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How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood. Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century. With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.

People-centric leadership is essential to succeed in the new dynamic business context. This book offers four agile levers for leaders to unlock the full potential of people and turn valuable business opportunities into value for society. The challenge for leaders is to balance the tensions between the changing business context and the needs of people to apply their potential. To unlock the full talent of people and succeed in a dynamic context, people need a work environment which differs from traditional organizations. It's an organization with tools, capabilities and a culture designed for people. It caters to the individual. Organizations that want to deliver superior outcomes in a dynamic environment require agility - agile tools, agile capabilities - and a culture with a shared mindset that enables people to serve customers.

Essential reading for anyone involved in the buying, management, or the creation of advertising.

The secrets behind successful selling - a must-read for anyone involved in sales!

An expert examination of the global expansion of Chinese companies in today's global economy.

A beautiful and inspiring coffee-table read.

The management secrets behind one of the most profitable technology companies in the world today.

A fascinating insight into the global success of Huawei - one of today's world's leading technology companies.

Traditionally, the positive thinking philosophy that has permeated Western society advocates that you will achieve whatever you want purely by thinking positive thoughts. At its best, this practice results in success for some individuals, but for the majority it does not!This book will re-define the true meaning of positive thinking for the 21st century and show that there is more to it than we know. The author, Neil Francis, will explain that it is actually our motivating ability that enables us to create new possibilities. It is then up to each individual to decide which opportunities are achievable and realistic and, therefore, worth seizing. Positive Thinking explores the ways of creating new possibilities so that you make the right decisions to live a more balanced, meaningful and contented life.

A book challenging how we think about entrepreneurship to benefit individual business protagonists, their communities and global economies.

How mums can juggle business and family to create a happy and well-balanced life.

A timely and important book in the context of the changing workplace.

The secrets to unlocking your ability to create presence, impact, and change at work.

A 'how to' book to positively affect your life and work through eating well.

Being innovative is the key to growth - this the go-to manual on how to create a sustainable innovative company.

An inspiring and engaging book about making wise and breakthrough decisions in business and life.

Courage, resiliency and authenticity - to key to survival and success in the age of connection.

A unique and holistic examination of the wider elements that create successful leaders in business today.

An original perspective of what determines success, profitability and sustainability in business.

A controversial assessment of the "implosive" nature of the Web and how that will change our lives.

A powerful pocket book to help anyone reshape and transform their career and work.

The inside story of how the aviation industry survivied 9/11 and underwent one of the biggest transformations in business history.

How companies and managers can deliver greater performance in today's volatile business environment.

This book provides analyses of key campaigns and events of World War II and what today's business managers and executives can learn from them.

Our intensely interconnected world never stops evolving. Amid the chaos of intended and unintended consequences, we're expected to lead a change initiative. We have to learn fast, as it's already started. In Elemental Change, a highly practical, human and entertaining book, we're guided in how we can make complex change attainable, whether we have years of experience or are facing our first major challenge. It helps us think about what change is and means, how we prepare for it and what we do to make it successful. The elemental framework is highly portable, making it relevant to any location, sector, culture or discipline. Using the proven approach, methods and tools in this book, crafted from four decades of making it happen, we'll be leading change - naturally.

There will be greater uncertainty and change in the next 20 years than there have been in the last 200. Due to Covid-19, many companies and business leaders have had to rapidly adapt to new practices, working habits and organizational challenges, in what will become the 'new normal'. New technologies and business models will place continually changing demands on business managers and leaders. Based on interviews with some of today's outstanding leaders in business, as well as contributions from leading management experts and sports coaches to care home workers and theatre producers, this book explores different aspects of the future of leadership in a post-Covid world.

Education must adapt to the Fourth Industrial Revolution. The most advanced countries in the world are all facing the challenge of retraining several generations of workers who are becoming obsolete. The education system has failed them because it hasn't evolved to respond to the advent of the Digital Revolution. It has prepared workers to meet yesterday's challenges, not tomorrow's demands. In Learning to Unlearn, Founder and CEO of Global Alumni, Pablo Rivas, an industry leader in digital education, shows us how the Digital Revolution is tearing down the traditional educational system and transforming the economy, building a brave new world for the 21st century. We already enjoy the best standards of living in human history, with better health, longer life expectancy, and access to the best tools and digital technologies. With freer societies and more global interaction, now is the time to rethink the way we learn how to solve the pressing problems we still face, re-engage those who have been left behind and build the world of tomorrow, not yesterday.

A New Way of Thinking about Business.

This book explores the spirit of Huawei. Through a series of personal stories told by Huawei employees, we gain a unique perspective on the extraordinary dedication and perserverance of the individuals that form the culture and spirit of the company.