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Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

Turn your business into a "value machine" where sales and marketing functions are aligned to work with key customers and create real value for both the customer and the business.

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

A compelling and revealing account of what can happen when world-famous family businesses fall out. Family Wars draws lessons from disastrous conflicts within dynasties such as Gucci and Ford and provides practical advice on successful succession planning, corporate and family governance and conflict resolution.

This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.

Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds

How I Made It is essential reading for anyone who dreams of starting their own business. Gutsy and life-affirming, it features the inspirational stories of 40 successful entrepreneurs including, Duncan Bannatyne, Prue Leith, Sarah Doukas and Emma Bridgewater.

Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.

Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.

A Study Manual of Professional Competence in Road Haulage provides a complete resource for anyone taking the Oxford Cambridge and RSA CPC examination for national and international road haulage.

How to Motivate People reviews the principles of motivating staff to maximise performance, stimulate enthusiasm and achieve results

How to Understand Business Finance provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading

How the City Really Works is a comprehensive guide to how London's financial markets operate. It offers advice on how you can put the information it provides to practical and lucrative use and includes sections on: the City of London, the Bank of England, commercial banking, investment banking and all types of financial products.

Forecasting Financial Markets provides a compelling insight into the psychology of trading behaviour - and shows how a clear understanding of such patterns, and the ability to neutralise emotional responses to market fluctuations, can increase investment success.

Test Your IQ contains 400 IQ test questions written and compiled by IQ-test experts, complete with a guide to assessing individual performance which will help to improve vocabulary and develop powers of calculation and logical reasoning.

Gain critical insight into why retail operates the way it does and implement efficient consumer response strategies.

The first book to provide comprehensive country-by-country analysis of the world's leading art markets, The International Art Markets is designed for the art collector and investor looking to broaden their knowledge of the global market and seize buying opportunities wherever they may occur.

Managing Conflict at Work provides guidance on preventing, containing and resolving conflict. It examines conflict in the context of workforce motivation, leadership and corporate responsibility and includes advice on mediation, stakeholder analysis and reflective questioning.

The Complete Guide to Property Development for the Small Investor provides detailed information on identifying the best investment properties, dealing with contractors and letting a property - as well as new information on finding the best financing deals, and spotting potential bargains, in a volatile property market.

Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. This title also helps you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

Project governance is the framework within which decisions are made on projects. This book will provide the practical information necessary to establish and implement a project governance framework for a project or across an organisation.

An essential guide which looks at every aspect of the interview process including: what employers are looking for, creating a positive first impression and how to answer tough interview questions.

This text examines four key areas of teacher education. These are: theories, models and ideologies of teacher education; the control of teacher education by the state, and the role of schools and HE; cultural perspectives and the education of teachers; and continuities in teacher education.

Part of the well-known Staff and Educational Development Series, this practice oriented book brings together leading research and evaluation approaches and supporting case studies from leading educational researchers and innovative teachers.With much emphasis on change, innovation and developing best practice in higher education, it is essential that those involved in actually developing, researching or implementing approaches to teaching, learning or management, are informed by the experiences of others. The emphasis of this book is on changing practice in HE; how developments come about; what research underpins desirable development; and the impact of development of student learning, staff expertise and institutional practice and policy. Specifically, the book is developed in two themed parts: Part A, Supporting change within subjects and departments. Part B, Supporting change within institutions and the wider environment.

Crisis Communication advises organisations how to limit the damage of crises effectively by acting quicly and positively. Moreover, it explains how to turn a crisis into an opportunity and protect your corporate reputation by using PR strategies to communicate efficiently.

Brings together a range of expert tips and guidance for all those lecturing and teaching in higher education. With ideas on all aspects of HE teaching, it covers a range of issues that can crop up in daily working life, and is both a lifeline to new teachers and a handy sourcebook and refresher for more experienced educators.

This report synthesizes two approaches to a topical problem: the concern with social deviancy and crime which focuses on failure; and research on educational development which focuses on success. The book explores how environmental experiences (including parenting and bullying) play a role.

This handbook seeks to provide practical, realistic suggestions about how quality can be measured, maintained and improved in institutions. It is addressed to a cross-section of staff who make up colleges and universities, not just those responsible for quality audit.

Making the transition from student to newly qualified teacher can be a daunting prospect. Combining theory with practical advice, this book uses case-studies, examples and tips to provide a complete survival guide for the newly qualified teacher.

How to Pass Diagrammatic Reasoning Tests will help you prepare for recruitment processes by giving you invaluable practice in abstract reasoning, input type diagrammatic reasoning and conceptual/spatial reasoning tests.