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Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

Challenge strategy-speak, banish management hyperbole and discard the worst myths and misconceptions in business today replacing them with tried-and-tested truths that will make your company more successful.

Building and sustaining an organization which is nimble, adaptable, resilient and future proof is both complex and urgent. Only those with flexible and innovative Learnscapes will succeed. Learning Ecosystems explains how organizations evolve into LearnScapes where learning techniques are aligned with continuous interaction with the ecosystem they are part of. It explains how to upskill and reskill a workforce continuously in an increasingly collaborative and tech-enabled world. Full of practical guidance and strategic advice, this book covers how to take a lifelong approach to learning in the organization and the core competencies needed for this. It explains what to do when building a value and data-driven learning strategy and discusses the symbiosis of people and technology. This book explores lean learning, data analytics, learning technologies including artificial intelligence (AI) and the ethics of using these technologies. There is also crucial guidance on how to take a human-centric approach to innovation. Learning Ecosystems demonstrates the value of continuous improvement and offers techniques for a variety of situations including problem analyses, experimentation and algorithmic business thinking. Most importantly, it provides guidance on how to build a learning culture and a learning ecosystem throughout the company. Supported by case studies from companies including Etihad Airways, ING, ESF and FEDEX, this is essential reading from a leading learning innovator who has helped global organizations to rethink their learning strategies to achieve sustained business growth.

Use this practical guide to coach employees through times of business change.

Gain a thorough understanding of the key HR topics which affect employees and the overall business with this comprehensive textbook.

Excel at human resource management studies and prepare for a role as a people professional with this bestselling textbook.

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.

Learn how to use blockchain as an enabler and key driver for solutions in the end-to-end supply chain, with a focus on finance as an important area of application.

Harness the innovative powers of your company's people by creating an unstoppable culture of innovation that will unlock growth and business opportunities.

Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide.