplay with each other, The role of cross training in leadership development, and The leader's role in his or her own development

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Get the skills you need to begin communicating in English quickly and easily!Communicating in a new language can be intimidating. This accessible guide will give you the tools and confidence to understand and converse in English with confidence. Based on the idea that the quickest route to learning a language is through a solid foundation in the basics, Easy English Step-by-Step, Premium Second Edition presents a successful building block approach to mastering English, with important concepts linked together by clear explanations, appropriate exercises, and helpful answers.The first steps introduce you to the everyday expressions of the language, allowing you to communicate in a variety of everyday situations almost immediately. Gradually, a series of interconnected steps takes you from simple to more challenging concepts at your own pace. After working through these exercises, you'll have a better grasp of the language along with the knowledge and skills you need to handle English with confidence. The accompanying McGraw-Hill Education Language Lab app is packed with streaming audio recording to help you improve your English pronunciation and fluency. Easy English Step-by-Step, Premium Second Edition features: .Easy-to-understand grammar explanations with multiple examples.Realistic conversations for practical situations, from shopping to getting around townand making friends.Helpful communication strategies, including the use of gestures and body language.Exercises to test what you've learned and measure your progress.Audio recordings of exercise answer keys throughout the book, via the exclusive McGraw-Hill Education Language Lab app

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately, there's Schaum's. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. Schaum's Outline of Signals and Systems, Fourth Edition is packed hundreds of examples, solved problems, and practice exercises to test your skills. This updated guide approaches the subject in a more concise, ordered manner than most standard texts, which are often filled with extraneous material. Schaum's Outline of Signals and Systems, Fourth Edition features: .571 fully-solved problems .20 problem-solving videos.Additional material on matrix theory and complex numbers.Clear, concise explanations of all signals and systems concepts.Content supplements the major leading textbook for signals and systems courses.Content that is appropriate for Basic Circuit Analysis, Electrical Circuits, Electrical Engineering and Circuit Analysis, Introduction to Circuit Analysis, AC and DC Circuits coursesPLUS: Access to the revised Schaums.com website and new app, containing 20 problem-solving videos, and more.Schaum's reinforces the main concepts required in your course and offers hundreds of practice exercises to help you succeed. Use Schaum's to shorten your study time--and get your best test scores!Schaum's Outlines - Problem solved.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately, there's Schaum's. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, sovled problems, and practice exercises to test your skills. Schaum's Outline of Spanish Grammar, Seventh Edition is packed with clear, logical explanations that will help you build linguistic competency in Spanish. This updated edition provides expanded coverage of special verb forms and verb usages unique to Latin America to match the latest high school and college courses.Schaum's Outline of Spanish Grammar, Seventh Edition features: .368 practice exercises with answers .An accessible review of Spanish grammar.Verbal charts and quick drills to hone your skills .10-page appendix reflecting the latest developments in Spanish courses .Support for all the major textbooks for Spanish courses.Content that is appropriate for Elementary Spanish I, Elementary Spanish II, Intermediate Spanish I, and Intermediate Spanish II coursesPLUS: Access to the revised Schaums.com website and app, with over 2.5 hours of downloadable audio files, and more.Schaum's reinforces the main concepts required in your course and offers hundreds of practice exercises to help you succeed. Use Schaum's to shorten your study time--and get your best test scores!Schaum's Outlines - Problem solved.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately, there's Schaum's. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. Schaum's Outline of Probability, Random Variables, and Random Processes, Fourth Edition is packed with hundreds of examples, solved problems, and practice exercises to test your skills. This updated guide approaches the subject in a more concise, ordered manner than most standard texts, which are often filled with extraneous material. Schaum's Outline of Probability, Random Variables, and Random Processes, Fourth Edition features: .405 fully-solved problems .22 problem-solving videos.An accessible review of probability and statistics concepts.Clear, concise explanations of probability, random variables, and random processes.Content supplements the major leading textbooks in probability and statistics.Content that is appropriate for Probability, Random Processes, Stochastic Processes, Probability and Random Variables, Introduction to Probability and Statistics coursesPLUS: Access to the revised Schaums.com website and new app, containing 22 problem-solving videos, and more.Schaum's reinforces the main concepts required in your course and offers hundreds of practice exercises to help you succeed. Use Schaum's to shorten your study time-and get your best test scores!Schaum's Outlines - Problem solved.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Gain Essential Linux Administration Skills EasilyEffectively set up and manage popular Linux distributions on individual servers and build entire network infrastructures using this practical resource. Fully updated to cover the latest tools and techniques, Linux Administration: A Beginner's Guide, Eighth Edition features clear explanations, step-by-step instructions, and real-world examples. Find out how to configure hardware and software, work from the command line or GUI, maintain Internet and network services, and secure your data. Performance tuning, virtualization, containers, software management, security, and backup solutions are covered in detail.Install and configure Linux, including the latest distributions from Fedora, Ubuntu, CentOS, openSUSE, Debian, and RHEL.Set up and administer core system services, daemons, users, and groups.Manage software applications from source code or binary packages.Customize, build, or patch the Linux kernel.Understand and manage the Linux network stack and networking protocols, including TCP/IP, ARP, IPv4, and IPv6.Minimize security threats and build reliable firewalls and routers with Netfilter (iptables and nftables) and Linux.Create and maintain DNS, FTP, web, e-mail, print, LDAP, VoIP, and SSH servers and services.Share resources using GlusterFS, NFS, and Samba.Spin-up and manage Linux-based servers in popular cloud environments, such as OpenStack, AWS, Azure, Linode, and GCE.Explore virtualization and container technologies using KVM, Docker, Kubernetes, and Open Container Initiative (OCI) tooling.Download specially curated Virtual Machine image and containers that replicate various exercises, software, servers, commands, and concepts covered in the book.Wale Soyinka is a father, system administrator, a DevOps/SecOps aficionado, an open source evangelist, a hacker, and a well-respected world-renowned chef (in his mind). He is the author of Advanced Linux Administration as well as other Linux, Network, and Windows administration training materials.

