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The Benetton story is a fascinating insight into a world of glamour, money and excess. Francesca della Barba was born in 1950 in Treviso, Italy, and graduated in Economics at the University of Venice. He soon rose within the fashion industry, joining the Benetton Group in 1980. As the Executive Vice-President of Benetton USA, he drove a huge increase in the number of Benetton stores in the USA from 25 to 750 in the first three years. He later helped the company to grow its business in the Middle East, where he lived for sixteen years. A great deal has already been written about the incredible growth of Benetton, the Italian fashion giant, that shocked the world with its success in both fashion retail and Formula One motor racing. This is the story of one of the key players, a Benetton insider, who tells behind-the-scenes stories which have never previously been aired.

Ever tried to decode the side effects gabbled during the last 5 seconds of a drug commercial? Pharmythology is for anyone with an inquisitive mind, who yet wants a break from the seriousness and rigidity of the modern world, where automation and liability protection are predominant and where information is too tedious - if not flavorless - to be meaningful. Using simple language and a relaxed, curious tone, this book will provide you with a framework to derive unique insights and resolutions to common questions and modern dilemmas surrounding pharmaceuticals. Drawing insights from scientific sources while also tapping into folk culture, the book presents a unique journey to explore the concrete, subtle, forgotten, and unconventional truths surrounding medications. Find out how available drugs never got to be FDA-approved (and why that might be a good thing), how a venomous bite is revolutionizing diabetes treatment, and what tragedies shaped the way we practice pharmacy today. Dr. Zahraa Alalag is a board-certified Medication Therapy Management specialist (BCMTMS). Her work is primarily focused on making proper interventions with the goal of treating chronic conditions. She does this through simplifying complex medication regimens and patient education. She obtained both her Bachelor's degree and Doctor of Pharmacy degree (Pharm D) with Honors citations from Nova. Southeastern University in South Florida, USA.