Bøker utgitt av Macmillan Higher Education

A Writer's Reference answers common writing questions, helps you accomplish college assignments with confidence, and gives you strategies for using AI tools responsibly to save time but still sound like you.

Using Macmillans highly touted LaunchPad to deliver superior content online, Speech Craft engages students with a contemporary edge and a focus on connecting with the local community. It's a public speaking textbook unlike any other. Joshua Gunn's distinctive style and strong scholarship are paired with compelling visuals to prepare students for public speaking situations in their own lives, whether they are giving a toast or presenting to the class. Wildly successful in its first edition, Speech Craft has drawn accolades from instructors around the country for its distinctive personality, student-friendly tone, and support for teaching the public speaking course both face-to-face and online. The second edition explores public speaking as advocacy and pays careful attention to diversity, empowering students to make ethical connections with their audiences and meaningful differences in the world around them. A robust and powerful digital package, LaunchPad for Speech Craft supports instructors and students with the video assessment program powered by GoReact, thoroughly revised LearningCurve scenario-based questions, video speech clips, and more.

From abstracts to online professional profiles, from blogs and forums to formal reports and manuals, the Handbook of Technical Writing uses smart, accessible language to spotlight and clarify technical writing today. Hundreds of topic entries, 90+ sample documents, at-a-glance checklists, and clear, explicit models, communicate the real-world practices of successful technical writers.Developed by a legendary author team with decades of combined academic and professional experience, the book¿s intuitive, alphabetical organization makes it easy to navigate its extensive coverage of grammar, usage, and style. Plus, updated, in-depth treatment of pressing issues like the job search, audience awareness, source documentation, and social media use on the job resonate both in class and at the office.With a refreshed, integrated focus on the ways technologies shape writing, the Twelfth Edition of the Handbook is the indispensable reference tool for writing successfully in the workplace.