The most up-to-date CTS exam study system-available exclusively from McGraw-Hill Education and AVIXA PressPublished with AVIXA, the Audiovisual and Integrated Experience Association, this fully updated exam guide offers comprehensive coverage of all objectives for the 2018 release of the CTS exam. The book thoroughly explains new IT security, networking, and business topics. CTS Certified Technical Specialist Exam Guide, Third Edition features learning objectives at the beginning of each chapter, best practices, checklists, diagrams, photos, chapter review questions with in-depth answer explanations, and a full-color insert. Designed to help you pass the CTS exam with ease, this authoritative resource also serves as an essential on-the-job reference for AV professionals. .Offers 100% coverage of every topic on the Certified Technical Specialist exam.Electronic content includes an online official practice exam from AVIXA.200+ photos and illustrations reinforce key AV technology concepts throughout

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The ULTIMATE reference about syndromes to have on hand to facilitate rapid recognition and perioperative implications --- in full colorSyndromes: Rapid Recognition and Perioperative Implications, Second Edition, is the ultimate reference for anesthesiologists, surgeons, internists, pediatricians, emergency physicians and nurses caring for patients affected with special operative needs and acute medical care. This updated book provides a complete A-to-Z encyclopedic clinical presentation of more than 2,200 syndromes. Extensive cross-referencing of international synonyms, classifications, and other conditions to be considered in the differential diagnosis further expands coverage to more than 5,000 entries. It is the most comprehensive reference on the subject. Syndromes: Rapid Recognition and Perioperative Implications, Second Edition, is enhanced by 200 high-quality photographs, in addition to tables, classifications and clinical management considerations. The addition of color tabs, a new feature, improve consultation and speed information retrieval. Each syndrome, listed in alphabetical order, is described as follows:."At a glance" description.Synonyms.Incidence.Genetic Inheritance.Pathophysiology.Diagnosis.Clinical Aspects.Precautions Before Anesthesia.Anesthetic Considerations.Pharmacological Implications.Other conditions to be considered.ReferencesHealth care providers, fellows and residents in training will find this textbook to be an essential reference to improve patient care in this highly demanding medical and surgical environment.

A regional and functional approach to learning human neuroanatomy - enhanced by additional full-color illustrations and a new online learning centerNeuroanatomy:Text and Atlas covers neuroanatomy from both a functional and regional perspective to provide an understanding of how the components of the central nervous system work together to sense the world around us, regulate body systems, and produce behavior. This trusted text thoroughly covers the sensory, motor, and integrative skills of the brains and presents an overview of the function in relation to structure and the locations of the major pathways and neuronal integrative regions.Neuroanatomy:Text and Atlas also teaches readers how to interpret the new wealth of human brain images by developing an understanding of the anatomical localization of brain function. The authoritative core content of myelin-stained histological sections is enhanced by informative line illustrations, angiography, and brain views produced by MRI, and other imaging technologies..Revised and updated to reflect advances in clinical neuroanatomy and neural science.Full-color illustrations enrich the text, including many new to this edition.Chapters begin with a clinical case to illustrate the connections and functions of the key material .Chapters end with a series of multiple-choice review questions.NEW Online learning center will display brain views produced by MRI and PET.Increases knowledge of the regional and functional organization of the spinal cord and brain, one system at a time.Provides thorough coverage of the sensory, motor, and integrative systems of the brain, together with cerebral vasculature.Promotes understanding of the complex details of neuroanatomy needed for accurate interpretation of radiological image.Comprehensive atlas provides key views of the surface anatomy of the central nervous systems and photographs of myelin-stained sections in three anatomical planes.Includes learning aids such as clinical topics, boxes, chapter summaries, and a Glossary of key terms and structures

