Bøker utgitt av Kogan Page Ltd

Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.

Get an overview of retail supply chain and the differences within the different retail sectors, supported by tools and bona fide cases.

Get guidance on how to set the agenda for developing operations capabilities; know what you should expect from your middle managers; and find new ways of facilitating operations improvement.

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.

Learn from this practical guide full of tools for managing contracts, specifically client-supplier relationships and big procurement contracts.

Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.

Place a compelling purpose at the heart of your business strategy with this inspiring framework for organisational success.

Gain confidence with this overview of the basics in numerical reasoning tests, followed by a step-by-step guide to the skills you need to master before taking such a test.

Understand the eco-impacts of logistics and learn how to handle them effectively by achieving sustainable balance between economic, environmental, and social objectives.

Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.

Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.

Improve Your Global Business English will teach you how to communicate more effectively across borders through practical self study and relevant, contextual business situations.

The first practical guide to the theory and practice of embodied leadership techniques.

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

Emotional Intelligence Coaching describes how to assess and manage the emotions of one's self, or others. The authors present the skills necessary to use EI as a powerful tool to help coach for enhanced performance.

IQ and Psychometric Tests contains questions on memory, creativity and personality as well as verbal, numerical and spacial ability to help you identify strengths and weaknesses and improve your score.

Test Your Emotional Intelligence will help you to think about various aspects of your personality in order to identify your strengths and weaknesses, giving you a head start in recruitment psychometric tests.

Identify customer needs, tailor each sale to a particular client and earn and maintain credibility with this guide.

Strategic Leadership, from the renowned leadership expert John Adair, explores the sources and fundamentals of strategic leadership. It also describes the skills necessary to be effective in the role, and the seven generic functions that make up the role of the strategic leader.

Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.

From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.

A companion to the bestselling IQ and Psychometric Tests, this workbook provides even more practice questions but this time with explanations to the answers and additional support material.

Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.

Build effective organisations through organisation design, with this comprehensive overview of all the critical areas including job design, sizing the organisation and change management.