Bøker utgitt av Kogan Page Ltd

Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.

Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller.

Project Management Life Cycle presents a complete methodology for project management including project initiation, project planning, project execution and project closure.

This book is about making a difference through workplace learning and development. It offers advice and demonstrates the positive impact it can have on an organization.

The Talent Powered Organization: Strategies for Globalization, Talent Management and High Performance shows business leaders how to manage the new virtual workforce. It examines the crisis of employee engagement, the skills shortage and how to deal with globalization of a diverse workforce.

This book uses examples of managing risk in extreme environments to highlight the key principles of risk management which can be applied in a corporate setting.

The Handbook of Model Job Descriptions provides hundreds of job descriptions, skills and competencies for HR professionals and managers to use and adapt when recruiting.

An interactive guide which helps everyone to assess their aptitude and personality traits though the use of questionnaires, as well as including tests of verbal and numerical ability.

The Accountable Leader is built around three key themes: accountability, leadership and organizational structure. It examines in depth what it means for managers to be held to account at all leadership levels in an organization.

Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.

The Essential Guide to Employee Engagement explores how managers can engage their staff to become more productive, engender greater levels of customer satisfaction, drive organizational success and retain talented employees.

Deliver greater business impact in professional services with this complete handbook featuring case studies from across the industry.

Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction.

Demonstrates how the synchronizing production systems can increase performance, improve turnaround time and reduce production costs

Practical guide to the public affairs industry, explaining the methods used by practitioners and exploding some of the myths.

Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.

Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.

Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business.

This text outlines the future roles of schools, business and industry, higher and adult education. Using examples of learning communities that are adapting for the future, the author describes the conditions which lifelong learning can accelerate as an agent for change.

With issues such as student fees and high drop-out rates still political hot-potatoes, this book is a timely and important survey of the real issues behind participation, and non-participation, and is sure to be as controversial as it is useful.

This book brings together present thinking on all aspects of international education, its management and the best practices.

This volume describes a range of experiences of internal audit in higher education institutions from the UK, USA, Australia, New Zealand, South Africa and Germany. It presents approaches to best practice designed to enable readers to assess and develop their own audit procedures.

Schools now have to prove that they are effective learning organizations. To achieve this, management competences must evolve at the same time as staff development and training. This text provides useful tips covering all aspects of school management and individual effectiveness.

A practical guide that offers solutions to the problems of designing and implementing a vocational curriculum. It supplies an interpretation of all major changes taking place in the vocational curriculum, particularly regarding GNVQs, and provides assistance with programme submission.

Management Consultancy is the definitive reference guide for all management consultants.

An overview of the place of modern languages in the primary school in the 21st century. It is written for anyone with an active role in teaching languages in schools today, either at primary or secondary levels. It discusses the practical issues involved in teaching MFL to primary students.

Mentoring is used in a wide range of situations in education: to assist learning; to help weaker students or those with specific learning needs or difficulties; to develop community or business links; to aid the inclusion of pupils otherwise at risk of exclusion; to develop ethnic links; and to enable students to benefit from the support of their peers, to name but a few.;The development and proliferation of mentoring and mentoring schemes in education over the last few years has been dramatic, and presents teachers, school managers and leaders, as well as mentors, with a challenge. This book presents mentors, plus anyone working with young people, with a guide to approaches to mentoring today. It looks at mentoring as a concept, how it is done well and how it can be made more effective.

This practical and accessible handbook has been written by an experienced primary leader, and will offer anyone seeking guidance on creating or maintaining a more effective primary school with a valuable and friendly resource.

Launching the new Kogan Page Primary Essentials series, this indispensable handbook for all practising and aspiring primary headteachers will help primary school leaders rise to the many challenges that face them in the task of effectively managing a busy primary school. Some of the key areas examined are: * staff development* recruiting and managing staff* the school as an organisation* leadership* managing a successful inspection.As well as acting as a guide to best practice for those tasked with the role of headship, this comprehensive and straightforward handbook will also assist governors, deputies, senior teachers, those studying for NPQH, to understand how an effective head can create and sustain an effective school.