The acclaimed pocket atlas of the most common pathologic conditions seen on CT and MRI ΓÇô more essential than ever, with new images and cases Designed for quick look-up at the point of care, this concise handbook provides technologists and students with CT and MRI findings of 200 pathologic conditions most often seen in day-to-day practice, along with pertinent clinical information. Each pathology listed has a single page of text accompanied by MRI and/or CT images, often providing multiple perspectives of the same pathology. The text includes a description of etiology, epidemiology, signs and symptoms, imaging characteristics, for CT and MRI, treatment, and prognosis statements. The book also includes a valuable opening section on the Principles of Imaging in Computed Tomography and Magnetic Resonance Imaging and an informative section on Contrast Media.Designed for portability and ease of use, this handbook enables technologists to quickly check pathologic imaging findings and essential clinical information without having to refer to large, heavy textbooks

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives.How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. YouΓÇÖll learn how to:ΓÇóTarget the most relevant executives in any sales opportunityΓÇóWin support from the executiveΓÇÖs network of gatekeepers and influencersΓÇóPosition yourself as the supplier who will add the most value with least riskΓÇóUpdate your prospecting and selling skills for the digital ageΓÇóSell higher, win bigger, and close faster.Based on the worldΓÇÖs largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.

A comprehensive full-color guide to orthopedics in the primary care settingEspecially written for the primary care provider, Practical Office Orthopedics delivers outstanding full-color drawings, state-of-the-art radiographs, and a step-by-step approach to the evaluation and management of common bone and musculoskeletal complaints.This unique text is authored by Dr. Edward (Ted) Parks, whose practical orthopedics workshops at the regional and national American College of Physicians conferences have received top ratings from primary care providers of every experience level. Common injuries to the knee, the shoulder, the hip, hand/wrist/elbow, foot/ankle, and the spine are covered in detail. Readers will find a consistent chapter template that presents information logically and facilitates treatment and learning: Physical Exam, Imaging and Other Diagnostic Studies, and Medical, Surgical and Follow-Up Treatment.FEATURES:.Full-color presentation illustrates musculoskeletal anatomy and procedures in great detail.Perfect for the generalist who does not require an exhaustive orthopedic text.Important chapters on injection techniques, orthopedic emergencies, and fracture management.Interesting and instructive "Sidebars" emphasize the "back stories" of the conditions presented, and make it easier to remember the material

Killing your current marketing structure may be the only way to save it!Two of the world's top marketing experts reveal the next level of breakthrough success-transforming your marketing strategy into a standalone profit center.What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.Killing Marketing explores how these companies are ending the marketing as we know it-in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You'll learn how to:* Transform all or part of your marketing operation into a media company* Integrate this new operation into traditional marketing efforts* Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategyRed Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell-and monetize it directly. Killing Marketing rewrites the rules of marketing-enabling you to make the kind of transition that turns average companies into industry legends.

Master Spanish grammar through hands-on exercises and practice, practice, practice!Practice Makes Perfect: Advanced Spanish Grammar helps you take your Spanish skills to the next level by targeting those key grammar points that may give you trouble. This reference/workbook guides you through each grammatical issue using concise, easy-to-understand language, helping you understand the nuances of the language and keeping you focused on achieving your goal of fluency.Practice Makes Perfect: Advanced Spanish Grammar puts you on the path to Spanish-language mastery with:¿ Dozens of exercises in formats suited to your learning style¿ Example sentences that illustrate and clarify each grammatical point¿ A detailed answer key for quick, easy progress checks¿ A review chapter, new to this edition, that tests your understanding of all topics covered in the bookMaster these tricky subjects:¿ The omission of subject pronouns ¿ Some/any and quantity determiners ¿ Spanish adjectives used as adverbs ¿ Problematic prepositions ¿ Constructions of advice, suggestion, possibility ¿ Tense changes in reported speech ¿ Common idiomatic constructions ¿ and much more